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- 2. APROJECT REPORT ONAUTOMOBILE INDUSTRYIN INDIA Guide By: submitted By: Mallika Babu Jadav Rajesh(26) Jakhniya Alpesh(27) Kansara Bhargav(34) Submitted To S K Patel institute of management and computer studies,Gandhinagar
- 4. Key indian investor • TATA Motors • Mahindra &Mahindra • Maruti • Hindustan motors • Bajaj
- 5. Key Foreign investor • Suzuki (Japan) • Nissan (Japan) • Piaggio (Italy) • Volkswagen (Germany) • Renault (France) • Hyundai (South Korea) • General Motors (USA) • BMW (Germany) • Ford (USA) • Toyota (Japan)
- 8. Main five company • Honda • Hundai • Maruti • Skoda • Tata
- 10. Top Car Manufacturers in India
- 11. Market Share of Passenger Vehicles
- 12. Domestic Market Share 2014-15 • 1. Passenger Vehicles 13%. (11th largest)* • 2. Commercial Vehicles 3%. (4th largest )* • 3. Three-wheelers 3%. (largest)* • 4. Two-wheelers 81%. (2nd largest)* • (*) indicates manufacturing position in the world.
- 13. Future perspective • Seventh largest producer in the world with an average annual production of 23.36 Million vehicles. • Third largest automotive market by volume, by 2016. • Four large auto manufacturing hubs across the country. • 7.1% of the country’s GDP by volume. • Six Million-plus vehicles to be sold annually, by 2020 • http://www.makeinindia.com/sector/automobiles
- 15. PESTELAnalysis ofAutomobile Sector Political Rules and regulation law Economical Inflation income Reduced interest rates for export financing. Social changed lifestyle of people. family size fashion Technological R & D Customized solutions Environmental Environmental regulation and protection Infrastructure Legal Tax policies Safety regulation
- 16. Five forces • 1) intensity rivalry among existing players(High) • 2)Bargaining power of suppliers(High) • 3)Bargaining power of buyers(Moderate to Low) • 4)Threats of substitute product(High) • 5)Threats of new entrance(Moderate)
- 17. SWOTAnalysis MARUTI TATA MOTORS HONDA HYNDAI SKODA S • Latest technology and R & D • Japanese Mgt practices • Brand Image • Well known brand • Huge and dedicated manpower • Brand image(asia) • Good quality& customer satisfaction • Innovation and unique product • Strong brand • Strong revenue and profit • R & D strong • Global presence • Well performing brand W • Depends upon suzuki corporatio n • Depend upon outside manufactur er • Limited internationa l presence • Faced quality and durability issue • High price • Shortage of spare and parts • Weak sale in abroad • Limited car design • Weak position in US • Less environmen t freindly
- 18. O • Untapped rural mkt • Develop fuel efficient cars • More potential • Improve operation through merger and acquisitio n • Low emission vehicles • Global presence • Develop fuel efficient car • Provide training to dealers • Positive attitude toward “green vehicles” • Growth through acquisitio n T • Higher local taxes • Changing environme nt • Emission rule • Competiti on • Fuel rate • Cost of manufactu ring • Too competitio n • Economic slowdown • External changes • Inflation • Improvem ent transporta tion • competitio n • New emission std • Rising raw material pricing
- 19. BCG MATRIX
- 20. BCG MATRIC FOR MARUTI • STAR (High-High) QUESTIONMARK(high-low) Maruti Zen Sx4 Swift A star cervo • CASHCOW(low-high) DOGS(low-low) • Alto omni • Waganr versa • Maruti 800 baleno • .
- 21. BCG MATRIC FOR HONDA • STAR (High-High) QUESTIONMARK(high-low) Honda accorda Honda CBR Honda civic pumps 25 Honda amaze • CASHCOW(Low-high) DOGS(low-low) Honda city honda jazz Honda activa honda 70
- 22. BCG MATRIC FOR TATA • STAR(High-high) QUESTIONMARK(high-low) Safari dicor nano Tata prime one cat Indica vista essota winger • CASHCOW(low-high) DOGS(Low-low) Safari indigo sedan Sumo safari Indigo CS sierra
- 23. conclusion • Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. • What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use these vehicles. • These wheeled machines affect our lives in ways more than one. The other aspect of automobiles is it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on. • This section keeps you updated on the latest and the most interesting researches conducted in the field of automobiles, and help you draw the right conclusion.