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Precinct Organizing:
        Getting Started




         September 11th, 2007
Paid for by Democracy for America, www.democracyforamerica.com,
   and not authorized by any candidate or candidate’s committee.
Tonight’s Trainers




          Arshad Hasan                       Matt Blizek
        DFA Training Director         DFA Deputy Training Director
          Night School Host                Night School Host


2   Questions? Email training@democracyforamerica.com
Goals for this Session
    1.      Define “precinct organizing”
    2.      Explain the benefits of precinct
            organizing
    3.      Learn how to begin organizing in
            your neighborhood



3   Questions? Email training@democracyforamerica.com
What is a “Precinct”
• Also known as ‘Electoral
  Districts’, ‘Towns’ or ‘Wards’

• All voters have the same
  ballot and elected officials

• Have a set number of voters

• Have contiguous boundaries


4   Questions? Email training@democracyforamerica.com
What is a “Precinct”

    Smallest administrative electoral unit




                                                County
    Nation         State        District                 Precinct


5    Questions? Email training@democracyforamerica.com
Campaigning and Party Building
    • Two types of precinct
      organizing
      – Campaign precinct organizing
      – Neighborhood precinct organizing or
        party building

    • Different goals & strategies
    • Both are important

6    Questions? Email training@democracyforamerica.com
Campaign Precinct Organizing
•   Short term: July through November of election years
•   Organized by campaign staff
•   Focused on winning a particular election
•   Centered around a candidate
                   Campaign Organizing Strengths
     1. Professionally staffed
     2. Controlled message
     3. Access to campaign resources (media, volunteers, etc)

7    Questions? Email training@democracyforamerica.com
Neighborhood Precinct Organizing
    • Long term: Not limited by election calendar
    • Focused on long range goals
    • Organized by local volunteers
                Neighborhood Organizing Strengths
    1. Familiarity
    2. Continuity
    3. Access to community resources


8    Questions? Email training@democracyforamerica.com
A Mutually Beneficial Partnership
                                       This
          Campaigns
                                         helps…
• Bring an influx of money
  and people
• Get new people involved
                                       Neighborhood Precinct
  locally
                                            Organizations
                             • Create a permanent
                               volunteer pool
                   Which     • Build institutional
                    benefits… knowledge about an area

9   Questions? Email training@democracyforamerica.com
Tonight’s Focus: Neighborhood
          Precinct Organizing
 • Build a local community of
   Democratic activists
 • Increase Democratic
   performance

 • Help progressive
   candidates win primaries

 • Build and influence local
   and state parties
10   Questions? Email training@democracyforamerica.com
Listener Submitted Questions




11 Questions?   Email training@democracyforamerica.com
Let’s Get Started
  • Know the players

  • Know the rules

  • Know the numbers

  • Set your goals


12 Questions?   Email training@democracyforamerica.com
Know the Players
 • Existing precinct leaders

 • Local party officials

 • Local elected officials

 • Active local campaigns

 • Community leaders

13   Questions? Email training@democracyforamerica.com
Know the Rules
  • Election dates

  • Important deadlines

  • Precinct maps and boundaries

  • Polling locations

  • Party rules and by-laws

14 Questions?   Email training@democracyforamerica.com
Know the Numbers
 • Voter registration

 • Voter turnout

 • Democratic performance

 • Other demographic info

 • Individual voter history

15   Questions? Email training@democracyforamerica.com
The Voter File
• Voter File vs. Voter Roll

• Usually available through the
  county or state party

• Contains voter contact info and
  voting history

• More effective if updated
  frequently

              Don’t have access to a voter file?
                     Create one yourself!

16   Questions? Email training@democracyforamerica.com
Setting Your Goals
 • Important first step
     – Focuses and motivates volunteers
     – Helps develop strategies, tactics and
       timelines
     – Helps gain institutional party support


 • Potential goals
     –   Increase Democratic voter registration X%
     –   Increase Democratic Performance X%
     –   Get X% of district voters to vote early
     –   Build a community of party activists


17   Questions? Email training@democracyforamerica.com
Setting Your Goals
        Goal: Raise the Democratic Performance of my
                    district from 20% to 33%
                                          Current        Goal
 Registered Voters:                        1000          1050
 Registered Democrats:                     300           350
 Total precinct turnout:                   500           600
 Total Democratic turnout:                 100           200
 Democratic performance:                   20%           33%

18   Questions? Email training@democracyforamerica.com
Listener Submitted Questions




19 Questions?   Email training@democracyforamerica.com
Homework
     1) Research your local precinct:
        - Who are they Players?
        - What are the Rules?
        - What are the Numbers?

     2) Set a goal for your precinct in the next
        election

     3) Email us and let us know:
        training@democracyforamerica.com

20   Questions? Email training@democracyforamerica.com
Our 4 Part Series
 Recruiting Your Precinct Team
 Tuesday, September 18th
 www.dfalink.com/precinctrecruiting
                                             Listen to tonight’s call or
                                                previous sessions at:
 Making an Impact
                                           www.democracyforamerica.com/
 Tuesday, September 26th
                                                    nightschool
 www.dfalink.com/makinganimpact


 Building Networks Across Precincts
 Tuesday, October 4th
 www.dfalink.com/buildingnetworks

21 Questions?   Email training@democracyforamerica.com
Thank you for joining us!
             Need to catch up on earlier Night School presentations?
             Order previous semesters on DVD (and help keep Night School free)
                   Summer 2007 Semester on Fundraising now available!

                  www.democracyforamerica.com/nightschooldvd




     https://contribute.democracyforamerica.com/trust


22   Questions? Email training@democracyforamerica.com

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Precinct Organizing- Getting Started

  • 1. Precinct Organizing: Getting Started September 11th, 2007 Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.
  • 2. Tonight’s Trainers Arshad Hasan Matt Blizek DFA Training Director DFA Deputy Training Director Night School Host Night School Host 2 Questions? Email training@democracyforamerica.com
  • 3. Goals for this Session 1. Define “precinct organizing” 2. Explain the benefits of precinct organizing 3. Learn how to begin organizing in your neighborhood 3 Questions? Email training@democracyforamerica.com
  • 4. What is a “Precinct” • Also known as ‘Electoral Districts’, ‘Towns’ or ‘Wards’ • All voters have the same ballot and elected officials • Have a set number of voters • Have contiguous boundaries 4 Questions? Email training@democracyforamerica.com
  • 5. What is a “Precinct” Smallest administrative electoral unit County Nation State District Precinct 5 Questions? Email training@democracyforamerica.com
  • 6. Campaigning and Party Building • Two types of precinct organizing – Campaign precinct organizing – Neighborhood precinct organizing or party building • Different goals & strategies • Both are important 6 Questions? Email training@democracyforamerica.com
  • 7. Campaign Precinct Organizing • Short term: July through November of election years • Organized by campaign staff • Focused on winning a particular election • Centered around a candidate Campaign Organizing Strengths 1. Professionally staffed 2. Controlled message 3. Access to campaign resources (media, volunteers, etc) 7 Questions? Email training@democracyforamerica.com
  • 8. Neighborhood Precinct Organizing • Long term: Not limited by election calendar • Focused on long range goals • Organized by local volunteers Neighborhood Organizing Strengths 1. Familiarity 2. Continuity 3. Access to community resources 8 Questions? Email training@democracyforamerica.com
  • 9. A Mutually Beneficial Partnership This Campaigns helps… • Bring an influx of money and people • Get new people involved Neighborhood Precinct locally Organizations • Create a permanent volunteer pool Which • Build institutional benefits… knowledge about an area 9 Questions? Email training@democracyforamerica.com
  • 10. Tonight’s Focus: Neighborhood Precinct Organizing • Build a local community of Democratic activists • Increase Democratic performance • Help progressive candidates win primaries • Build and influence local and state parties 10 Questions? Email training@democracyforamerica.com
  • 11. Listener Submitted Questions 11 Questions? Email training@democracyforamerica.com
  • 12. Let’s Get Started • Know the players • Know the rules • Know the numbers • Set your goals 12 Questions? Email training@democracyforamerica.com
  • 13. Know the Players • Existing precinct leaders • Local party officials • Local elected officials • Active local campaigns • Community leaders 13 Questions? Email training@democracyforamerica.com
  • 14. Know the Rules • Election dates • Important deadlines • Precinct maps and boundaries • Polling locations • Party rules and by-laws 14 Questions? Email training@democracyforamerica.com
  • 15. Know the Numbers • Voter registration • Voter turnout • Democratic performance • Other demographic info • Individual voter history 15 Questions? Email training@democracyforamerica.com
  • 16. The Voter File • Voter File vs. Voter Roll • Usually available through the county or state party • Contains voter contact info and voting history • More effective if updated frequently Don’t have access to a voter file? Create one yourself! 16 Questions? Email training@democracyforamerica.com
  • 17. Setting Your Goals • Important first step – Focuses and motivates volunteers – Helps develop strategies, tactics and timelines – Helps gain institutional party support • Potential goals – Increase Democratic voter registration X% – Increase Democratic Performance X% – Get X% of district voters to vote early – Build a community of party activists 17 Questions? Email training@democracyforamerica.com
  • 18. Setting Your Goals Goal: Raise the Democratic Performance of my district from 20% to 33% Current Goal Registered Voters: 1000 1050 Registered Democrats: 300 350 Total precinct turnout: 500 600 Total Democratic turnout: 100 200 Democratic performance: 20% 33% 18 Questions? Email training@democracyforamerica.com
  • 19. Listener Submitted Questions 19 Questions? Email training@democracyforamerica.com
  • 20. Homework 1) Research your local precinct: - Who are they Players? - What are the Rules? - What are the Numbers? 2) Set a goal for your precinct in the next election 3) Email us and let us know: training@democracyforamerica.com 20 Questions? Email training@democracyforamerica.com
  • 21. Our 4 Part Series Recruiting Your Precinct Team Tuesday, September 18th www.dfalink.com/precinctrecruiting Listen to tonight’s call or previous sessions at: Making an Impact www.democracyforamerica.com/ Tuesday, September 26th nightschool www.dfalink.com/makinganimpact Building Networks Across Precincts Tuesday, October 4th www.dfalink.com/buildingnetworks 21 Questions? Email training@democracyforamerica.com
  • 22. Thank you for joining us! Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free) Summer 2007 Semester on Fundraising now available! www.democracyforamerica.com/nightschooldvd https://contribute.democracyforamerica.com/trust 22 Questions? Email training@democracyforamerica.com