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Similaire à The Art of Social Media - Digital Strategy
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The Art of Social Media - Digital Strategy
- 1. The Art of Social Media
- 4. Messages
- 7. Know Your Audience 5 Behaviors on the Social Web (Altimeter Group: 2010 Socialgraphics)
- 11. Brand Management
- 14. Tactic: Cross-Media Optimization Blog In 2012, 43% of U.S. Companies will use their blog formarketing purposes compared to 34% in 2010. Opportunity: Public participation Collaboration Added Value: SEO & Mobile
- 15. Facebook Tactic: Cross-Media Optimization 750M users Opportunities: Video Real-time information Real-time dialogue Event promotion B2B and B2C relations Page to Page Added Value: SEO & Mobile
- 16. Tactic: Cross-Media Optimization Twitter 175M users Opportunities: Search operators Monitor conversations Build relationships Establish credibility Publish news and events Added Value: SEO & Mobile
- 17. Tactic: Cross-Media Optimization Linkedin 100M users Opportunities: Professional networks Industry relevant groups Establish credibility Dialogue and discussion Added Value: SEO & Mobile
- 18. iTunes Tactic: Cross-Media Optimization 200M users with podcast access Opportunities: Sharable audio format Subscription-based updates Searchable by topic Added Value: SEO & Mobile
- 19. Flickr Tactic: Cross-Media Optimization 51M users Opportunities: Photo sharing groups Galleries and slideshows Searchable by keyword Embed options Added Value: SEO & Mobile
- 20. Foursquare Tactic: Cross-Media Optimization 10M users Opportunities: Geo-targeting Mobile marketing Brand loyalty Facebook connect Twitter sync Added Value: SEO
- 21. e-Newsletter Tactic: Cross-Media Optimization Opportunities: Marketing database Promotional reach Analytical insight Strengthen relationships Increase web traffic Shareable format Grow likes/followers Added Value: Mobile
- 22. Tactic: Cross-Media Optimization Google+ 10M users Launch July 2011 Opportunities: Sync & Share (Gmail, Docs, Spreadsheets, Calendar, Places, Video, Search, RSS, Maps. etc.) Group text
- 23. Tactic: Cross-Media Optimization Mobile Growth: 36% of U.S. mobile consumers now have smart phones. (Nielson, April 2011) Opportunities: Reach on-the-go Geo-targeting Text marketing Apps and games
- 24. Tactic: Cross-Media Optimization Mobile 750M users 50% access via mobile 51M registered users 91% of mobile phones have photo/video capability Over 2B views each day Over 100M mobile views 175M users 50% access via mobile 10M users 100% access via mobile (35,000 new users daily)
- 27. Vehicle decals
- 28. Product tags and packaging
- 30. Restaurant menus
- 35. Blogs
- 36. Video
- 37. Photos
- 38. Comments
- 39. Reviews
- 40. News clips
- 42. Tactic: Brand Management 4 Free Tools to Help You Monitor Your Brand
- 43. Tactic: Brand Management 4 Free Tools to Help You Monitor Your Brand
- 44. Tactic: Brand Management 4 Free Tools to Help You Monitor Your Brand
- 45. Tactic: Brand Management 4 Free Tools to Help You Monitor Your Brand
- 47. Evaluate
- 50. Location: Where to post
- 51. Trending: What to post
- 53. Connections
- 54. Groups
- 56. Connections
- 57. Fundraising
- 59. Connections
- 60. Groups
- 62. Ex: Volume and tone of customer feedback
- 63. Ex: Cost savings of social media vs. traditional outreach
- 64. Ex: Growth of service/sales verticals via social vs. same area with non-social activity
Notes de l'éditeur
- For each example provide number of users or statement of importance.