Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.

1. BEYOND THE FUNNELKatherine Bell
@katherinebell
@harvardbiz
hbr.org

2. DOUBLE
ISSUE
THE NEW
SCIENCE OF
TEAMWORKUnderstanding how to meld
different work styles will
help you manage your
team—and yourself—better.
PAGE49
HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76
Bursting the
CEO Bubble
Hal Gregersen
MARKETING 108
What’s the
Value of a Like?
Leslie K. John et al.
BUSINESS MODELS 66
Strategy When
Cash Is Abundant
Michael Mankins, Karen Harris,
and David Harding
MANAGING YOURSELF 145
Surviving M&A
Mitchell Lee Marks, Philip Mirvis,
and Ron Ashkenas
2
95

3. WE WANT

4. WE WANT
TO RID THE
WORLD

5. WE WANT
TO RID THE
WORLD OF BAD
MANAGEMENT

6. YOU &
YOURTEAM
ECONOMY
& SOCIETY
YOUR
COMPANY

7. WHO WILL SUBSCRIBE? 15 USER ACTIVITIES LINKED TO CONVERSION

8. WHO WILL SUBSCRIBE? FREQUENCY

9. WHO WILL SUBSCRIBE? RECENCY

10. WHO WILL SUBSCRIBE? ENGAGEMENT

11. THE SWEET SPOT
ENGAGEMENT
FREQUENCY

12. THE LOYALTY LOOP

13. A 2X2 MATRIX EXPLAINS EVERYTHING
ENGAGEMENT
FREQUENCY
LEARNING
SOLVING PROBLEMS
BIG IDEAS
NEW IDEAS
learning tools
team presentations
archive
refreshers
best practices
magazine
podcasts
whiteboards
daily articles
tip
bot
the big idea
events

14. MINIMUM VIABLE COMMUNITY

15. A MORE PERSONAL BRAND

16. THE UNFOLDING ARTICLE

17. THANKYOU