Jim Walker - Walking and promotion of outdoor activities for health and sustainable living.
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There is wide agreement that more walking and public engagement in outdoor activities can make a contribution to personal well-being, health and collective sustainability. But how do we go about promoting the benefits of walking and 'the great outdoors' in a culture where it is ever easier to be sedentary and disconnected from the natural environment? Our seminar speaker Jim Walker of the Outdoor Trust charity draws on a wealth of experience as a ranger, trail designer and urban well-being consultant in discussing these challenges for sustainable lifestyle change. Jim will look at methods for engaging citizens in outdoor activities and how these can contribute to wider behavioural change.
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Jim Walker - Walking and promotion of outdoor activities for health and sustainable living.
- 1. Jim Walker University of Surrey 13th May 2014
- 5. ‘The threat of being sued is now the greatest barrier to volunteering in the sport and adventure training world. Society must establish the principle that accidents can happen without it being someone’s fault, and re-‐establish the principle of personal responsibility.’ Julian Brazier MP Member of the All Party Parliamentary Scouts and Guides Group
- 7. Green = Happiest -‐ Blue – Purple – Orange -‐ Red = Least Happy Grey = Data not available
- 16. Recrea0on Route Markets Needs related to use Nothing
- 17. Natural England’s current commitment Annual spend £3.4m per year on 13 NaUonal Trails Annual spend £0 per year on 564 recreaUonal routes
- 18. Get Smart! Frequent Users (15%) More needs met resulUng in more frequent users. Infrequent Users (23%) More needs met resulUng in more infrequent users. Poten0al Users (37%) More needs met resulUng in fewer potenUal users. Unlikely Users (25%) More likely to become potenUal users.
- 27. SUCCESS!?! 8m on the Network per year (14x the 2003 number & growing by nearly 1million a year) 75% on the Network for everyday journeys (300% more than in 2003) 600,000 visitors to the website per year (68% of which download a map and walk)
- 32. What’s next?
- 35. Travel Ume to major ciUes: A global map of Accessibility Travel Ume to major ciUes (in hours and days) and shipping lane density
- 36. 288 days 71 NaUons 118,066 Miles
- 37. Don’t just go where the path may lead but go too where there is no path and leave a trail. Jim.walker@outdoortrust.com