1. A Guide by London Marketing Agency Only
Marketing

2. 
 The reason consumers use your company is because of
the contacts you accumulate and your industry know-
how.
 However, all this is relative to how up-to-date your
contact list is.
 If you haven’t been keeping a close eye on industry trends
and movements in the past few months it may be worth
taking stock and updating who and what you know.
 Being a fortress of knowledge will rub off on your
customers and leaving them purring ‘they really know
there stuff!’
Update your contact list and
database

3. 
 With many in the smartphone industry believing it will overtake desktop
browser surfing in the next 20-24 months, the question you should be
asking is whether your mobile site – if you have one – is up to scratch.
 Up to 45% of smartphone browsers do so when on the go or away from
home.
 Popular choices include job-searches, email, social media, news and house-
hunting.
 This is why it is imperative you mobile site is quick and relevant to the
user. T
 he most important point however is how easy to use your site is. Google
has pointed out that its own research found that over 60% of visitors will
abandon their visit if they do not find what they want straight away.
 This is a staggering amount of potential custom thrown away because your
mobile site is poor.
Get a Mobile Site

4. 
 With so many real estate agencies out there it will always
be difficult to rank at the top of every search engine.
 The problem is the lack of keywords on offer that are
fought over so aggressively.
 In this case it is best to make sure first your website is
optimized for the best exposure and then select your best
keywords that will attract traffic but is also relevant to
your site – e.g. there is no benefit in targeting ‘beach
condo’s’ if you operate in the built-up city.
 Focus on long-tail keywords and search terms, focus on
your brand and try to build trust with search engines
about your service.
Search Engines

5. 
 Considering a blog is a great way of getting people to your site,
especially in the real estate market.
 If people are searching for property, you can bet they are
reading up on it too.
 Anything from how best to present your house to buyers, to
DIY quick-tips, to the best time of year to sell your home.
 You can even post updates about your company and promote
your services.
 People want to know this and will go to great lengths while
surfing to find it.
 Nearly 30% of daily surfers will read one blog entry per day, by
concentrating on search terms and useful information, what’s to
say this can’t be your blog?
Blogging

6. 
 By bringing together a concise and targeted email
campaign you are increasing your chances of repeat
business and people talking about your business or
service.
 Even if people do not read your email your presence in
their inbox will be at the forefront of their mind when
they are ready to market their house.
 For people who do read your emails make sure they are
catered for with relevant information, advice, tips and
strategies.
 This will increase your chances of being talked about,
endorsed and recommended by your customers. This is
worth a lot.
Email Campaign

7. 
 Whereas these guidelines mainly focus on your
online activity it is important not to sacrifice your
offline presence in its place.
 Continue with letters, calls and follow-up calls as
part of your property marketing mix to stay front of
mind with your customers.
 Don’t slow your property marketing processes just
when the digital era brings you new opportunities!
Conclusion