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According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data. Game-based marketing ticks all these boxes. As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse. Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience. The additional win for marketeers in using playful and game-based techniques is data. And lots of it. This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can. Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research. This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...
Ray Poynter
Presented by Allen Porter and Malgorzata Mleczko as part of the NewMR 'Collecting Better Data' webinar event. Access the recording of this presentation via NewMR.org/Play-Again Presentation Description To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation, we focus on the multi-mode aspect. Listen to this session to get insights in adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization. Why think outside of the mode? A multi-mode strategy enables researchers to meet their target demographics and control data collection operations to minimize costs and/or project schedules. The mix of technology allows phone interviewing to be added at any point in the study without compromising the performance of either collection mode. Field operations have access to the right tool for each job at any time. Researchers gain the flexibility to design data collection strategies that suit each job rather than suit the technologies at hand. There are five main quantitative methods used today: in-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient. We will focus on how the right combination of these methods can significantly impact the accuracy of your result. We will touch upon aspects like: Enhancing the customer experience Improving your Return On Investment Increasing the reach of your audience Enriching your data with in-depth insights Looking for questionnaire- and mode-specific ambiguities Improving Customer Service Researchers have tried abandoning or reducing phone-based data collection because spanning technologies and managing the mix of technologies and organizations has been proven difficult to manage. However, technology barriers are coming down and researchers should consider the strategic value of phone research to reach seniors, minorities and other vital segments. Without the phone in the mix (CATI or IVR), specific demographics have suffered under-representation. Data collection strategies that embrace a multi-mode approach can enable researchers to break out of any boxes, silos or myopic policies and allow them to field research any way they want.
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode Approach
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode Approach
Ray Poynter
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
7 dee finding the right methodologies marshall sponder - 9-12-12 - submitted
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Research & Insights – State of the Nation Review
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Open analytics talk -Developments and Challenges in Social Media Measurement
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Recommandé
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data. Game-based marketing ticks all these boxes. As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse. Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience. The additional win for marketeers in using playful and game-based techniques is data. And lots of it. This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can. Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research. This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...
Ray Poynter
Presented by Allen Porter and Malgorzata Mleczko as part of the NewMR 'Collecting Better Data' webinar event. Access the recording of this presentation via NewMR.org/Play-Again Presentation Description To collect better data. What does it mean? Everybody has an opinion. We do too. In this presentation, we focus on the multi-mode aspect. Listen to this session to get insights in adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization. Why think outside of the mode? A multi-mode strategy enables researchers to meet their target demographics and control data collection operations to minimize costs and/or project schedules. The mix of technology allows phone interviewing to be added at any point in the study without compromising the performance of either collection mode. Field operations have access to the right tool for each job at any time. Researchers gain the flexibility to design data collection strategies that suit each job rather than suit the technologies at hand. There are five main quantitative methods used today: in-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient. We will focus on how the right combination of these methods can significantly impact the accuracy of your result. We will touch upon aspects like: Enhancing the customer experience Improving your Return On Investment Increasing the reach of your audience Enriching your data with in-depth insights Looking for questionnaire- and mode-specific ambiguities Improving Customer Service Researchers have tried abandoning or reducing phone-based data collection because spanning technologies and managing the mix of technologies and organizations has been proven difficult to manage. However, technology barriers are coming down and researchers should consider the strategic value of phone research to reach seniors, minorities and other vital segments. Without the phone in the mix (CATI or IVR), specific demographics have suffered under-representation. Data collection strategies that embrace a multi-mode approach can enable researchers to break out of any boxes, silos or myopic policies and allow them to field research any way they want.
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode Approach
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode Approach
Ray Poynter
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
7 dee finding the right methodologies marshall sponder - 9-12-12 - submitted
7 dee finding the right methodologies marshall sponder - 9-12-12 - submitted
Marshall Sponder
Getting to social roi
Getting to social roi
Critical Mass
Presented by Ray Poynter of Potentiate, and NewMR. We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options. Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Research & Insights – State of the Nation Review
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spindocbp
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Open analytics talk -Developments and Challenges in Social Media Measurement
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Presented by Ray Poynter, Potentiate and NewMR 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms. Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
The Implications of Democratising Insights for Research
The Implications of Democratising Insights for Research
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Conference presentation covering Online Physician Education, Center for Business Intelligence, March 2004
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Social media: A Stakeholder View
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customer experience evaluation and modeling - opiniac
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The key to optimizing revenue is to keep sales, marketing and customer success teams aligned to customer journeys. And yet, journeys are not static. Keeping all teams aligned to revenue cycles means staying on top of constantly shifting customer expectations and behaviors. And CX expectations begin well before - and continue long after - the point of purchase! In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot and use key customer micro-moments to keep your Revenue Ops model always at peak performance. And how to use journey maps to optimize your go-to-market model for truly differentiated customer experiences that result in faster revenue cycles.
OpsStars 2019 - Using Customer Journeys to Supercharge your Revenue Engine R...
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Measurement and Evaluation of a Social Media Campaign. Week 11 for PRL 408 at Utica College. Spring 2014.
Measurement and Evaluation of a Social Media Campaign
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A copy of the wonderful Maz Nadjm's Social Media Crash Course from Truffle Talent's Digital Event on 1st October 2015
Maz @ SoAmpli social media crash course
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According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
A Strategic Approach to Social Media Intelligence
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International Federation for Information Technologies in Travel and Tourism (IFITT)
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What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
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Institutul de Marketing
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Contenu connexe
Tendances
Presented by Ray Poynter, Potentiate and NewMR 50% of insight projects are conducted internally by clients. Research is being democratised, a shift enabled by the explosion in the number of platforms. Ray highlights the implications of more research being conducted by people who may have less research knowledge, but who have a greater topic understanding (and with the ability to implement results).
The Implications of Democratising Insights for Research
The Implications of Democratising Insights for Research
Ray Poynter
Conference presentation covering Online Physician Education, Center for Business Intelligence, March 2004
Online Physician Education, Center for Business Intelligence March 2004
Online Physician Education, Center for Business Intelligence March 2004
Merkle, A Performance Marketing Agency
Sample Presentation Final
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DavidGraunke
RAPPAPORT: Listening to Social Media Rationale and Relevant Cases for UNICEF
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A comprehensive presentation that emphasizes the importance of stakeholder view in social media. It includes examples of Dell, Starbucks, Suzlon Energy etc.
Social media: A Stakeholder View
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Anandan Pillai
Voice of Customer (VOC) Intern Report
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Jessica Sijia Bao
How to plan, implement, and develop customer experience evaluation project. Research methods. Opiniac.com platform key information. Main advantages of implementing CX solution.
customer experience evaluation and modeling - opiniac
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Zbigniew Nowicki
The Client is one of the world’s largest golf entertainment companies with assets in 11 cities across US and UK. As an initiative to improve their brand presence and perception, The Client is interested in (a) understanding the reach of its social media promotion activities and (b) innovative methods to identify & manage consumer sentiments as soon as a negative event has been triggered.
Assessing customer pain points from social media feedbacks
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BRIDGEi2i Analytics Solutions
Social Media in B2B
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pilarojeda
Integrated Marketing Analytics & Data-Driven Intelligence: Module 4
Integrated Marketing Analytics & Data-Driven Intelligence: Module 4
Vivastream
Dissertation proposal
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meganb91
The key to optimizing revenue is to keep sales, marketing and customer success teams aligned to customer journeys. And yet, journeys are not static. Keeping all teams aligned to revenue cycles means staying on top of constantly shifting customer expectations and behaviors. And CX expectations begin well before - and continue long after - the point of purchase! In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot and use key customer micro-moments to keep your Revenue Ops model always at peak performance. And how to use journey maps to optimize your go-to-market model for truly differentiated customer experiences that result in faster revenue cycles.
OpsStars 2019 - Using Customer Journeys to Supercharge your Revenue Engine R...
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Christine Crandell
Measurement and Evaluation of a Social Media Campaign. Week 11 for PRL 408 at Utica College. Spring 2014.
Measurement and Evaluation of a Social Media Campaign
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Thomas Armitage
ENTER2017 eTourism Conference presentation
Exploring daily deals as a distribution channel and a potential driver of hot...
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International Federation for Information Technologies in Travel and Tourism (IFITT)
A copy of the wonderful Maz Nadjm's Social Media Crash Course from Truffle Talent's Digital Event on 1st October 2015
Maz @ SoAmpli social media crash course
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Mishel Cordes
According to a CMO study by Forrester, 89% of social data has influenced their decisions. Having a strategic approach to social media intelligence increases marketers ability to solve problems in the digital age. Casey Knox, Communications Director for AREA203 Digital, has been studying best practices of social media intelligence for the past two years.
A Strategic Approach to Social Media Intelligence
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ENTER2017 eTourism Conference presentation
Which is More Important in Online Review Usefulness, Heuristic or Systematic ...
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International Federation for Information Technologies in Travel and Tourism (IFITT)
Internet marketing its trends and effect
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Vivek Kumar Anand
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Marketing research tools for customer experience
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Institutul de Marketing
How CRM systems are leveraging social software to enhance customer engagement
Social crm
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Kuliza Technologies
Tendances
(20)
The Implications of Democratising Insights for Research
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Online Physician Education, Center for Business Intelligence March 2004
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Sample Presentation Final
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RAPPAPORT: Listening to Social Media Rationale and Relevant Cases for UNICEF
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Social media: A Stakeholder View
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Voice of Customer (VOC) Intern Report
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customer experience evaluation and modeling - opiniac
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Assessing customer pain points from social media feedbacks
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Social Media in B2B
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Integrated Marketing Analytics & Data-Driven Intelligence: Module 4
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Dissertation proposal
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OpsStars 2019 - Using Customer Journeys to Supercharge your Revenue Engine R...
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Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media Campaign
Exploring daily deals as a distribution channel and a potential driver of hot...
Exploring daily deals as a distribution channel and a potential driver of hot...
Maz @ SoAmpli social media crash course
Maz @ SoAmpli social media crash course
A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence
Which is More Important in Online Review Usefulness, Heuristic or Systematic ...
Which is More Important in Online Review Usefulness, Heuristic or Systematic ...
Internet marketing its trends and effect
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Marketing research tools for customer experience
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Social crm
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Similaire à Handout presentatie nationale vakdag dialogue and digital marketing (net marketing usability experts)
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Small business marketing system expained
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Week2 chapters1 3
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Talk on customer research given at IA Summit 05
The twin goals of customer research: inspire designers, persuade stakeholders
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Rashmi Sinha
In general, Analytics help you leverage investments that you have done already in your IT investments, on ERP, on CRM systems, on sales force automation systems, and on all the data collection that you put in place. Unfortunately, reality isn’t that straightforward. It’s still a struggle for most companies to drive valuable insight into the data they have.
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Check out these slides
Telling the Full Story: Adding Qualitative Data To Executive Dashboards
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UserZoom
Driving sales 10 14-09
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Social Media Marketing
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Driving Sales Exec Summit - Using Social to Drive Business
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Aaron Strout
Managing the perception of value is a key strategic initiative that solidifies the business case for further investment in an organization’s service desk. However, metrics are the key to achieving this difficult and challenging proposition. Taking a segmented approach to metrics can bring speed and relevancy to reports and dashboards by empowering the user’s data literacy and the organization’s overall strategic goals. This session will explain how correctly managing metrics for maturity can go hand-in-hand with innovation and value. Status quo BI initiatives will no longer be good enough for IT to maintain its value proposition. The IT organization should manage the user’s perception of value with business intelligence and metrics.
Metrics to Maturity, Intelligence for Innovation: Your Value Proposition
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Cherwell Software
Week 3 Turban Chapter 3 Tuten Chapter 1 Supporting Theories and Concepts for Social Commerce Learning Objectives Describe the factors that influence online consumer behavior. Understand the decision-making process of consumer online shopping & other related theories. Explain how consumer behavior can be analyzed for creating personalized services. Describe online word of mouth and its benefits. Define online engagement and describe its influence on social trust. Describe social psychology theories relevant to social commerce, social network analysis, the social graph & social capital. Opening Case: Netflix Increases Sales Using Movie Recommendations by Customers The Problem Customers often have difficulty deciding what they want to watch so they choose the most recent and popular titles The Solution Using the “recommendation algorithm” compares an individual’s preferences with people that have similar tastes by using the collaborative filtering software Opening Case: Netflix Increases Sales Using Movie Recommendations by Customers The Result Effective recommendations – 60% follow 75% watch based on recommendation Customer satisfaction – 90% Finance – growth in membership Ratings – 3.5 billions ratings Lessons Learned from the Case This case illustrates the use of collaborative filtering to influence customers Netflix’s recommendation algorithms (AI) are designed to increase customer satisfaction and loyalty Netflix gained a substantial advantage over its competitors Learning Objectives Describe the factors that influence online consumer behavior. Cultural culture sub-culture social class Social groups social network family and household roles and status Personal age life-cycle occupation economic situation life-style personality self-concept Psychological motivation perception learning beliefs and attitude Need recognition Info search Evaluation of alternative Post-purchase Behaviour Purchase Figure 3.1 EC Consumer Behavior Model Learning Objectives Describe the factors that influence online consumer behavior. Understand the decision-making process of consumer online shopping & other related theories. The Consumer Purchasing-Decision Process The AIDAS Model A—Attention (awareness) I—Interest D—Desire A—Action S - Satisfaction Five steps of Purchase Decision Making Process: Need identification: notification. Information Search: Product brokering (e.g. electronic catalog) or merchant brokering (google). Evaluation of alternatives: comparison, samples, etc. Purchase and delivery: ordering, payment, delivery. After-purchase evaluation: customer support, installation, returns, etc. <More on week 7 Social Shopping> Consumer Purchasing-Decision Process Impact of Internet Media on Purchase Decision Process Inform. search Inform. search Social Media Social Media Social Media e.g SCRM, Ratings, Chatbot Social Media e.g. Blogs, Influencers, Artificial Intelligence AI Marketing objectives ...
Week 3Turban Chapter 3Tuten Chapter 1Supporting Theories a
Week 3Turban Chapter 3Tuten Chapter 1Supporting Theories a
nicolleszkyj
C M I Research Webinar 1 2
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Alitt
Building Your Online Strategy Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Session 3 Yean Cheong
Session 3 Yean Cheong
Innovation Centre
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Social Listening and Intelligence is Predictive! Now What?
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Hot topics in mktng
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Similaire à Handout presentatie nationale vakdag dialogue and digital marketing (net marketing usability experts)
(20)
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Week2 chapters1 3
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The twin goals of customer research: inspire designers, persuade stakeholders
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Driving sales 10 14-09
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Driving Sales Exec Summit - Using Social to Drive Business
Metrics to Maturity, Intelligence for Innovation: Your Value Proposition
Metrics to Maturity, Intelligence for Innovation: Your Value Proposition
Week 3Turban Chapter 3Tuten Chapter 1Supporting Theories a
Week 3Turban Chapter 3Tuten Chapter 1Supporting Theories a
C M I Research Webinar 1 2
C M I Research Webinar 1 2
Session 3 Yean Cheong
Session 3 Yean Cheong
Social Listening and Intelligence is Predictive! Now What?
Social Listening and Intelligence is Predictive! Now What?
Hot topics in mktng
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Handout presentatie nationale vakdag dialogue and digital marketing (net marketing usability experts)
1.
NetMarketing Online Marketing
vanuit psychologische invalshoek Conversie, Usability, Persuasion, Emotion, Trust. Oktober 2010 Ronald Verschueren NetMarketing Usability Experts
2.
3.
4.
5.
Enkele voorbeelden
6.
Significant meer siteresultaat,
hoe doe je dat?
7.
8.
9.
10.
11.
12.
13.
… en in
de nabij toekomst…
14.
15.
Case: NTI Improvement
form page: 34,5% increase in conversion
16.
17.
18.
Case: Essent Energy
> 400% increase in conversion rate (still counting)
19.
20.
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23.
24.
25.
26.
27.
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Persuasion Score Card
walk through expert review basis Typical: more product and price oriented . Ondersteunen primaire taak 62% Dialoog ondersteuning 33% Credibility 63% Social support 34% Strategy en toepassing 62%
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Tunneling
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What kind of
energy user am I? 1 Consitency
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What kind of
energy user am I? 4
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Applying social proof
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Social proof 1
Show how other people act and save money. People like you.
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@ronaldvschueren
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