1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- I studied digital design
- I started to look for jobs a couple of months before
graduating
- I thought that still being a student would get their
expectations low and it would be easier
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- Interviews were fine, the hardest part was to show your portfolio
and skills
- Because right after college you don't have many to show
- I don't think colege prepared me properly for this moment when
you look for jobs, because most of the people were living at an
academic environment and lack part of the real world experience
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- Maybe some activities within companies on our area or more
seminars with people of the market
- Maybe get ourselves to work on a competitive portfolio,
even without a proper job something that would show
the extension of our skills, and this is one of the most
important things to show on interviews
- I got part of what was missing on my own, reading
and searching on the internet
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- Looks excited about being part of this interview
- Choose her words carefully
- Looks for the right answer
- Looks kinda disappointed when mentioning what was missing
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- She was insecure about her capacity to dive into the real world and
look for a job
- She felt that way because she didn't know how to show
them that she was ready for it and how she was prepared
for it
- - She could have worked on a portfolio of her own, even
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- College prepared her for an ideal moment, but didn't
prepare her properly to feel secure about herself when
facing the market
Problem statement
Stakeholder
NEEDS A WAY TO
A determined, reliable designer, who
feels insecure and unsure about her
skills, even having what it takes for
the job
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
show her skills and feel confident
about her preparation for the market
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
- Students had to work on a portfolio of
their own and considering their area this is
one of the most important things to have
on interviews
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
even though college taught every-
thing she needs to know, she needs
more than just knowledge, confi-
dence in her skills
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
- A portfolio exercise should be developed
- This exercise should be prepared to a
professional level
- This exercise should be compared to other
portfolios of designers already on the market
- Even knowing that she is recently graduat-
ed this would give her confidence over her
work
- She knows that she has the skills but
doesn’t feel confident about it and this can
be noted on interviews
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
Female, 30 years
recently graduated in
digital design
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013