RTC's Dii team has created this overview of the various options that are available to patients looking for support in managing their health care. The landscape includes mobile apps, devices, websites, and more.

1. THE FUTURE IS NOW
21st Century Patient Support
Prepared by Sara Weiner, Ruth Lim, and Remy Wainfeld
Digital Integration & Innovation, RTCRM

2. MOBILE APPS
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3. Everyday Health
Creator: Everyday Health, Inc.
How It Works:
- Smart health tips for every day of the year
- Medically reviewed info on 50 top health conditions
- Expert answers from doctors and pharmacists
- “What would mom say” – common-sense, easy-to-use advice for
everyday health issues
- Nutrition advice for 100+ types of snacks; calorie counter
Target Audience:
Everyone, for daily use
Reviews:
“All of the Everyday Health Apps are AWESOME, but the daily tips should
have an option to forward to our email – we can keep them permanently
instead of having to go back through and search the app for it. It’s a breath
of fresh air to have so much support wrapped up in a little app!”
Why It Works:
Provides users with daily healthy advice in easy-to-use interface. Non-
cumbersome information
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4. The Eatery
Creator: Massive Health, Inc.
How It Works:
- Users snap photos of their food and enter them into the app
to keep track of what they have eaten
- Users can rate their food from a scale of fat to fit
- Users can invite friends to rate their food and vice versa
Target Audience:
People who want to lose weight, and/or stay healthy by keeping
track of what they eat
Reviews:
“It’s addicting to see and rate what your friends are eating! It
actually inspires me to make healthier choices and track my
eating habits! Love the gorgeous UI and humorous messages.”
Why It Works:
This app makes use of the power of peer motivation to get users
to stay healthy. Users find it a refreshing change from the usual
calorie-counting apps.
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5. Superfood HD
Creator: Silver Beech Studios
How It Works:
- Introduces superfoods and their nutrients. Aids in preventive
maintenance by encouraging users to consume superfoods
- Recipes show how to prepare super-foods
Target Audiences:
Anyone who wants to start eating healthily, the natural way; people who
want to know more about superfoods and how they can incorporate
them in their daily diet
Reviews:
“This app is a perfect addition to your life if you’re interested in healthy
eating. The content is excellent and very well put together, plus the
beautiful images make this very appealing.
I also love the 3D spinning images! 5 very deserved stars.
Great job!”
Why It Works:
This app makes nutritional information fun by introducing superfoods in
an appealing way through high-quality imagery
and functionality. Users love the easy recipes that can help them to
incorporate superfoods into their diet.
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6. Fooducate
Creator: Fooducate Ltd.
How It Works:
- Users can scan a product barcode and see product highlights (both
good and bad), especially information that manufacturers don’t want
you to notice (calorie count, nutrition facts, etc.)
- Users can share interesting product facts with friends via social
media
Target Audience:
People who are looking to make the healthier choice when buying
groceries
Reviews:
“Best app I’ve downloaded to date. Works like a charm and is definitely
influencing my grocery shopping. Can’t recommend it highly enough.”
“Love to scan products at the store. Also shows weight watcher points!”
Why It Works:
Helps users discover the real nutritional truth behind food, clarifies
misconceptions and false claims, and helps users to start eating
healthily, for real
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7. HCV-Edge
Creator: NetCloud Designs
How It Works:
- Smart health tips for every day of the year
- Monitors treatments
- Maintains treatment schedules
- Offers updates on latest antiviral therapies, detailed
information on response rates, potential side effects, and
duration of antiviral therapies
- Exclusive access to Edge-App forums where users can
discuss Hepatitis C with others in the community
Target Audience:
Hepatitis C patients
Why It Works:
Fits niche need; dedicated to Hepatitis C patients. One-stop
solution to help Hepatitis C patients monitor and maintain
treatments
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8. Med Alert
Creator: Hugo Chacaltana
How It Works:
- Simple, easy-to-use app that allows users to set multiple medication
schedules, even for multiple people
- Users can set frequency and duration of medication, and set different
alarm sounds for the different people/medication in the schedule
Target Audience:
Patients, family/caretaker of patients
Reviews:
“My dad had eye surgery and he has been taking 4 types of eyedrops
with different schedules plus 1 pill. The app controls everything. It’s
VERY easy to configure and took less than 5 mins to do.”
Why It Works:
Colorful and vibrant interface. Customizable alarms differentiate
between drugs.
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9. Relax
Creator: Michael Schneider
How It Works:
- App helps users to relax and rest by teaching relaxation
tactics via a soothing voice and soothing soundtracks
- Users can set the duration of treatment they wish to have,
as well as what they wish to do after the treatment (wake
up, sleep, or take a short nap)
Target Audience:
People who suffer from insomnia, post-traumatic stress
disorder and other stress-induced symptoms
Reviews:
“Love it! I have been using this program for over a year and
there is nothing better to help me sleep or get back to sleep.
No other sleep aids needed!”
Why It Works:
Simple and intuitive (the last thing you want to do before
relaxing is to get stressed out about using an app!). Extremely
effective, though many users were initially skeptical toward the
claim that the app never fails to help people fall asleep. A
quick, fuss-free de-stressing fix useful in the middle or end of
a rough day.
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10. Moody Me
Creator: MedHelp
How It Works:
- App works like a mood diary to help users to keep track of their moods
- Users can take pictures of what makes them happy/sad to help them
better manage their moods
- Users can play a slideshow of their “happy photos” when they are sad
- Users can post questions and get answers about their mood concerns
on MedHelp’s free support communities
Target Audience:
People who suffer from mood swings, mood disorder, bipolar disorder,
depression
Reviews:
“I use this app many times a week. It definitely helps me to see the bigger
picture of my moods, and it helps me to remember things to bring up in
therapy. I really like the gallery you create of images that make you happy.
It’s good to look at when you’re down. And, this app works well for me as a
gratitude journal because I can add notes to each day.”
Why It Works:
Users love it because it is so innovative and yet so simple to use. Users say
the app really helps them at their therapy sessions, keeping track of their
different moods as well as the reasons they are experiencing a certain
mood.
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11. Spectrek
Creator: Spectrek
How It Works:
- This app gets gamers off their couch and moving, by way of
hunting "ghosts" anywhere around the world using their
smartphone’s camera and GPS.
Target Audience:
Gamers, couch potatoes, people who dislike traditional exercise,
children
Review:
“Kids love this game. It’s really a great game for us. Would be
greater if you could make smaller maps and random ghost
spirits.”
Why It Works:
Makes exercising into a game that you play anywhere, with
friends or by yourself.
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12. MEDICAL DEVICES
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13. Fitbit
Creator: Fitbit, Inc.
How It Works:
- Activity tracking: accelerometer and altimeter track steps taken, calories burned, and distance
traveled.
- Sleep tracking: The Fitbit tracker wristband monitors how long you sleep, and how many times and how
long you wake up during the night.
- Check progress on digital display.
- Check your progress and stats, and log workouts and meals in the online interface and/or mobile app.
- Participate in the Fitbit.com social network to share info with friends, set goals and seek/give advice.
Target Audience:
Anyone
Reviews:
“It didn't drastically change the way I looked at my own fitness, but I can see how it could for
someone trying to lose weight and get a little motivation. Less sexy, low-tech pedometers can be
had for much less, but getting one that keeps track of all that data and makes it available from any
computer with an Internet connection is a really nice feature, and well worth the extra cash.”
Why It Works:
Small and easily hidden under pieces of clothing. Digital display. The social network provides users with a
platform to share their performance with friends and family, creating a feedback loop.
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14. UP
Creator: Jawbone
How It Works:
- Tracks your activity: The UP wristband and iPhone app track your steps, distance, calories burned,
pace, intensity level, active versus inactive levels and GPS routes (you can even program the
wristband to vibrate and “remind” you to move when you have been inactive for too long).
- Tracks your sleep patterns: automatically tracks your hours slept, deep versus light sleep, awake time
and overall sleep quality.
- Tracks your meals: Use the iPhone app to snap pictures of food and respond to prompts about how
the food makes you feel.
- Social network: join a challenge and compete with friends (reach a certain activity goal and unlock
points to win real prizes).
Target Audience:
People who want/need to constantly monitor their health; people who want to keep tabs on their diet and
exercise.
Reviews:
“The band is not too intrusive, has made me accountable to my own body, and I do think more
about how much I move and sleep. Seeing the day-to-day data is a step in the right direction for
tracking goals, challenging ourselves to do better.”
Why It Works:
Highly interactive – allows users to use social media to join a challenge and compete with friends,
creating feedback loop. Comfortable to wear.
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15. BodyMedia FIT Core and Link armbands
Creator: BodyMedia, Inc.
How It Works:
- The armband contains an accelerometer that measures motion.
- The accelerometer counts steps by measuring distinct patterns.
- When you sweat, your skin becomes more electrically conductive. This measurement helps the device
understand how active you are.
- There’s an electronic thermometer inside your armband that monitors how hot you are.
- When you move, your muscles produce heat. Your armband measures the heat that’s flowing from your body
into the environment.
- Users can upload information from their armband to their computer, where they can view how many calories
they have burned and track calories consumed. Depending on the version they own, users can view this
information directly on the wristband display, and or on apps on their iPhone or Android devices.
- Monthly subscription required.
Target Audience:
People who want/need to monitor their exercise regime, people who want to stay healthy/lose weight via exercise.
Reviews:
“The BodyMedia FIT armband is an amazing weight-loss tool. It is an armband that gives you highly accurate
information on the number of calories you burn throughout the day, and it also tracks the quality of your sleep —
which is an important factor in weight loss — and nutrition and workout data. I love the easy-to-use food log that
this device offers.”
Why It Works:
Uses more accurate means of measuring calories burned than other devices. Integrates with full suite of support.
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16. MOTO ACTV
Creator: Motorola
How It Works:
- Worn with a wristband, arm band, or belt clip, or mounted on a bike.
- Tracks speed, distance and calories burned from running, walking and cycling.
- Also a music player that learns what songs motivate you based on physical activity.
- Workout data is automatically stored online; online interface and/or mobile app allows users to plan
workouts, create long-term goals, and analyze performance.
- Users can also answer phone calls and read text messages on the device through Bluetooth-enabled
technology.
Target Audience:
Young, busy professionals
Reviews:
“This device was a pleasant surprise to me. I’m by no means a healthy person, definitely someone who
could benefit from a regular run outside in the summer or inside the mall in the winter, and what do you
know, this device has me wanting to do it. In that I’ve not been a regular exerciser for at least the past
few years now, the motivation I feel to get busy is a testament to how well the device does its job.”
Why It Works:
Packs everything into one small package. More than an activity tracker, it is also a phone and a music
player. Perfect for busy young professionals and people who want to just use one device. The device is
smart. It takes advantage of the motivational power of music to encourage more activity.
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17. WEBSITES
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18. World Hep Alliance – Wall of Stories
Creator: World Hepatitis Alliance
How It Works:
- Getting Hepatitis B & C patients to write about their fight against Hepatitis B & C. Their stories are
then uploaded on the organization’s website, in the Wall of Stories section.
- Users can select the country they are from to read the testimonials of people from that same country.
Target Audience:
Hepatitis B & C patients
Why It Works:
This website differentiates itself from other support forums by putting a face on the disease.
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19. StickK.com
Creator: Yale University Economists
How It Works:
- Encourages people to meet their goals (lose weight,
quit smoking, get healthy, etc.) by setting up monetary
stakes through “commitment contracts” to achieve
them.
- Prompts users to invite friends to referee and support
them through the process of achieving their goals.
Target Audience:
People who need extra motivation to get to their goals.
Reviews:
“StickK actually works. I’m doing it! Getting regular
exercise, that is. It’s a shame I had to ‘put a contract out’
on myself, but what can I say, exercise has never been
my favourite thing to do. I’ve been a procrastinator, but
not anymore!”
Why It Works:
Addresses the problem of not being motivated enough to
achieve your health goals head on by getting users to
place a bet on themselves. Although initially unwilling,
users swear by its effectiveness. Users have the option of
allocating their money to charity, further promoting
incentive.
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20. PatientsLikeMe.com
Creator: Patients Like Me
How It Works:
- A one-stop website where users can share on
forums, find out about new treatments, as well as
chart the progress of their treatment and their
medical condition.
Target Audience:
Patients suffering from over 500 conditions
Reviews:
“I’ve long been a fan of patientslikeme.com. I think they
fill an incredible need. Only time will tell how much
‘ordinary’ patients (not with a chronic disease) will share
online, but kudos to patientslikeme.com for making their
services widely available.”
Why It Works:
More than a forum; combines a supportive community
with a credible medical information. In addition to
emotional support, users can track and learn about the
experiences of people who suffer from the same
diseases, helping them make wise treatment choices.
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21. SuperBetter.com
Creator: Social Chocolate
How It Works:
- A private online game that teams users up with friends and family to embark on an adventure toward
health and wellness. The game helps users recover from real illnesses/injuries or achieve health goals
by increasing personal resilience—optimism and motivation in the face of challenges.
Target Audience:
People suffering from physical illness
Why It Works:
Taps into the power of positive psychology. The game builds the user’s resilience, positive emotionality,
and perception of social connectivity, all of which have been demonstrated to translate into better
physical well-being.
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22. LEARNINGS FROM
DEVELOPING NATIONS
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23. 5 ORGANIZATIONS THAT ARE
USING MOBILE TO CHANGE
HEALTHCARE IN AFRICA
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24. 1. Praekelt Foundation
• The Praekelt Foundation has a variety of products designed to promote mobile
penetration and universal health in Africa.
• They launched TxtAlert, a mobile tool that sends unique, automated SMS reminders
to patients on chronic-illness medication. The SMS reminders are used to reminds
patients to take their medication or perform other necessary tasks.
• A special tool called “Please Call Me” allows patients to call their doctors even if they
don’t have any airtime available by pinging their doctor, who then calls back.
• Young Africa Live is a digital forum where African youths can share stories and get
information about HIV and AIDS. It also has helpful numbers and contact details for
HIV- and AIDS-related organizations. The goal is to de-stigmatize the diseases while
also providing clear facts and support groups for African youths. The portal also
features live chats with doctors and relationship experts.
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25. 2. Health eVillages
• Health eVillages was launched to arm doctors in under-served regions with
inexpensive phones and high-powered diagnosis tools.
• The program will deliver to those doctors and healthcare workers new and refurbished
mobile devices preloaded with clinical decision support reference tools like drug
guides, medical alerts, journal summaries and references pulled from Skyscape, a
medical reference app company.
• Health eVillages has already run pilot programs in Haiti, Kenya, Uganda and the
Greater Gulf Coast. It will be rolling out in earnest in fall 2011. It estimates that there
are more than 1 billion people worldwide living in under-served areas and nearly one-
third of countries are low on skilled healthcare workers. The phones will not only reach
new areas but hopefully improve the quality of care offered.
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26. 3. mHealth Alliance
• The mHealth Alliance draws together
some of the largest companies and
organizations to further health care in
developing countries.
• Some of the alliance’s projects include:
- SMS-based drug-counterfeit
checker developed by HP
- Communications systems that connect
patients to their doctors
- SMS alerts on the spread of local
diseases,
- SIMpill, a senso-equipped pill bottle
that uses phone technology to remind
people on medication to take their pills
on time, warn them if they are about to
take too much, and alert doctors if
patients are not taking their meds.
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27. 4. Medic Mobile
• Medic Mobile is all about patient-to-doctor care. The SMS-based platform allows
patients to get home-based care even if they can’t be physically visited by a
caregiver.
• The organization launched a pilot program in Malawi which, in six months, saved the
clinical staff an estimated 1,200 hours follow-up time and more than $3,000 in fuel and
transportation costs. In addition, more than 100 patients received treatment for TB
after their symptoms were noticed by the community and reported by text message.
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28. 5. Text to Change
• Text to Change, a Dutch non-profit organization, runs a series of four-week education
programs that use SMS messaging.
• Each program starts with an announcement SMS message that encourages mobile
phone users to participate in a free-of-charge questionnaire. Mobile phone users are
told that they would win prizes as an incentive.
• Participants are then sent multiple-choice quiz questions in the form of SMS
messages. If participants answer a question correctly, they will receive additional
information about the topic. If their answer is wrong, they will receive the correct
answer with an explanation.
• During the program, Text to Change encourages people to visit partner HIV test
centers and clinics.
• Text to Change ran a pilot in Mbarara, Uganda, to test this initiative in February 2008.
From February 14, 2008, until April 8, 2008, there were 15,000 Celtel (now ZAIN)
mobile phone users targeted in the Greater Mbarara region. During this time 2,610
(17.4%) people responded to one or more SMS question.
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29. Dii: Digital Integration & Innovation
The RTCRM Digital Integration and Innovation team is
tasked with keeping track and making sense of the
ever-changing digital world. It’s our job to understand the nuances of how and why
different types of people use technology and what that tells us about them.
More importantly, it’s our job to help our clients apply this knowledge to better
communicate with their customers. We help clients translate business goals into
marketing campaigns that build relationships with customers. In the 21st century,
understanding how and why someone uses technology is as important as
understanding where they live, what gender they are, and how old they are. That’s
where we come in. From ensuring that technological behavior is considered in the
research phase, to tactical plans that align digital, print and broadcast tactics, we
work with clients and internal partners to make sure it all works.
Follow us on our blog: http://rtctreffpunkt.blogspot.com
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