Short presentation I did for small business owners wanted to know more about content marketing and social media.

1. And, 4 things you can do about it.

4. Definition: Social media is online

communication in which
individuals shift fluidly and
flexibly between the role of
audience and author. To do
this they use social software
that supports production of
content without the
requirement to know how to
code.
 Leaving footprints

5. 3 Things:

◦ Content
◦ Conversation
◦ Software
But, what’s really important about this, is that

it’s all On-Line

6. The Paradigm Shift – Search Engine

Marketing has changed the game

7. When

was the
last time
you did
this?

8. Or this?


9. This is

how it’s
done
today.

10. The Google Effect – INBOUND

MARKETING

13. Who is it affecting?

Everyone!

14. “On the internet, nobody
knows you are a dog.”
Source, Peter Steiner, The New Yorker

17. Start a blog

Create a Facebook page

Open a Twitter account

Link to at least 3 bookmarking sites


18. Start a blog… it’s the best way to start

creating your company’s critical “content”
and getting your message out.

19. Create a Facebook page… it’s the most used

social media platform today.

20. Open a Twitter account… and you’ll soon

understand how very powerful it can be.

21. Link to a bookmarking site… like Delicious,

Digg, or Netvibes to share and link

22. Strategize your marketing

Take you business on-line

Set up Social Media tools

Creating good content

Start quickly

Save time and money


23. Available for more presentations

Available for consultations

This presentation is available

Let me know your contact information


24. “Do I need to remind you that
I have a huge Internet
following?