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1215 daa industry lunch
1. DAA Industy Lunch:
eMetrics Chicago 2017
Panelists: Jim Sterne, Marilee Yorchak, Joel Ring,
Jennifer Moore, Amy Sample
2. Jim Sterne, founder eMetrics Summit &
Digital Analytics Association
History of DAA
3. Marilee Yorchak, Executive Director,
Digital Analytics Association
Advancing the use of data to understand & improve the digital world
through professional development and community
4. 74 Corporate Members and counting
4
4,000 Members: Corporate Members,
Individual Members, & Academics
5. 989Award of
Achievement Graduates
14 Local Chapters and
Counting
CHICAGO
LOS ANGELES
SAN FRANCISCO
SEATTLE
DALLAS
AUSTIN
ATLANTA
WASHINGTON D.C.
PHILADELPHIA
NEW YORK CITY
SOUTHERN ONTARIO BOSTON
RALEIGH
DENVER
6. 989Award of
Achievement Graduates
60 Symposia held since 2010
8 Symposiums to be held in 2017
SEATTLE
2010, 2011, 2012, 2013, 2014,
2015, 2016, 2017
SAN FRANCISCO
2012, 2013, 2014, 2015,
2016, 2017
LOS ANGELES
2012, 2013, 2014, 2015,
2016, 2017
AUSTIN
2011, 2012, 2013, 2014,
2015, 2016
DALLAS
2013, 2014, 2015, 2016,
2017
CHICAGO
2012, 2013, 2014,
2015, 2017
ATLANTA
2012
WASHINGTON D.C.
2013, 2014,
2015, 2016, 2017
PHILADELPHIA
2011, 2012, 2013, 2014,
2015, 2016, 2017
NEW YORK CITY
2012, 2013, 2015,
2016, 2017
BOSTON
2011, 2014, 2015, 2016
6
RALEIGH
2017
7. Blog
Member Open Forum
Special Communities, including
Women in Analytics, Chapters and
Media SIG
Digital Analytics Cookbook7
9. The Digital Analyst
Competency Framework
Defines necessary job tasks, skills, &
knowledge
Spans experience levels:
Entry, Mid, Senior
Across two professional tracks:
Analytical and Technical
9
10. Self-Assessment
15 minute online tool:
Based on Competency
Framework
• rate abilities to perform job
tasks
• compare your skills to others
in profession
• discover skills needed to be
effective in your job role
• identify available resources
10
Assessment results are private and will not be shared with your organization.
11. Digital Analyst Job Descriptions
• Find the best job seekers for your open
positions
• 15 job descriptions from entry level to
executive
• Illustrates career mobility and career paths
• Address the substantial changes that have
occurred in the profession in the past decade11
12. 2016 Compensation Report
Just Released March 2017
• Study examined the income of digital analysts
(members and non) across 16 analytics positions.
• Incorporates income factors such as location,
company size, age education level, years of
experience
• Includes findings related to impact of gender
on careers in digital analytics
12
13. • New in 2017
– Lower Application fees:
• $449 members/$649 nonmembers
– Longer Maintenance/renewal cycle: 3 years
– More flexible PDU options
– Internet-based exam you can take anytime from
any computer.
• Over 275 Certified Web Analysts
13
CWA Certification Program
16. Online Education
DAA Award of Achievement in
Digital Analytics
100% online courses:
1. Introduction to Web Analytics
2. Web Analytics for Site Optimization
3. Measuring Marketing Campaigns Online
4. Creating and Managing the Analytical
Business Culture
Significant discount for members!16
English
German
Spanish
17. On-Site Training
17
Fundamentals of Digital Analytics
Applying Digital Analytics
Storytelling
Visualization
Presentation Skills
In your office
for up to 25 people
18. Opportunities to Volunteer
18
•Education Task Force
•Community Task Force
•SMEs to answer posts in Open Forum
•Women in Analytics SIG
•Write or review a recipe
•Chapter opportunities
•Review education content
And much more!
Enhance your
professional profile
by volunteering!
19. More of What’s Coming in 2017
19
•An enhanced and more robust Career
Center
•”Live” events for Women in Analytics
Recently: June 13 TLC with Jane Miller
(recorded and archived), plus event
tomorrow at lunch!
•Participation in Slack, with a #DAA
Channel
•New website just launched in April
•Certificates for “short-study” content
•More frequent chapter events
Tell us what you
need!
20. Discounts to Industry Events
• eMetrics Summits
• Predictive Analytics
World
• Adobe Summit
• Measure Camp
• Conversion Conference
• DA Hub
• …and more!
20
21. What are you waiting for? Join DAA to...
Be Part of your
Industry’s Association
Enhance
Your Company
Enhance
Your Career
21
22. Joel Ring, Director of Analytics
HUB International
Chicago DAA Chapter Leader
23. What are we planning for the Chicago
chapter...
Summer Get Together
Details coming soon…
DAA Chicago
Symposium
October 10, 2017
Google Offices -
Chicago
23
24. Jennifer Moore, Sr. Director of Marketing
& Market Strategy
TMMData
Joint Research Project: DAA & TMMData:
Trends in Data Access, Usage & Oversight
27. Survey Themes – Analytics Team Trends
What are current analytics responsibilities and where are teams
aligned?
What are top data and analytics priorities and goals?
What are top data and analytics challenges?
28. Survey Themes - Governance
What are organizations doing
around centralized data governance?
How are organizations supporting
data access and democratization?
What are the challenges to
accomplishing each?
29. Email
Invitations
If you’ve already completed the
survey…
thank you!
DAA Social
Posts
DAA
Website Booth
If you haven’t, it’s easy to
participate:
33. Mission:
Provide education, advocacy, and influence in order to
increase the understanding and activate resolution of
issues facing women in analytics.
Vision:
An analytics profession that supports gender equality.
34. • Jumpstarted by WiA
• Conducted November 2016
• Focuses on the profession
as a whole, but also
includes questions specific
to gender and race to help
measure equality issues
Members $99
Non-members $299
Corporate Members Free
35. • 3-month pilot program for Women in Analytics
• Complete self-assessments
• Meet with mentor every other week
• Provide feedback on the experience
36. Jane Miller, creator of JaneKnows.com
Owning Your Career: Tips on Creating the Career YOU Want.
Tuesday, June 13th
37. Join us Tomorrow at 12:15PM in Salon A1
Jennifer Veesenmeyer
VP, Digital Analytics
Merkle
“Can you Hear Me Now?”
38. • Quarterly conference calls
• Join the WiA Community on DigitalAnalyticsAssociation.org
• The WiA blog showcases successful women analysts
• #Measure Slack Group’s Women in Analytics channel
- join.measure.slack
• #WomenInAnalytics on Twitter
