1. Home Staging Part 1
Home staging is the act of preparing a
private residence prior to going up for sale
in the real estate marketplace and is
something most of your competitors won't
do.
The goal of staging is to sell a home
quickly, and for the most money possible
by attracting the highest amount of
potential buyers. Staging focuses on
improving a property to make it appeal to
the largest number of buyers by transforming it into a welcoming, appealing,
and attractive product for sale.
Many people believe that staging raises the value of a property by way of
reducing the home's flaws, depersonalizing, de-cluttering, cleaning,
improving condition items, and landscaping.
For vacant homes, rental furniture is used to create a living space the buyer
could "see" themselves in. Properly executed staging leads the eye to
attractive features while minimizing flaws. Simply put who would want to
buy a dirty car?
Many techniques are used to stage a property. De- cluttering,
depersonalizing, updating old or unattractive fixtures, painting, furniture
rearrangement, rental furniture and accessorizing are just some of the
changes used to make a home more inviting to potential buyers.
Zack Wiest
PaDEals.com
717-901-7763 Ext. 300

2. Since a typical home buyer decides if they are attracted to a home or not in
the first 8 seconds of seeing it, curb appeal is generally viewed as a vital
aspect of the staging process.
Therefore, curb appeal, the practice of improving a home's exterior appeal,
is used alongside interior improvements. It has been shown that homes
containing furniture and accessories sell more quickly than vacant homes,
because the potential buyers realize what can actually be done with the
place. They may realize that the room is actually a lot larger than it would
look without furnishings.
Rental of furniture and decorative accessories is a common solution when
selling brand new properties that have never been occupied, or those where
homeowners have already vacated the property.
Spaciousness and light often determine the success of a staged home.
Typically, the larger a room appears, the better it will seem to homebuyers.
Dark, tight spaces create a poor impression and may prevent the home from
selling. Furniture layouts should create an impression of openness and
comfort.
Non-essential items should be removed to minimize crowding and clutter.
Opening curtains and blinds to let in natural light and turning on interior and
exterior lights at nighttime are also common staging techniques.
Zack Wiest
PaDEals.com
717-901-7763 Ext. 300

3. One school of thought suggests that wall treatments and flooring are most
appealing when presented in neutral colors and subtle patterns. Paint colors
should be neutral whenever possible, as bright or bold colors and strong
patterns detract from the universal appeal of a space.
This rule, however, does not always hold true, particularly in the luxury
home market, where unique fixtures and bold finishes such as stained
concrete flooring, deeply colored textured paints and artisan fixtures are
often considered highly desirable.
Religious items, personal photos, awards, certificates and cultural items are
often removed to downplay the presence of current homeowners. This helps
potential homebuyers to not only feel more at ease during viewings, but
allows them to focus on the property itself while also imagining their own
belongings in the space.
Log onto PaDeals.com right now to be part of the most exciting real estate
opportunity found anywhere.
PA Deals, LLC
Zack Wiest
PaDEals.com
717-901-7763 Ext. 300