1. By,
Neerav Patel
Raj Kumar
Gunjan Shah

2. context
 What is digital marketing?
 How it works?
 Why digital marketing?

3. What is digital marketing?
Digital marketing involves the promotion of
products and service using digital distribution
channels that reach consumer in a timely, relevant,
personal and cost-effective manner

4. Channels
• TV
• Digital Billboards
• Mobile
• Tablet
• Laptop

5. Types of Advertisement
• TV
• Radio
• Display advertising
• Interstitial
• Search engine marketing (SEM)
• Social media marketing

6. • Mobile advertising
• Email advertising
• Online classified advertising
• Adware
• Affiliate marketing
• Content Marketing
Cont…

7. Audience
Search engine
Key Words
Search engine
optimization
Sponsored
search
Clicks on link
or Ad
Website of an
advertiser
Visits
Customer
Move on
Website
Web banner
ad
Pop-ups Floating Ad Expanding Ad
News Feed Ads
Social media
How it Works

8. Why Digital marketing