This document provides an overview of how to create effective quizzes for driving traffic, generating leads, and increasing sales. It discusses how quizzes are highly shareable on social media and can go viral. Case studies are presented showing how quizzes for companies like Zenni Optical and Heinz led to millions of impressions and hundreds of thousands in revenue. Guidelines are offered for writing compelling titles, crafting fair questions, and making people feel good about results. The document also reviews how quizzes can provide SEO benefits through increased click-through rates, time on site, and positive search experiences. It promotes the website Quiztechs.com for creating quizzes professionally.

2. Welcome to Our Quizinar!
1. The Insane Viral Power of a Quality Quiz.
2. Quiz Case Studies
3. Do’s and Don'ts When Creating Quizzes
4. How to Create Quizzes that Drive Social Traffic.
5. How to Create Quizzes that Generate Leads.
6. How to Create Quizzes for SEO Juice.
7. The Best Ever Quiz Site to Create and Promote Quizzes
What this webinar will cover

3. The Insane Viral Power of a Quality Quiz
Quizzes are the best kept secret of Content
Marketing.
Quizzes are the secret weapon of
Lead Generation.
Quizzes are the secret weapon to Increasing Sales.

4. World’s Best Publishers, Brand & Agencies
Ten’s of thousands of quizzes being taken Millions of Times

6. Quiz Stat
I see a quiz that interests me in
my newsfeed… What am I
likely to do?
Pass: Not Interested. = 18%
Sure: Gonna take that! = 82%

7. The Insane Viral Power of a Quality Quiz
Use Quizzes for Driving Traffic to a Website
Engaging quizzes are highly shareable. This method
is ideal for websites that make their money by
attracting lots of visitors such as content sites with
advertisements or product websites.

8. The Insane Viral Power of a Quality Quiz
Use Quizzes for Generating Leads
eConsultancy’s article on
quizzes said that quizzes have
an average opt-in rate of 50
percent, making quizzes an
attractive choice for lead
generation.

9. The Insane Viral Power of a Quality Quiz
Use Quizzes for Increasing Sales
What if you had a convention or
workshop? You could create a quiz
on the subject and offer a special
offer at the end of the quiz.
The key to the success is you are
targeting & engaging an already
interested audience.

10. The Insane Viral Power of a Quality Quiz
Why are quizzes so good at driving
traffic, generating leads, and
increasing sales?
In short, quizzes are HOT. People love taking them and sharing their results with others. This
phenomenon is well documented.

11. BuzzSumo analyzed over
100 million social share
counts over an 8-month
period to learn what goes
viral.
The Insane Viral Power of a Quality Quiz
Among its findings, 8 of the top 10 most shared articles during that time period were quizzes.

12. Quiz Case Studies
This quiz by Zenni Optical
has now been taken over
300,000 times, generated
more than 16,000 new leads,
and produced $259,496.20 in
revenue.
That's a quarter million
dollars off of one quiz.
Zenni Optical

13. Quiz Case Studies
When Heinz launched
their new Five Beanz
product, they created a
quiz on their Facebook
page named, “Which
bean are you?”
Heinz’s “Which bean are you?” quiz
● The campaign lasted for two
weeks
● Acquired 22,000 likes
● 10,000 shares
● Overall reach of 11 million

14. Quiz Case Studies
Buzzfeeds “What City Should You Actually Live In” quiz

15. Quiz Case Studies
You may be saying that you are not Hienz and there is no way to get these types
of results… wrong. Here are 2 recent quizzes we created.
TAKEN 365 TIMES TAKEN 334 TIMES

16. Quiz Case Studies
TAKEN 159 TIMES
CONVERSION
RATE
38%

17. Do’s and Don'ts w/ Quizzes
Good News:
There are way more Do’s than Don’ts

18. Posted first poll April 10,
2010 on the SEO-Alien
April 10th, 2010 A lot has changed since
then.
Do not call it a poll or a
survey… call it a quiz.

19. Do’s and Don'ts w/ Quizzes
Do not use Copyright images
in your quiz.
How to Create Quizzes That Drive Social Traffic and Generate Leads
http://go.qzzr.com/ebook-are-you-a-qwizard

20. Do’s and Don'ts w/ Quizzes
Don’t just ‘slap’ together a quiz.
Take the time to research
100% correct answers and do
not be vague.

21. Do’s and Don'ts w/ Quizzes
Use images in your answers.

22. Do’s and Don'ts w/ Quizzes
Use images in your
questions.

23. Do’s and Don'ts w/ Quizzes
Use images in results.

24. Why are
images so
important?
Do’s and Don'ts w/ Quizzes
#1 Shared Content on
Social Media

25. Do’s and Don'ts w/ Quizzes
Make your quiz both fun and
educational.

26. How to Create Quizzes that Drives Social Traffic.
Engaging quizzes tend to have a lot in common
with each other such as a great headline;
“How Broke Are You?”
A short format, snarky responses, and
outrageous and highly shareable results.
What’s more engaging: “Test your book knowledge” or
“How much of a bookworm are you?”

27. Tips for Successful Quizzes
Choose a Compelling Title
● Are you a ___ expert?
● Can you pass the ___ test?
● The world’s hardest ___ quiz?
● What kind of ___ are you?
Keep Your Quiz Fair & Clean
● Limit the amount of answers to each question
● Be very clear about the right answer. (remove any friction)
Make People Feel Good About Their Results
● 45% percent of shares on graded quizzes come from 100% scores
● Assign outcomes - “You got 90%! You’re a genius!”

28. Good “Catchy” Titles
Discover Quiz Topics - Use buzzsumo
https://app.buzzsumo.com/top-content

29. https://app.buzzsumo.com/top-content

30. Create Quizzes that Drives Social Traffic.

31. How to Create Quizzes that Generate Leads
Creating a compelling quiz takes
a great deal of forethought.
You should have an idea about:
• Who they are • What problems they have • What they worry about
• What they dream about • What products they use
Spend some time thinking about who your audience
is. As a marketer, you’ve likely already researched
your target market.

32. How to Create Quizzes that Generate Leads
Know your audience and create your
quiz for them.
With market research you can compile information that will
help to make your quiz more relevant to your target audience
and more likely that they will sign up for any newsletter or call
to action you provide at the end of the Quiz.

33. How to Create Quizzes for SEO Juice.
Even if you never get your quiz on
the first page of Google (but I will
show you how), there are many
“unseen” SEO benefits that will
compliment any quiz that you
create.

34. How to Create Quizzes for SEO Juice.
Let’s go over these other SEO benefits a
quality quiz will provide for your website.

35. How to Create Quizzes for SEO Juice.
SERP + CTR’s + Time on Site
What I’m calling “SERP + CTR’s” is how often
your site appears in search results for any
given query, and how many people click on
your site when they see it.
Simply put, it’s the click-through rate of
your site in the SERPs

36. How to Create Quizzes for SEO Juice.
Query vs. Clicks

37. How to Create Quizzes for SEO Juice.
Time on Site

38. How to Create Quizzes for SEO Juice.
TOS
CTR %SERP
Search Users Experience

40. Good SEO Title
Good Opening Paragraph
Keywords in Second Paragraph
Embed Quiz
Use an Image
Share Quiz

41. Where to Create a Quiz
QZZR.COM

42. The Best Ever Quiz Site

48. Don’t Have the Time? Need Extra Juice?
Quiztechs.com

50. Let Us Create Your Quiz!
Normally, we charge anywhere from
$495 - $995 to research & create a 10 question
outcome quiz.
For a 10 Question
Outcome Quiz!

51. Let Us Create Your Quiz!
★ We Do the Research
★ We Buy and Use Copyright Free Images
★ We Create Shareable Result Images
★ We Give You the Quiz Embed Code
★ We Publish it on Our Site
★ We Share it on our Social Media Channels
★ You Get the “Call to Action” button!
★ You Get all the Traffic, all the Benefits!

52. The Amazing Power of a Quiz!
Email: Info@Quiztechs.com
For a 10 Question
Outcome Quiz!
Subject: Webinar Special