9. LOYALTY
!
Attracting customers is only half the battle - keeping them loyal to
your brand can be just as challenging."
!
!
"
PEOPLE LOYAL TO
PEOPLE NOT THINGS
"
10. PERMISSION MARKETING
!
!
"
Performance: Good
Reliable & Consistent (93-94%)
Good Deals & Pricing (93%)
!
!
!Customer Support / Service (89%)
"
Honest & Open Policies (83%)
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!
!
Source: PWC USA 2013!
! Trustworthy Brand Name (75%)
! Specific Features (75%)
"Offers Latest Technology (73%)!
!
!
"
Creative Offers & Programs (62%)
Friends Recomendations (53%)
!
!
!
Speak thru Multiple Channels (30%)!
"
!
!
"