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Reynolds Journalism Institute (RJI)
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Charles Gasper, evaluation director for Nine Network
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Evaluating Stay Tuned
1.
Evaluating Stay Tuned
2.
Stay Tuned
80% 70% Social Media Engagement 60% 50% 40% NINE TWEETS RETWEETS 30% 800 20% 700 10% 600 0% 500 400 TWITTER FACEBOOK 300 200 100 0 11/8/12 12/13/12 12/20/12 1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13
3.
100%
90% Stay Tuned 80% 70% 60% Action Outcomes 50% 40% 30% Understanding Awareness 20% 10% 0% 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13 Learned Something New Impact Discussion on Social Media 100% 40% 90% 100% 100% 100% 100% 100% 100% 91% 91% 35% 80% 89% 85% 35% 70% 30% 60% 66% 25% 27% 50% 40% 20% 23% 22% 30% 38% 15% 18% 18% 20% 10% 10% 12% 12% 0% 10% 5% 0% 1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13
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