1. SCHOOL OF HOSPITALITY AND
TOURISM MANAGEMENT
UNIVERSITY OF JAMMU
REPORT ON - “DOMINOS”
SUBMITTED TO: SUBMITTED BY:
MRS.SAUDAMINI MAHEY RADHIKA GUPTA
PAYAL SHARMA
ROLL NO – 12 ,11
2. Domino's Pizza
• Type
• Public (NYSE: DPZ)
• Industry
• Restaurants
• Founded
• Ypsilanti, Michigan, United States
• (June 10, 1960)
• Headquarters
• Ann Arbor,Michigan, United States
• Area served
• Worldwide
• Key people
• Tom Monaghan, Founder
J. Patrick Doyle, CEO
• Products
• Pizza, sandwiches, pasta, chicken wings, desserts
• Revenue
• $1.425 billion USD (2008)
• Employees
• 145,000
• Website
• www.dominos.com
LOCATION:
Dominos Pizza in CITY SQUARE MALL, JAMMU
Store Address:-
C/O CITY SQUARE MALL, SHOP NO:1, TOP FLOOR, CHAND NAGAR, SAMADHIAN
ROAD, OPP JAMMU HAAT, DOGRA CHOWK - 180001
Contact Numbers: 0191 - 2566208/ 2566210-17
Timings : 11 AM to 11 PM
3. Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor,
Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza
chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and
all 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. The
menu features both vegetarian and meat pizzas, chicken wings and boneless chicken, potato
wedges, garlic breads and a variety of dessert items including cookies and waffles, Ben & Jerry's
ice cream and a variety of soft drinks including Coca-Cola, Fanta, and Sprite. Domino's has
restaurants in all of the world's major cities such as New York, London and Chicago.
International expansion
On May 12, 1983, Domino's opened its first international store, in Winnipeg, Manitoba, Canada.
That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000
international locations. In 1997, Domino's opened its 1,500th international location, opening
seven stores in one day across five continents.
TYPE OF SERVICE: It is a fast food restaurant, also known as a Quick Service Restaurant
or QSR within the industry itself, is a specific type of restaurant characterized both by its fast
food cuisine and by minimal table service. Food served in fast food restaurants typically caters to
a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept
hot; is finished and packaged to order; and is usually available ready to take away, though
seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise
operation, which provisions standardized ingredients and/or partially prepared foods and supplies
to each restaurant through controlled supply channels. The term "fast food" was recognized in a
4. dictionary by Merriam–Webster in 1951. Domino's Pizza is also a popular fast food
restaurant.Fast Casual Restaurants are Growing Threat
Fast casual restaurants are a growing source of competition for the fast food industry. Fast casual
restaurants combine the convenience of fast food restaurants with the quality of casual dining.
This new alternative to fast food and sit down restaurants threatens to steal market share from
both.
NO OF COVERS : 36 covers.
TYPE OF MENU: Ala carte
TYPE OF CLIENTLE: In spite of competition, pizza shops have managed to get a foothold
on the food-service industry. Indeed, pizza has a universal appeal. Young and old, everybody
hankers for this delicious food product.
In today’s fast paced and on the go world, most people prefer to dine out or have their food
delivered at home. People nowadays simply don’t have the time to cook and prepare dinner.
Childrens, youth,& families everyone love to have pizza.
OPERATING HOURS:
Monday 10:00 - 23:00
Tuesday 10:00 - 23:00
Wednesday 10:00 - 23:00
Thursday 10:00 - 23:00
Friday 10:00 - 23:00
Saturday 10:00 - 23:00
Sunday 10:00 - 23:00
5. STAFF:
Domino's Pizza offers many career opportunities to employees – CEO Don Meij started as a
delivery driver while studying to be a high school teacher and is now the CEO of Domino's Pizza
Enterprises Limited. They are committed to providing the best working environment possible so
that they can attract and retain the best people. This is a really exciting time to join Domino's
Pizza as there are so many fantastic opportunities to develop a strong career as our Company
continues its rapid growth.'
No formal qualifications are required – just a passionate outlook on life. Domino's Pizza
provides all the necessary training. Our manager training program helps to transform today's
pizza delivery drivers into tomorrow's management team with an internationally-recognised
qualification.
STAFF DETAILS:
1. JOB DESCRIPTION - SAFE DELIVERY SPECIALIST
Above all else, a Domino’s Pizza safe delivery specialist is responsible for
delivering our products to the customer in a safe manner.
Job Description
To safely and courteously deliver the order to the customer’s door.
Primary Responsibilities
• Project a positive image to the customer.
• Drive safely and courteously, obeying all traffic laws.
• Call times “out of the door” / to the customer door.
• Wear full uniform at all times and protective clothing when required.
• Be polite and courteous at all times.
6. • Know the delivery area.
• ‘Make a cash drop’ after each delivery.
• Make accurate cash transactions.
• Smart Hustle.
• Keep vehicles clean and in a safe, well maintained condition.
• To be able to read a map.
• Complete vehicle checklist at the beginning of every shift.
• Impress every customer.
• Ability to handle customer concerns.
• Display a spirit of co-operation, teamwork and Hustle.
• To immediately inform your manager of any problems.
• To assist with in-store jobs when available to do so (eg. answer phones/foldboxes).
• To prepare food for the make-line and assist in re-stocking.
• Other related duties as required e.g. leafleting and cleaning.
• Help maintain a clean and hygienic store.
• Use knowledge of the local areatoensure the quickestandsafestdeliveryroute forthe driver
7. • Provide the driver with all the information they need to know
• Load the driver with all the products they require for delivery
• Keep in touch with all drivers at all times to supervise multiple deliveries
2) Job Description: Delivery Routing Supervisor :
Deliveryroutingisanimportantaspectof ourbusiness,gettingitrightcanmeanthe difference between
an excellentpipinghotandor a disappointinglukewarmproduct for customers. As a routing supervisor
it will be your responsibility to ensure drivers are loaded quickly and efficiently and know everything
they need to know.
Required Experience
No previous experience required because full training will be provided.
3) Job Duties of a Domino's Pizza Manager:
Domino's pizza managers must be experts at multi-tasking. There are many duties associated with
this job, and the manager should be comfortable with taking on many roles at the same time.
Experience in many areas is necessary for success in this job.
Hiring and firing
o A Domino's manager is in charge of interviewing and hiring all employees in his particular
store. He will also be the person firing any team members, if need be.
Scheduling and labor
o The manager must create a weekly schedule for the store. She has to take into account
every team member's availability, as well as keeping the schedule within the store's given
labor percentages.
8. Training
o A manager is in charge of training every team member in his store. All team members must
be familiar with the accepted ways of making the products and using the equipment, and the
manager has to make sure that they know this information. He is also charged with training
supervisors to run shifts at his store.
Cooking
o A Domino's manager must run every station in her store. She must be able to make dough,
make pizzas, run the oven, cut and box products, and be in charge of total quality control for
all food that is served.
Safety
o A manager is in charge of all safety issues in his store. Food safety is very important, and all
team members must be taught all safe food preparation methods. The manager must also
teach equipment safety for all machinery in the store.
Financial
o A manager must keep tight controls on all financial aspects of her store. She is in charge of
labor control, product cost controls and waste control. Damage, theft and shortages are also
her responsibility.
Domino’sPizzajobsfeature a fun, exciting, and fast-paced work environment, paid training programs,
and career growth opportunities. Jobs also feature flexible scheduling, competitive base pay, and
generous salary options.
Domino’s Pizza needs to hire pizza makers, customer service representatives, delivery drivers,
and managers now. Management positions need filled in assistant manager and store manager
capacities.
Available Domino’s Pizza Positions and Salary Information
The perfect opportunity for part-time workers or full-time career professionals, Domino’s Pizza
offers applicants 16 and over a wide array of exciting employment opportunities. Domino’s
9. regularly hires motivated and dedicated individuals to staff full-time pizza delivery jobs and
part-time vacancies.:
Team Member – An entry-level position, Domino’s team members meet and greet customers,
take orders, prepare food, and ring up purchases. Team members must work quickly and
efficiently and provide excellent customer service. Domino’s Pizza team members typically earn
pay rates near minimum wage.
Delivery Driver – Delivery driver jobs require valid licenses and clean driving records. Drivers
must pass drug screening to receive employment consideration. Delivery drivers at Domino’s
generally make around $8 an hour plus tips.
Management – Domino’s Pizza offers career-minded applicants 18 and over managerial roles.
Domino’s managers hire and train new employees, set work schedules, oversee operations at
store locations, and ensure customer satisfaction. Managers must possess strong leadership,
organizational, and motivational skills to receive employment consideration. Other job
requirements may include previous employment history in management or with Domino’s as
well as a high school diploma or the equivalent. Assistant managers make $10 to $12 an hour to
start. Store managers may receive salary options in excess of $70,000 per year, depending on
store location and experience.
.4) JOB DESCRIPTION - MANAGER IN TRAINING :
As a M.I.T. with Domino’s Pizza you will be trained to manage a Domino’s Pizza shop. The
manager of the store (or stores) where you work will train you in the daily aspects of running a
store efficiently and profitably. Domino’s Pizza will provide class room training to supplement
this ‘on the job’ training. At all times you are expected to monitor your training via the Career
Development Handbook and help to accelerate the learning process. You will review your
training with your supervisor/manager on a weekly basis.
Specifically this job entails:
• You lead by example.
10. • Working hours as required to efficiently and profitably run the store.
• Being able to do every job in the store, including delivery.
• Run shifts to the best of your ability when capable.
• Ensure that all team members know and enforce Domino’s Pizza service and product
guarantees.
• Ensure that all team members conform to Domino’s Pizza image standards at all times.
• Ensure that standards regarding cleanliness and health and hygiene are maintained at all
times.
• Complete all required Domino’s Pizza classes.
• Work your way through the Career Development Handbook.
• Help train and cross train Team Members.
• Always represent Domino’s Pizza in a professional manner, and refer any queries or
concerns outside your responsibility to your Manager.
• Always do your job to the best of your ability, and ask for help when you need it.
• Providing a safe working environment for all Team Members, adhering to Domino’s Pizza
Safety and Security Policies.
• Communicate completely to all other team members, and others within Domino’s Pizza.
• Be honest and trustworthy.
• Follow Domino’s Pizza Guiding Principles:
11. • We demand integrity
• Our people come first
• We take great care of our Customers
• We make great pizzas everyday
• We operate with smart Hustle and positive energy
• Sell more pizzas, have more fun!
Job Duties
Pizza crew members, called team members by some franchises, typically work double-duty jobs
as kitchen staff and customer service associates. Crew members often run registers, answer
phones, schedule pizza deliveries, prepare food, clean, and complete other tasks as assigned.
Pizza team members may also work as pizza delivery drivers when needed.
Many stand-alone pizzerias operate sit-down restaurant locations, as do several large pizza
chains. Crew member positions at these restaurants may include dishwashers and servers.
Restaurant duties can encompass taking orders, seating customers, washing dishes, bussing
tables, or delivering food to hungry customers. Exact job duties will vary depending on the size,
style, and volume of individual pizzeria locations as well as job title.
12. Products
A makeline at a Domino's
The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza
is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust
styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a base blend of rich
flavors to compliment chef inspired toppings. Additional entrees include pasta, bread bowls and
oven-baked sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages
and desserts.
From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to
other fast food restaurants, to ensure efficiency of delivery. Historically, Domino's menu
consisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as the
only soft drink option.
In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe "from
the crust up", making significant changes in the dough, sauce and cheese used in their pizzas.
Since the companies stock low in late 2009, the company's stock had grown 233 percent by late
2011. Even as the economy has suffered and unemployment has risen, Dominos has seen its
sales rise dramatically through its efforts to rebrand and retool its pizza.
13. Terms & conditions
Orders of 4 or more pizzas qualify as bulk orders, not valid for service guarantee of less than 30
minutes or free. Maximum Domino’s liability is Rs. 300.
Delivery guarantee applicable at the first barrier point. Domino’s does not penalize its drivers for
late delivery. 30 minutes or free not applicable when store operating conditions or not suitable ,
to be announced at the time of order taking. Dominos Pizzas preserves the right to withdraw the
service guarantee without prior information.
30 minutes delivery guarantee not applicable on New years eve,on Ganesh festival , Christmas
and Durga Pooja , the service guarantee may be withdrawn temporarily in view of difficult
operating conditions for delivery. Conditions apply.
ARRIVAL OCCUPANCY: In today’s fast paced and on the go world, most people prefer
to dine out or have their food delivered at home. During weekends more arrival occupancy is
there & less during the weekdays.
MARKETING STRATERGY:
30-minute guarantee
In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding
to the earlier pledge but stopping short of promising delivery in a half hour.
The company continues to offer "30 minute or Free" guarantee for orders placed in its
stores situated in India.
You can’t control your pizza-mania when you browse through an extensive range of tasty
pizzas listed in the Dominoes menu. The year 2009 has more reasons to unwind your
temptations with the new Domino's pizza menu featuring some new launches of
mouthwatering recipes that have been included into Dominos pizza menu. Domino’s
have constantly been giving place to new delicacies in Dominoes pizza menu and
upgrading the Dominos menu to give it a new look.
When we talk about pizzas, Dominoes pizza menu has the most extensive range of
delicious pizzas. On Dominos menu, you can enjoy delicacies of veg pizzas, non-veg
14. pizzas, kebab pizzas and many more versions of tasty pizzas. Interestingly, being a global
brand, Dominos pizza menu has customized versions of pizzas keeping in mind the taste-
preferences of various populaces living in geographically distinct locations across the
globe. Anyone, living anywhere can get his or her favorite pizza on Domino's pizza
menu.
Besides pizza, the new Dominos menu has place for Oven Baked Sandwiches as well.
The newly included Pasta Dishes and Chocolate Lava Cakes in the Dominoes menu are
particularly so hit amongst the consumers.
Domino’s have now added new delicacies in the Dominos pizza menu other than just
pizzas. Now, pasta lovers too are found looking for Domino's pizza menu to treat
themselves with great pasta dishes. The attractive ad campaigns of Chocolate Lava Cakes
have lured many sweet dish lovers to the Dominoes menu.
Today, Dominoes pizza menu features pizzas, pasta dishes, oven-baked sandwiches,
wings, breadsticks and a variety of dessert items. The delicacies on Dominos menu vary a
little bit from outlets to outlets. For Dominoes menu available with your nearest
Domino’s outlet, you can check the Dominos pizza menu online. The chances are that
you will get your favorite dish on the Domino's pizza menu and order your pizza
selecting from Dominoes pizza menu.
You can Dominoes pizza menu online as well. This website offers you a chance to go
through the Dominoes menu online and order your pizza from Dominos menu. The best
part of ordering a pizza online from Dominos pizza menu online is the facility of Pizza
Tracker, which is an online application. This application helps the customers to check the
status of their order of a pizza placed from Domino's pizza menu.
15. SUGGESTIONS:
India is a multicultural, multi religion country. Everybody love to eat pizza but its vary
sad to know that Dominos serves Pork in its Nonveg flavours. Muslim will not eat the
Nonveg pizza if he knows this fact. tDominos servers the Halal Meat in their servings
but if you are serving the Pork then there is no sense of Halal and a community can’t
have the taste of your NonVeg.
If they remove the pork from your servings and use halal meat then I bet your sell will go
much higher.
They should make use of both the meat or clearly mention that the meat used is halal .
This will surely help people make informed decisions and will increase the GOODWILL
of the Dominos…hence the sale.
The 3 Cheeze pizza itself- The Pizza has very very less cheese and does not look like
what is on posters and ads. It was as good as a normal pizza. I had pretty much
expectations on the 3 Cheeze Pizza & They should add something & make sure that
whatever they are showing in the posters they are delivering the same thing.
Dominos online order process -Sorry, requested store is not available currently for online
ordering.” If there is an online ordering procedure, then the store should be available
online everytime.
Most of the times it is overly crowded, there should be more tables &chairs for the sitting
arrangement & proper management should be there, which will help them to increase
profit.
Eco – Unfriendly dominos- online coupons that any customer receive they need to print
those coupons first to avail the offer. The world is becoming ecofriendly but dominos is
moving in the opposite direction.