This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.

1. Live Website Analysis:
Critique Your Website | Randall Wong, M.D.
AAO: Chicago | 2014 | KiwiSplash.com
Tuesday, 10/21 | 12:45 - 1:45 PM

2. Financial Disclosure
 I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner

3. What Makes a Great
Website?
Theme/Design
Navigation
SEO
On-Page
Off-Page SEO

4. 3 Types of Websites
 “Resource” – known to only existing patients
 Marketing – has high Google Rankings
 Engaging – engages readers and converts to patients
A great website varies in its ability to market and grow
your practice.

5. Design and Theme
Reflects your personal preferences
3 colors
Aesthetically Pleasing?
Mobile Responsive? **
Theme and design have no value in creating a great
marketing website.

6. Navigation
The ease at which your visitor can find the information
desired.
“3-Click Rule”
Customized Menus

7. Requisite Content
3 Most important pages
 Home
 About
 Contact

8. Navigation
Search Bar
Footer Information
NAB
Credits

9. Legal
Privacy Policy
Terms of Use

10. Top Ten SEO Components
These are our “Top 10” that every website should have.
http://kiwisplash.com/10-easy-seo-tips-to-optimize-your-
website-seo-web-ranking/
Does your website pass?

11. Download Speed
 “Flash”
 Download speed is critical to rankings

12. Local Search
NAP
Geo-Locations
Google +
Facebook

13. Website Analysis
We just defined a variety of elements which can help you
define a “Great Website.”
Aesthetics are overrated. You now have concrete changes
which can transform your website into the most powerful
marketing tool possible.
Your website must be mobile responsive and rank well
with Google. You’ve now taken a huge first step!

14. Thank You!
Randall Wong, M.D.
KiwiSplash.com
MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com