Marketing planing of WALTON mobile .

1. Welcome to my Presentation
Presented by
Md. Mosiuddin Hisham
Id: 151007102

3. Walton is a Bangladeshi
company. Beside the other
products Walton mobile is
holding a good market share
in Bangladesh. Every day it is
competing with the
international brands like
Nokia, Samsung, Sony, HTC,
Symphony etc. Walton
mobiles are cheap in cost,
good looking, and provide
high quality.

4. Companies try to attract customers of
different levels through providing quality
products. Walton mobile provides
different types of mobiles as market
offering.

5.  The total targeted population is 10 million users.
 There is an almost equal ratio between male and female
users
 Ages from 18-51 are seen to use Walton mobiles
frequently.
 Users enjoy using normal Walton mobile phones with its
easy functions.
 Aged people can fulfill their needs by its general facilities.
 Teen and mid agers have great fun with the androids.

6. Quality products
Innovative features
Customer service
Android phone
Windows phone
MARKET TRENDS

7. S W
O T
SWOT Analysis

8. S
W
T
O
STRENGTH
Local brand loyalty.
Manufacturing plant very near to
capital.
Qualities in all 65 districts.
120 Walton piazzas.
Wide range of product.
Good quality in low Price.
Superior brand image.

9. S
W
T
O
Weakness
Unable to capture high income
group.
Relatively new in market.
Production halted by lack of
power.
Reliability and trust.
Non listed company.
Lack of variety.

10. S
W
T
O
Opportunities
Achievement of sales growth
through introduction of new product.
Introduction of sales in major cities.
Only company to export electronics.
Potential untapped market in Africa
and Eastern Europe.
Tax break on import of part.
New innovation and technology.

11. S
S
T
S
Threats
Unethical competition prevailing in the
market.
Market share dominated by foreign
brands.
Compare like LG-Butterfly, Sony-
Range in line of start their own
manufacturing plant in the country.
Price inflation.
Corruption in ports harming import.
Competitors new product and
innovation.

12.  The first type of mobile that has been
developed is Walton b series. Maximum of
which are simple mobile phone in character.
 Then they introduced Walton L, T, Q series
which are actually multimedia phones.
 At last Walton has introduced primo series
in the market. This series is androids that
are smart phones, which are made with the
latest technology.

13.  Establish itself as the premier mobile accessory
company.
 Pursue controlled growth that dictates that
payroll expenses will never exceed the revenue
base. This will help protect against recession.
 Constantly monitor customer satisfaction,
ensuring that the growth strategy will never
compromise service and satisfaction levels.

14. MISSION
Walton mobiles mission is to provide the customer with
the premium mobile phones and accessories available.
Their motto is “Walton mobile at every hand”. Basically
Walton mobile wants to serve the customers with world
class service.
MARKETING OBJECTIVES
 Maintain positive, strong growth each year.
 Achieve a steady increase in market penetration.
 Decrease customer acquisition costs by 1% per quarter.

15. MARKETING RESEARCH
Walton mobile has its own research team.
This team is always in the search to find the
opportunities, lacking and other activities
of Walton mobile.

17. Sales 2011 2012 2013
General needs $455740 $598877 $687785
Necessities $72918 $95820 $110842
Recreational $57890 $102367 $123659
Total sales $586548 $694697 $797807
SALES FORECAST
Walton mobile feels that the sales forecast
figures are conservative. It will steadily
increase as sales as the advertising budget
allows.

18. Difficulties and Risks
 Walton is an Internet-based
start up organization. So
most of the time customers
can’t access its product.
 An entry into the market by
an already-established
market competitor
Worst-Case Risks
 Determining that the
business cannot support
itself on an ongoing basis.
 Having to liquidate
equipment or intellectual
capital to cover liabilities.

19. www.waltonbd.com
www.lightcastlebd.com