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08.10.11

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What’s Possible for the Future of “El Barrio” El Barrio Today Arts Cluster (Cultural Tourism Program) El Barrio Merchants Alliance (Economic Development)

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El Barrio Today Arts Cluster (est. March 2010) <ul><li>Participating Organizations: </li></ul><ul><li>Hope Community, Inc. </li></ul><ul><li>El Museo del Barrio </li></ul><ul><li>Upper Manhattan Empowerment Zone </li></ul><ul><li>Art for Change </li></ul><ul><li>East Harlem Business Capital Corporation </li></ul><ul><li>Harlem Arts Alliance </li></ul><ul><li>East Harlem Restaurant & Bar Association </li></ul><ul><li>MediaNoche/PR Dream </li></ul><ul><li>Boys & Girls Harbor School </li></ul><ul><li>Harlem One Stop </li></ul><ul><li>Museum of the City of New York </li></ul><ul><li>Taller Boricua/ Puerto Rican Workshop </li></ul><ul><li>New York Restoration Project </li></ul>

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<ul><li>Cultural Tourism Program </li></ul><ul><li>Goal of driving 10,000 visitors in initial year. </li></ul><ul><li>Incentives for tourists, visitors, and residents. </li></ul><ul><li>Discounts at local restaurants, shops, public arts displays, museums, arts galleries. </li></ul><ul><li>Marketing for arts/cultural organizations, restaurants, shops, public arts displays, museums, arts galleries. </li></ul><ul><li>El Barrio Week. </li></ul>El Barrio Today Arts Cluster (c’tnd.)

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<ul><li>Marketing </li></ul><ul><li>Unifying Logo/Brand </li></ul><ul><li>Pocket Map </li></ul><ul><li>Discount & Coupon Book </li></ul><ul><li>Light Post Banners </li></ul><ul><li>www.elbarriotoday.org </li></ul><ul><li>Social Media (Facebook, Twitter, Flickr) </li></ul>El Barrio Today Arts Cluster (c’tnd.)

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El Barrio Today Arts Cluster (c’tnd.) Mural Project “ Soldaderas ” By Yasmin Hernandez Unveiled July 6, 2011 at Modesto Flores Garden by Art for Change

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<ul><li>Walking Tours </li></ul><ul><li>Hosted by El Museo del Barrio </li></ul><ul><li>Every Saturday from April – November 2011 </li></ul><ul><li>FREE </li></ul>El Barrio Today Arts Cluster (c’tnd.)

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<ul><li>Economic Development </li></ul><ul><li>Diversifying El Barrio retail corridors </li></ul><ul><li>Organizing El Barrio small businesses </li></ul><ul><li>Marketing El Barrio small businesses </li></ul><ul><li>Placemaking ( i.e. creating shared community values ) </li></ul>El Barrio Merchants Alliance (est. April 2011)

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<ul><li>Year One Goals </li></ul><ul><li>Conduct Merchant Survey & Analysis. </li></ul><ul><li>Recruit new members ( 15 committed members to-date ). </li></ul><ul><li>Design Logo/Brand. </li></ul><ul><li>Launch Visit El Barrio.com www.VisitElBarrio.com </li></ul><ul><li>Launch Social Media presence. </li></ul><ul><li>Identify & implement consensus action plan. </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>Merchant Survey & Analysis </li></ul><ul><li>To be submitted to Manhattan Community Board 11, Councilmember Melissa-Mark Viverito, East Harlem Chamber of Commerce, NYC Dept. of Small Business Services, NYPD Precincts 23 & 25. </li></ul><ul><li>Over 59 responses to-date. </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>Recruiting New Members </li></ul><ul><li>Restaurants, Shops, Nightlife, Arts/Cultural Organizations. </li></ul><ul><li>Membership Fee is not required. </li></ul><ul><li>Members will determine the action plan. </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>www.visitelbarrio.com </li></ul><ul><li>Viral videos completed by Barrio Media. </li></ul><ul><li>Features “El Barrio: Shops. Eats. Arts. Nightlife.” Campaign. </li></ul><ul><li>Centerpiece of funding opportunity for merchants alliance. </li></ul><ul><li>Website by Somos Arte. </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>Social Media Presence </li></ul><ul><li>QR Code: Scan to go directly to www.visitelbarrio.com </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>Identifying & Implementing Action Plan </li></ul>El Barrio Merchants Alliance (c’tnd.)

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<ul><li>Special Thanks to: </li></ul><ul><li>Dept. of Small Business Services </li></ul><ul><li>Councilmember Melissa-Mark Viverito </li></ul><ul><li>Upper Manhattan Empowerment Zone </li></ul><ul><li>New York City Economic Development Corp. </li></ul><ul><li>El Museo del Barrio </li></ul><ul><li>Manhattan Community Board 11 </li></ul><ul><li>Hon. Edwardo Penaloza </li></ul><ul><li>Josephine Infante </li></ul>