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4 Ways to Get
Customers to
Open Your
Emails

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But how do you keep them
opening your emails on a
regular basis?
There are four primary ways.

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1. Solve a problem
2. Save them money
3. Make them smarter
4. Entertain them

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1. Solve a problem.
•An email marketing should help solve
a problem or quality news
•Set expectations up front
•Express that the email would lead
them closer to a solution

5. 2. Save them money
•Offer proliferation - opportunity to save
•Use Business-to-consumer words, like -
free, save or Limited offer in subject lines.
•Customers search promotional offer.
•Try subject line split test to see what
resonates most with your audience.
www.remax.in/ap

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3. Make them smarter
•Some of us embrace the “always be
learning” motto.
•Hone your skills, read more business
news.
•Don’t exploit the desire to be smarter by
sending irrelevant emails.
•Send mix of mails, just not sales only.
•Don’t sell, just inform.

7. 4. Entertain them
•Include an entertainment component
•Try to increase readership and sales
•Craft email to both entertain and save
subscribers money
•Craft email that make people smarter
•Craft email that can save them time.
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8. •Take a look at your recent marketing
email sent.
•Identify which of the four reasons your
subscribers are reading your emails.
•If your answer is “none of the above,”
you should reconsider your approach.
THANK YOU!!
www.remax.in/ap