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Can you relate?
Why Twitter in healthcare? ,[object Object],[object Object],[object Object],* http://socialmedia.mayoclinic.org
Why Twitter in healthcare? ,[object Object],[object Object]
Why Twitter in healthcare? ,[object Object],[object Object],[object Object],* digitalSurgeons
 
How we did it… ,[object Object]
How we did it… ,[object Object]
How we did it… ,[object Object]
How we did it… ,[object Object]
How we do it… ,[object Object],[object Object],[object Object]
Tweeting our hospital move! 215  views.
Tweeting our hospital move! 223  views.
Next steps in RMH social media ,[object Object],[object Object],[object Object],[object Object]
 
Goals of a Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Worth Pointing Out  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Establishing a Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
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Measuring success ,[object Object],[object Object],[object Object],[object Object],[object Object],* MarketingProfs 2009 survey
What does success look like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Connect with patients on Twitter ,[object Object],[object Object],[object Object],[object Object]
 
Branding Your Twitter Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mayo Clinic’s Branded Page Profile picture Account name Descriptive bio. Custom background
 
Inappropriate Posting Can: ,[object Object],[object Object],[object Object],[object Object]
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Guide to Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Monitoring Tools  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Posting and Account Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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What Every Hospital Communicator Should Say – In 140 Characters or Less

Notes de l'éditeur

  1. Opening comments – bullet #2
  2. Stop after bullet #4
  3. Bullet #5 – closing statements