A presentation on how to add semantic information to your website to improve your search engine listings and potentially develop your SEO, ranking position and visibility in search engines.
15. Creative
Creative
Work
Work
Article
Article
Blog
Blog
Book
Book
Comment
Comment
Diet
Diet
Exercise Plan
Exercise Plan
Item list
Item list
Map
Map
Media object
Media object
Movie
Movie
Music Playlist
Music Playlist
Music Recording
Music Recording
Painting
Painting
Photograph
Photograph
Recipe
Recipe
Review
Review
Sculpture
Sculpture
Software App
Software App
TV Episode
TV Episode
TV Season
TV Season
TV Series
TV Series
Webpage
Webpage
Webpage element
Webpage element
Creative Work Schema
18. <h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>
Jack Sparrow and Barbossa embark on a quest to find the elusive
fountain of youth, only to discover that Blackbeard and his daughter are
after it too.
Director: Rob Marshall
Writers: Ted Elliott, Terry Rossio, and 7 more credits
Stars: Johnny Depp, Penelope Cruz, Ian McShane
8/10 stars from 200 users. Reviews: 50.
Movie listing - before Microdata
19. <div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the
Carribean: On Stranger Tides (2011)</h1>
<span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the
elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>
Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span
itemprop="name">Rob Marshall</span></div>
Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span
itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope
itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>,
and 7 more credits
Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span
itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope
itemtype="http://schema.org/Person"><span itemprop="name">Penelope
Cruz</span>,</div><div itemprop="actor" itemscope
itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div>
<div itemprop="aggregateRating" itemscope itemtype=
"http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span
itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200
</span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
Movie listing - after Microdata
25. Step 1: Add link to your G+ Profile
<a href="[profile_url]?rel=author">Google+</a>
Step 2: Add link in 'contributor to' section on G+
Adding author markup
26. Step 1: Add link to your G+ Page on your site
<a href="[profile_url]?rel=publisher">Google+</a>
Step 2: Verify the website link on your G+ Page
Adding publisher markup
38. ●
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Microdata allows you to add context to your webbased content
Search engines can use microdata to create 'rich
snippets' in your listings
Authorship is a type of microdata which links an
author to their content on the web
Many websites do not include microdata by default
but you can add it manually (or with extensions)
Joomla!TM will soon ship with a JMicrodata library
Autor: 18.10.12
Ruth Cheesley - @RCheesley - gplus.to/RCheesley