2. About us. We are MagnetMobile Media Inc. Magnet creates compelling content & experiences for mobile devices. We are innovators - mobile marketing has been our forte since 2001. We are independent - we produce in-house. Brands love our creative thinking. Brands rely on our authorized technology to reach mobile consumers.
6. Why Mobile Marketing? It buildsMarketers use mobile to build info-rich databases. It relatesThe ultimate 1 on 1 marketing communication tool. It connectsIt connects traditional mass media with new media. It measuresFirst truly accurate means to measure audiences. It earnsMobile has a built in payment mechanism. It’s ON!It’s a mass marketing medium we carry with us each day. We mostly have it switched on. Marketers know we will use it at the point of promotion!
7. 2010 Market Metrics. US Mobile Data Consumption Canadian Mobile Data Consumption 25 million SMS customers. 303 million SMS customers. 56.4 billion text messages sent. 2.1 trillion text messages sent. 2.3 billion texts to Short Codes. 102 billion texts to Short Codes. $17 billion in revenue. $160 billion in revenue.
8. We Build Info-Rich Databases. Any Network, Any Device Authorized Networks Data Collection App Store App World Verizon/Alltel Bell Rogers/FidoTELUS MobilityVirgin MobileMTS AllstreamSaskTel Mobility WIND Mobile T-Mobile Sprint AT&T Mobility Ntelos Cincinnati Bell Consumers Join Clubs MOBILE DATABASE XMLHTTPHTTPSSOAP text JOINto 288288 PROFILE DATABASE Full NameAge/ GenderEmailMobile Info/ Mobile activityDevice Make/Model Relationship Settings
9. We Provide the Technology. Opt In Technologies. Key Content Experiences. Measurement/Results. Authorized Delivery Platforms. SMS QR IVR (voice) Mobile AR Facebook Web widgets Online CMS XML/HTML Interfaces SMS Gateway WAP platform App Stores Web Services AR Browsers SMS Programs IVR Tours Mobile Web Mobile Apps Mobile 2 Email Mobile 2 Mail Screen Media Club coupons Club chat/text the screen Club loyalty (collect point) AdverGames Sweepstakes Scratch Cards Alerts (news/sports) Direct Response Ringtones/Music Infotainment/Guides Voting (Battle of the Bands) Scavenger Hunts
10. We Provide the Expertise. Idea Shaping/Problem Solving. Presentation Support. Resource Provision. Client Support. Strategy Fit Concepts Case Studies Demos Storyboarding Creative Briefs Technical Docs Technology Regulatory Content Prizing Legal Testing Partnering Data Access Technical Care Customer Care Editing CMS tools
11. Mobile and TV. Consumers can use SMS to order products by texting in a ‘promoted’ keyword promoted on TV (or online). Text messaging can trigger a wide range of end user experiences. Phones can deliver audio tours, video adverts as well as capture user privacies. Client brands can view real time traffic metrics (sales leads/ad effectiveness/customer location). text BMW to 288288 Get a Call Back Book a Test Drive
12. Mobile and TV. Consumers can post text messages to TV, event screens, billboards and to online pages. Brands have used screen messaging in some creative ways. CMT for instance runs SMS requests. Screen voting, and on screen games. Programs are co=sponsored by brands like Ford & Kraft Foods.
13. SMS | Infotainment. We worked with Trapeze and VW to promote their vehicle range outdoor. Consumers were able to touch screens and interact with IVR audio tours over their phone. Consumers could SMS in to enter a contest to win VW trips to B.C ski resorts.
14. SMS | Contests. Our contest platform has run over 3,000 promotional contests. Contests vary. From instant wins programs to games such as trivia and reverse auctions.
15. SMS | Loyalty Contests. SMS enables us to build loyalty clubs. Brands such as DIAGEO and Nestlé have worked with us to run on pack reward programs. Consumers “text collect” points by sending in “printed PIN codes” we provide the brand. Promotional incentive push customer take up.
16. SMS | Coupons. Many brands work with us to deliver push to store/online coupons and passes. Mobile is the greenest and most convenient medium for brands to deliver coupons. Brands promote simple keywords to allow consumers to text in and get - instant - on phone value. SMS coupons and bar code coupons can be dispatched in real time (depending on POS preferences).
17. SMS | Live Events. From rock concerts to sporting events, SMS is ideal to alert the public and entertain them on the day. Nike for example used SMS to send alerts and reward event goes with after party tickets. Street teams can use mobile programs to entertain crowds with contests and text to screen programs
18. SMS | Efficiency. Outside of our own mobile marketing we employ solutions to assist other companies. Sympatico uses our platform to deliver mobile content and promotions. Colleges and universities rely on our platform for campus security alerts. Wi-Fi providers use our premium billing solutions for online payments. Yellow Pages Group uses our platform to deliver 411 information. Public sector brand use SMS to alert the public on products and public announcements.
28. APPS | Infotainment. Long before iPad’s, we were a pioneer in mobile publishing…. Hotels, airlines and sporting resorts approach us to create mobile guides and presentations. Canada’s leading golf brand, ClubLink, for instance was provided an application. ClubLink golf could be downloaded and gave a detailed guide to all of its 32 resorts. The guide provided scorecards, tips and resort information.
30. APPS | Innovative. Some brands ask us to create concepts that have never been done before. Such as the World’s first DRM free music store for Blackberry® and Puretracks.
31. Experts in Mobile Marketing text STAN to 288288 stan@magnetmobile.com
