This document provides information about setting up and using LinkedIn for professional and business purposes. It discusses creating a LinkedIn profile, including adding details like experience, education, skills and endorsements. It also covers building your personal and business brand on LinkedIn, expanding your professional network through connections and groups, and following industry and company news. The goal is to help users understand how to fully utilize LinkedIn's social networking features for business and career development.

1. Discovering LinkedIn
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2. What is LinkedIn?
•LinkedIn is a social network for business.
•Indeed some call it “Facebook for Business.”

3. What is LinkedIn?

4. GETTING STARTED
Discovering LinkedIn

5. Setting Up Your LinkedIn Account

6. Setting Up Your LinkedIn Account
You can use email contacts to find people to connect with. However I recommend you spend some time setting up your profile first.

7. Setting Up Your LinkedIn Account
You can use the step-by-step walk through to setup your professional LinkedIn profile.

8. Setting Up Your LinkedIn Account
You will have to confirm your email address before continuing.

9. Editing Your Profile
You can edit your data, add experience and education information. You can follow the prompts at the top of the screen or edit the parts you want manually.

10. Editing Your Profile
You can add experience and education as well as summaries, links and files.

11. Editing Your Profile
You can add links to supported providers.

12. Editing Your Profile
You can add links to supported providers.

13. Editing Your Profile
You can add links to supported providers.

14. Editing Your Profile
You can:
•Add a photo
•Change your display name
•Change your title
•Change your local
•Edit the URL of your public profile

15. Your Skills and Endorsements
You can list your skills and your connections can endorse your skills. Endorsements have more credibility when they come from people you have actually worked with. Users tend to reciprocate. The best way to receive an endorsement is to give an endorsement.

16. BUILD YOUR CREDIBILITY AND BRAND
Discovering LinkedIn

17. Building Your Brand
Who are you? What is your story? How will people recognise you?
•Your name
•Your display photograph
•Your tone of voice
•Is your LinkedIn profile in keeping or at odds with your other social media presences?

18. Building Your Brand
What is your business? What is its story? How will people recognise it?
•Your business name
•Your logo (Do you have a style guide?)
•Your business tone of voice
•Is your business LinkedIn profile in keeping or at odds with your other social media presences?

19. Building Your Brand
Who are you connecting with?
•What kind of business: service, B2B, B2C?
•Customers
•Colleagues
•Competitors

20. Building Your Brand
What are your LinkedIn goals? What are your social media goals?
•Do you want to reinforce connections you have already made?
•Do you wish to make new connections?
•Do you want to be seen as an expert within your industry?

21. Building Your Brand
What are you sharing?
•Are you talking about yourself too much?
•Are you sharing information that will be relevant to your LinkedIn connections?
•Are you creating content that will help you or your business find new audiences and new connections?

22. YOUR COMPANY PROFILE
Discovering LinkedIn

23. Adding a Company Page
http://help.linkedin.com/app/answers/detail/a_id/710/~/adding-a-company-page

24. Adding a Company Page

25. Adding a Company Page

26. Adding a Company Page

27. EXPANDING YOUR NETWORK
Discovering LinkedIn

28. Expand Your Network
•How will you make new connections?
•How will you bring value to your existing connections?

29. Expand Your Network
•Connect with LinkedIn users you know
•Search for them
•Use the email import options
•Invite non LinkedIn colleagues to join the platform
•Participate in Groups and connect with new people
•Share your profile URL with others – perhaps in your email signature

30. LinkedIn Groups and Your Industry
You can join groups that relate to your industry or business.

31. LinkedIn Groups and Your Industry
Search for people, jobs, companies and more…
You can refine your search by type, location and company.

32. LinkedIn Groups and Your Industry
Some groups are public and some are private.

33. LinkedIn Groups and Your Industry
Here you can have discussions and share links and resources that relate to your industry group.

34. Industry and Company News
You can follow industry news, as well as specific companies and organisations.

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