Hr Harnessing the Power of Social Media.final
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Hr Harnessing the Power of Social Media.final
- 1. HELLO! JANINE CARPENTER HR Director, Quirk HR HARNESSING THE POWER OF SOCIAL MEDIA 16 March 2012
- 3. UNLIKE ANY AGENCY YOU WILL EVER WORK WITH
- 4. IS A CULTURE
- 8. WHY IS THIS RELEVANT?
- 9. OUR APPROACH IS UNIQUE
- 10. SO WHAT IS SOCIAL MEDIA THEN?
- 11. A COLLECTION OF TOOLS…
- 13. …THAT FACILITATES... Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
- 15. … AND SHARING ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
- 16. A COLLECTION OF TOOLS THAT FACILITATE THE CREATION AND SHARING … OF CONTENT.
- 17. CONTENT COMES IN ALL SHAPES AND SIZES…
- 18. STORIES
- 20. REVIEWS
- 21. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic NEWS Views 486,314
- 22. JOBS
- 23. PEOPLE
- 24. So, how big is this Social Media beast?
- 25. 2 billion people are online (35% of the world population)
- 26. 82% of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
- 27. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
- 28. Social Media has displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
- 29. Video is massive . 4 BILLION videos viewed on YouTube every day Credit: Jared http://www.flickr.com/photos/generated/
- 30. The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
- 31. 750 million photos were posted on Facebook during last New Year’s Eve weekend
- 32. What about closer to home?
- 33. About 70% of South Africans who are online, are using social networks
- 35. HOW DO SOCIAL MEDIA AND HR WORK TOGETHER?
- 36. SOCIAL HR MEDIA PEOPLE PEOPLE BUSINESS TECHNOLOGY COMMUNICATION CONTENT
- 37. SOCIAL HR MEDIA PEOPLE PEOPLE BUSINESS TECHNOLOGY COMMUNICATION CONTENT PEOPLE
- 38. SOCIAL MEDIA IS TRANSFORMING HR
- 39. HOW?
- 40. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS
- 41. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS People are social, use it to find them.
- 42. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS A good platform, use it to keep in touch with your talent.
- 43. IN THREE WAYS 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS Very public, so manage it.
- 44. 1. TALENT ATTRACTION SHARE SEARCHING SCREENING ENGAGING MARKETING
- 45. SHARE
- 46. SHARE HERE
- 47. LIKE THIS
- 48. SEARCHING
- 49. REFERRALS
- 50. US companies have hired through social networks
- 51. SCREENING TALENT Social networking profiles are the new CV<full stop>
- 52. 79% of talent mangers in the US review candidates online profiles
- 53. ENGAGING
- 54. MARKETING Amplify your culture on Social Media…. Credit: altemark http://www.flickr.com/photos/altemark/
- 55. MARKETING …. this will attract like minded talent to your organisation. The trick is to make it REAL. That is the hard part.
- 58. MARKETING
- 59. 4 KEY GREAT PEOPLE BENEFITS REFER GREAT PEOPLE REDUCED COSTS WIDER REACH ATTRACT GEN Y
- 60. 2. INTERNAL RELATIONSHI PS EMPLOYEE COMMUNICATION KEEPING IN TOUCH
- 61. ONLINE COMMUNICATION “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
- 62. KEEPING IN TOUCH WITH YOUR PEOPLE
- 63. TEAM BUILDING
- 64. PR
- 65. 3. RISK MANAGEMENT BUSINESS RISK VS EMPLOYEE RISK
- 66. BUSINESS RISKS
- 67. EMPLOYEE RISKS
- 70. “ ”
- 71. ’
- 72. Strict – or “no fault” - liability of an employer for the conduct of an employee acting in the course and scope of employment.
- 79. IN SUMMARY 2. INTERNAL 1. TALENT 3. RISK RELATIONSHI ATTRACTION MANAGEMENT PS
- 80. THE BONUS SECTION SOCIAL MEDIA PROMOTES LEARNING PERSONAL BRANDING AND THOUGHT LEADERSHIP …. IN ALL ORGANISATIONS
- 82. Questions…?
Notes de l'éditeur
- Digital marketing agency.What does this mean. We offer digital marketing strategies and solutions to our client. Everything from complicated website builds to social media campaigns.
- We sell hours, so our business is all about the people.
- We have 250 Quirkstars across our CPT , Jozi and UK officesThe average age is only 27 years old and executives like myself actually push those numbers up.They make Quirk the best place to work
- We encourage the use of social media in office hour. Our team spends time socialising on FB, tweeting content and watching YouTube to their heart content. Why, because it encourages learning and makes them happy. This obviously needs to be balanced against the business objectives, but generally we find that our team manages to find this balance.
- We encourage the use of social media in office hours
- Nielsen, Global Faces & Networked Places, 2009
- Over half of Facebooking South Africans access the site via their mobile devicesFifty-seven percent of Internet users are in developing countries
- Focussed focused
- Focussed focused
- Focussed focused
- Focussed focused
- Focussed focused