Usage of AR/VR IN MARKETING

1. Usage ofAR/VR
in Marketing
Submitted By:
Rhitiq Pattnaik – 20040210004

2. What is AR &
VR?
 Augmented reality (AR) is an enhanced version of the real
physical world that is achieved through the use of digital visual
elements, sound, or other sensory stimuli delivered via technology.
It is a growing trend among companies involved in mobile
computing and business applications in particular.
 Virtual Reality (VR) is the use of computer technology to create a
simulated environment. Unlike traditional user interfaces, VR
places the user inside an experience. Instead of viewing a screen in
front of them, users are immersed and able to interact with 3D
worlds. By simulating as many senses as possible, such as vision,
hearing, touch, even smell, the computer is transformed into
a gatekeeper to this artificial world. The only limits to near-real VR
experiences are the availability of content and cheap computing
power.

3. IKEA Using AR

6. Virtual reality & marketing considerations:
Target consumer with mobile first
It’s not just about theTechnology, it’s bout the content.
Give users the ability to create content
Great craft is essential; poor craft will make you sick
Engage as many senses as possible

7. Virtual reality & Marketing: Marketing Ways to use-
Tangible
experience
Product
experience
Educational
experience
Commercial
experience
Product
extension
Retail
experiences
Event
experiences
Recruitment
Market
Research
Relationship
Building

8. Thankyou