1. Public Rela+ons Plan for
The Na+onal
Women’s Poli+cal
Caucus
The Spartan Team
President: Lauren Barnard
Vice-President: Vicky Shanda
Account Executive: Bianca De Rose
Account Executive: Roberto Araujo

2. c
“When
women
o
• itua'on Analysis
S
run
n
• Goals
• Objec'ves
t
• Game Plan
everyone
e
• Budget
• Evalua'on
wins”
n
t
s
!

3. S
i
t Economic
u Downturn
a
t
i
o Low
n Membership
Registration
a
n Lack of
a Demographic
l Diversity
y
s When Women Run
i
s! Everyone Wins!

4. Strategic
g
o
Membership
a Participation
l
s Diversity
!
When Women Run Visibility
Everyone Wins!

5. pitch awareness
o for
sponsorships
rebrand
b
j distinction
e
fundraising
c NWPC in
other states
t
i gender
v
e minorities
s! When Women Run
Everyone Wins!

6. G
a Visibility
m
e
Research
p and
l Recruit
a
n!

7. G
Increased of the NWPC membership
in the San Francisco Bay Area
a
m
e
p
l
a
n! Increased fund for the NWPC

8. G
a
m
Increase Minority
Support for the NWPC
e Distinguish the caucus
from other Bay Area
Organizations
p
l
a
n!

9. Use of social
media to reach
out to various
potential
subscribers,
politicians, the
general public
& stakeholders
Game plan!
Use of graphic
design and
various media
channels in
order to
increase the
public image and
brand of the
NWPC

10. $
Money maker
• nformational
I
• hone-A-thon
P forum
• eproductive
R
freedom day
• weet-A-thon
T • irect Mailers
D
• IEcom
T
• opular
P
Fundraiser
• ala
G
Fundraiser Visibility

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Fundraiser GALA!

12. P NWPC Can You Help
o
p Me Build a Better
u Future?
l
a
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r F E AT U R I N G !
F US Politics At Home workshops
u
n Cartoon Characters
d
r Never too early to vote Concert
a
i Children & Politics Competition
s
e
Climb up for the American flag
r! Political Games

13. Budget
Re‐branding Ini+a+ve Spartan Agency, plan execu+on
Promo+onal materials
Popular Event
Gala Event
When Women Run
Everyone Wins!

14. Membership Evaluation
• Total
membership
Fundraising Evaluation subscription
• Phone-A- • Analyze
Media
thon diversity
Evaluation
• Tweet-A- • Total
• oogle
G thon number of
Analytics new
• und-
F subscribed
• acebook
F raising members
Fan Page events nationwide
Analytics
• Google
News

15. T h a n k Yo u !