1. CURRICULUM VITAE
B13 L15 Phase 3
Dandelion Street
Garden Villas III, Brgy.
Malusak, Sta. Rosa, Laguna
ADDRESS:
Mobile:
0917-7791975
Date of Birth:
November 19, 1975
Email:
reylimson@gmail.com
Interest:
Business & Sales
Arts & Designs
Sales Marketing
SME Concepts
Betta Breeder
Education:
1992 – 1997 Polytechnique University of Philippines
Bachelore Degree on Hotel & Reastaurant Management
Food and Beverage Service Management
Skills:
Franchise Sales
Training Coach
Site Acquisition
Other Skills:
Computer Literate
Creative
Position Summary:
Franchise Director
Franchise Manager
Franchise OIC
Business Devt. Officer
Area Operations Manager
Store Operations Manager
Asst. Store Manager
Training Officer
New Store Opener
In Store Trainer
Store Supervisor
Barista
Food Server
Professional Experience:
2014 - 2015 Diversicart Foods Corp. (DFC)
Franchise Director
DFC is the company behind Lechonapay brand. A private company
focused in retail kiosk food business.
- Heads Franchise Sales and Operation
- Heads Franchise selection and evaluation
- Heads franchise acquisition and franchise marketing
2013 - 2014 JMO General Merchandise
Business Partner/Store Operations Manager
JMO is a private company certified by FDA. A franchised Citidrug brand
and focuses drugstore selling and services
- Heads overall sales and store operation.
- Responsible for procurement and stock inventory.
- Responsible for marketing awareness campaing.
2010 - 2013 AHD Foods Corp.
Franchise Manager (2012 - 2014)
AHD is the company behind the brand Antz The Bread Factory, a
specialty bakeshop offers a vast variety of breads and loafs.
- Heads franchise sales and operation.
- Conducts site acquisition for both company and franchise.
- Conducts marketing campaign and awareness.
Store Manager (2011 – 2012) @ SM Sta. Rosa Branch
- Overall in charge of store operations performance.
- Monitors sales, inventory and product quality.
2006 - 2010 Figaro Coffee Systems Inc.
Franchise OIC (2009 - 2010)
A successful Filipino coffee brand with more than 70 store outlets
all over the country.
- Overall in charge of Franchise Department.
- Conducts business planning and strategy.
- Heads franchise operations audits.
- Monitors franchise sales and operation.
- Conducts franchise evaluation and selection.
2010 - 2011 MFC Bistro Foods Corporation
Business Development Officer
AHD is the company behind the brand Country Style Doughnut
- Responsible for identifying and evaluating potential sites.
- Conducts site survey and acquisition.
- Conducts marketing campaign and awareness.

2. Nationality : Filipino
Status : Married
SSS : 33-5249802-4
TIN : 909-216-656
Personal Details:
References:
Mr. Gerald Santiago
General Manger
Diversicart Foods Corp.
0917-3216381
Mr. Jay Belmonte
Operations Head
Diversicart Foods Corp.
0932-1295726
Mr. Aldrin Martinez
Business Devt. Head
Diversicart Foods Corp.
0922-8735900
Professional Experience:
Figaro Coffee Systems Inc.
Operations Area Manager (2007 – 2009)
Figaro Coffee Shops are categorized per area north and south,
including provincial branches.
- Heads store operations and performance of south, Manila and
Makati area.
- Responsible for store operation plans and strategies.
- Responsible for maintaining profitable sales outlets.
2005 - 2006 SM Appliance Center
Store Supervisor @ SM Ayala Branch
SM Appliance Center carries a vast of household and day to day
appliances and accessories, backed up by its excellent service.
- Reports to the Branch Manager.
- Conducts daily monitoring of merchandisers performance.
- Conducts stock inventory and assist in customer service.
Figaro Coffee Systems Inc.
Store Manager (2006 – 2007) @ Tagaytay & Alabang Town Center
- Heads store operations and performance of both Tagaytay and
Alabang Town Center.
- Responsible for store operation plans and strategies.
- Responsible for maintaining profitable sales outlet.
2002 - 2004 The Coffee Bean & Tea Leaf Philippines
Assistant Store Manager
Pioneered in 2002, TCBTL has grown its brand and became second
leading coffee chain in the country.
- Reports to the Store Manager.
- Conducts sales planning and strategy..
- Conducts stock inventory and purchases.
- Continuously monitors barista performance.
- Conducts barista training and evaluation.
- Performs IBC & Barista function if required.
2000 - 2000 The Herritage Foods Inc. – RACKS Restaurant
Training Officer – Front of the House
One of the leading restaurants offering the best ribs in town.
- Responsible in producing the best servers for all branches.
- Conducts training, workshop and evaluation.
- Conducts new hire screenings.
- Develops training modules and workshops.
1997 - 1999 ITALIANNI’S Philippines
New Store Opener – 1999
In Store Trainer (Server/Bar) – 1998
FOH Server - 1997
Known for its Italian specialty pasta and wines.
- Responsible in opening new Italianni’s branches both local & intl.
- Conducts training for new hires (server/bartender).
- Provides the most exceptional dining service.
1996 - 1997 The Ambassador Hotel
Waiter/Room Attendant
- Assigned waiter at The Coffee Shop & Cruisine Manila Disco
.