HOTEL MANAGEMENT

1. PROJECT ON : DOMINOS
RADHIKA GUPTA
12- BBA - HM

2. DOMINO’S PIZZA
• Type
• Public (NYSE: DPZ)
• Industry
• Restaurants
• Founded
• Ypsilanti, Michigan, United States
• (June 10, 1960)
• Headquarters
• Ann Arbor,Michigan, United States
• Area served
• Worldwide
• Key people
• Tom Monaghan, Founder
J. Patrick Doyle, CEO
• Products
• Pizza, sandwiches, pasta, chicken wings, desserts
• Revenue
• $1.425 billion USD (2010)
• Employees
• 145,000
• Website
• www.dominos.com
Dominos Pizza in CITY SQUARE MALL,
JAMMU
Store Address:-
C/O CITY SQUARE MALL, SHOP NO:1,
TOP FLOOR, CHAND NAGAR,
SAMADHIAN ROAD, OPP JAMMU
HAAT, DOGRA CHOWK - 180001
Contact Numbers: 0191 - 2566208/
2566210-17
Timings : 11 AM to 11 PM

3. • Domino's Pizza, Inc. is an international pizza delivery corporation
headquartered in Ann Arbor, Michigan, United States of America.
Founded in 1960, Domino's is the second-largest pizza chain in the
United States and has over 9,000 corporate and franchised stores in
60 countries and all 50 U.S. states. Domino's Pizza was sold to Bain
Capital in 1998 and went public in 2004. The menu features both
vegetarian and meat pizzas, chicken wings and boneless chicken,
potato wedges, garlic breads and a variety of dessert items including
cookies and waffles, Ben & Jerry's ice cream and a variety of soft
drinks including Coca-Cola, Fanta, and Sprite. Domino's has
restaurants in all of the world's major cities such as New York, London
and Chicago.

4. COMPANY
• Domino’s has been making pizza for a while, almost half a century. In
1998 Bain Capital acquired a 93% stake in the company and in 2004 it
went public, probably so Bain Capital can cash out of its big
investment. It has economies of scale in its food manufacturing unit
for its retail stores because of its big market presence, which gives it a
cost advantage over smaller competitors. It's very unique in its
treatment of franchises because a majority of the time a person has
to work/train in the Domino’s system for some time before he/she is
allowed to become a sole operator of a franchise. It promotes
entrepreneurship inside its franchisees.

5. COMPANY
• Domino’s Pizza is a strong brand being one of the most
known consumer brands in the world. It spends a lot of
money on advertising, over the past 5 years investing an
estimated $1.4 billion in the United States. Domino’s also
has marketing affiliations with NASCAR and Coca-Cola
(KO).
• It plans on growing through the growth of its store count.
Additional stores will not cost a lot of money due to the
size of the stores and the distribution system available.
Domino’s has been struggling with its domestic stores
same store sales growth. Its domestic distribution system
and its international operations have been the two
growing areas of the company.

6. The current Domino's menu features a variety of Italian-American
entrees and side dishes. Pizza is the primary focus, with traditional,
specialty and custom pizzas available in a variety of crust styles and
toppings. In 2011 Dominos launced Artisan style pizzas that offer a
base blend of rich flavors to compliment chef inspired toppings.
Additional entrees include pasta, bread bowls and oven-baked
sandwiches. The menu offers chicken side dishes, breadsticks, as
well as beverages and desserts. When we talk about pizzas,
Dominoes pizza menu has the most extensive range of delicious
pizzas. On Dominos menu, you can enjoy delicacies of veg pizzas,
non-veg pizzas, kebab pizzas and many more versions of tasty
pizzas. Interestingly, being a global brand, Dominos pizza menu has
customized versions of pizzas keeping in mind the taste-preferences
of various populaces living in geographically distinct locations across
the globe. Anyone, living anywhere can get his or her favorite pizza
on Domino's pizza menu.

7. TYPE OF MENU
A LA CARTE MENU

8. • SIMPLY VEG
• margherita
• cheese & tomato
• VEG 1
• double cheese margherita
• fresh veggie
• country special
• farm house
• VEG 2
• peppy paneer
• mexican green wave
• deluxe veggie
• gourmet
• FEAST PIZZA
• veg extravaganza

9. • SIMPLY NON VEG
• cheese & barbeque chicken
• NON VEG 1
• barbeque chicken
• spicy chicken
• NON VEG 2
• chicken mexicana
• keema do pyaaza
• chicken golden delight
• FEAST PIZZA
• meatzaa
• non veg extravaganza
• cheese and pepperoni

10. • SIDES
• VEG
• veg pasta italiano white
• veg pasta italiano red
• garlic breadsticks
• cheese jalapeno dip
• cheese dip
• choco lava cake
• barbeque dip
• cheese n basil dip
• tarter dip
• butterscotch mousse cake
• NON VEG
• non veg pasta italiano white
• non veg pasta italiano red
• chicken wings
• chicken Kickers
• BEVERAGES
• coke
• fanta
• Sprite
• CHOICE OF CRUST:
• CHEESE BURST
• CLASSIC HAND TOSSED
• ULTIMATE DEEP DISH
• WHEAT THIN CRUST
• 3 CHEESE PIZZA

11. BRAND
• To protect the investment of our franchisees and
shareholders, and the jobs of our team members, DPG invests
a lot of time and money in upholding the positive reputation
of our brand. Our brand marketing activity is financed
through a National Advertising Fund (NAF) which is made up
of franchisee contributions. We carefully select targeted
marketing campaigns that talk to our core audience of 18-35
year olds in order to secure the best possible return on our
franchisees’ money. We have a lot of fun with our brand
marketing. Whether it's our sponsorship of Britain's Got
Talent, an innovative new product, new direct mail
techniques or the launch of our text ordering service, they
find ways to set Domino’s Pizza apart from the competition
and strengthen their position as the pizza delivery experts.

12. COMPETITORS
1) Little Caesar’s
2) Papa John’s
3) Pizza Hut

13. • Great Name Brand Recognition
Domino’s Pizza is recognized as a Megabrand by Advertising Age magazine, and has
been named “Chain of the Year” by Pizza Today, the leading publication of the pizza
industry, three times.
• Strong Teamwork
Domino’s Pizza Inc.’s leadership, team members and franchisees aspire to achieve
our collective vision of being Team Members and Franchisees on a mission to be
the best pizza delivery company in the world. They operate through a set of
Guiding Principles founded on integrity and putting people first (their shareholders,
customers, suppliers and employees) – Guiding Principles that serve as their
compass as they manage their business
• Strong Distribution System
To allow Domino's stores to concentrate on making and delivering pizzas, Domino's
developed a central distribution and dough manufacturing system. This relieves
stores from long hours making dough, grating cheese and preparing toppings.
Today, Domino’s Supply Chain Services (SCS) provides high quality dough and
ingredients nationwide, keeping the company's pizza consistently delicious. In fact,
through its network of 17 domestic distribution centers, SCS regularly supplies
more than 5,000 U.S. pizza stores with more than 240 products. Other pizza and
fast food companies in the U.S. have adopted this same system
CORPORATE FACTS

14. • Innovating the Pizza Delivery Business
Throughout their history, in addition to pioneering the
concept of efficient delivery of made-to-order pizzas, they
have been part of innovations that have made significant
impact on the pizza and delivery industries. Here’s a look at
some of our innovative thinking:
• Domino's HeatWave® Hot Bag
• A better box
• Car-top sign - in 3-D!
• Spoodle
• Domino’s Online Ordering – Pizza Tracker and Pizza
Builder

15. TERMS & CONDITION
• Orders of 4 or more pizzas qualify as bulk orders, not valid
for service guarantee of less than 30 minutes or free.
Maximum Domino’s liability is Rs. 300.
• Delivery guarantee applicable at the first barrier point.
Domino’s does not penalize its drivers for late delivery. 30
minutes or free not applicable when store operating
conditions or not suitable , to be announced at the time of
order taking. Dominos Pizzas preserves the right to
withdraw the service guarantee without prior information.
• 30 minutes delivery guarantee not applicable on New years
eve,on Ganesh festival , Christmas and Durga Pooja , the
service guarantee may be withdrawn temporarily in view of
difficult operating conditions for delivery. Conditions apply

16. MARKETING STRATERGY
• In December 2007, Domino's introduced a
new slogan, "You Got 30 Minutes", alluding to
the earlier pledge but stopping short of
promising delivery in a half hour.
• The company continues to offer "30 minute or
Free" guarantee for orders placed in its stores
situated in India.