1. Rabih Masoud
UAE-Dubai
Mobil: +971-52 884 9995
E-Mail: rabih_masoud@hotmail.com
O B J E C T I V E S
To further advance my career in a company that will offer me the creativity freedom to
express myself and the depth to thrive in a pure team work oriented environment.
A Disciplined and goal oriented professional with more than 15 years of cross-
functional experience in managing operations with key focus on sales & marketing of
products and services across many sectors.
Skills in achieving sales targets, building dynamic sales teams, identifying high-
yielding services and products during the career span.
Experienced in charting out sales strategies and contributing towards enhancing
business volumes & growth and achieving revenue and profitability norms above
expectations. Proficiency in conducting presentations & live demonstrations in order
to improve the product awareness in markets by brand building and market
development efforts. Experienced in consistently raising product acceptance &
profitability.
An effective communicator with excellent interpersonal, customer relationship
management and team management abilities.
E D U C A T I O N
A m e ric an U n ivers ity ( KSA. D ah ran)
June 1999
Business Management major in Marketing (Diploma)
E X P E R I E N C E
 Regional Brand & Marketing Manager ACASIA Holding , Dubai, UAE

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Aug 2012 – Present - UAE / Dubai
 Forecasting and budgeting.
 Finding new potential customers in MEA.
 Sales training of all items.
 Traveling for representing our company in seminars and exhibitions in the Middle East
and Africa regions.
 Follow up and propose marketing activities to reach the target.
 Product evaluation and performance.
 Marketing intelligence on Competitors (specification and prices).
 In charge of recruitments of dept members & Evaluation of employees.
 Device reports and follow up on all dept activities.
 Preparing rebate programs and outgoing sales offers.
 Verify costing and supervise budgets.
 Technical training for CSD dept & Supervise installation of products when need be.
 Maintain knowledge of all new CSD products.
 Collecting marketing data such as Import duty, VAT, delivery & clearance charge, whole
sale and
end user price list, for most of our distributors in territory. (Establishing costumer data
base)
 Collecting the stock report in monthly bases from distributors.
 Coordinating the distributor orders in monthly bases & Working closely with distributors
to open new
sales channel.
 Aggressively pursued new business opportunities and worked closely with existing clients
thereby increasing the revenue per client. Worked in tandem with Pre-Sales Engineers,
Sales Management, and Inside Sales Representatives to ensure objectives were
consistently met.
 Built strong relationships with existing and new Value Added Reseller partners to help
identify and close business.
 Utilized consultative, solution-based selling techniques to identify opportunities for
company portfolio including high-performance solutions.
 Build in-depth knowledge of key client’s business and challenges
 Drive our strategic engagement agenda by positioning and selling strategic consulting
offerings in key accounts
 Drive new and repeat Professional Services business

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 Professional scoping of consulting engagements
 Develop senior relationships in key accounts
 Support the regional business in making or exceeding technology sales target
 Maintain and enable new partners in expanding opportunity reach across MEA
 Regional Sales Manager HI-Ti Digital (JAFZA) Dubai, UAE
2004-Jun 2011 - UAE / Dubai
 Manage day to day activities of Dept.
 Forecasting and budgeting.
 Follow up on orders and shipments for MEA regions.
 Finding new potential customers in MEA.
 Sales training of all items.
 Traveling for representing our company in seminars and exhibitions in the Middle East
and Africa regions.
 Follow up and propose marketing activities to reach the target.
 Product evaluation and performance.
 Marketing intelligence on Competitors (specification and prices).
 In charge of recruitments of dept members & Evaluation of employees.
 Device reports and follow up on all dept activities.
 Preparing rebate programs and outgoing sales offers.
 Verify costing and supervise budgets.
 Technical training for CSD dept & Supervise installation of products when need be.
 Maintain knowledge of all new CSD products.
 Collecting marketing data such as Import duty, VAT, delivery & clearance charge, whole sale
and end user price list, for most of our distributors in my territory. (Establishing costumer data
base)
 Collecting the stock report in monthly bases from our distributors.
 Coordinating the distributor orders in monthly bases & Working closely with
distributors to open new sales channel. .
 Making Price scheme for each country.
 Identify customer needs and develop solutions to support the Account Manager in
winning the business.
Achieve budgeted solutions targets for specified Professional workflow solutions.
 Continually improve personal technical and business understanding in order to

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support all new solutions business areas Scope technical requirements of the client.
 Coordinate the technical requirements with the business process requirements.
 Manage effectively the handover of the customer’s project to the Services and Support
business.
Define and complete consultancy tasks required to achieve the solution
implementation
Use project management disciplines to fulfill the completed project and coordinate
users, systems engineers and 3rd party suppliers.
 Liaise with customer and customer business owners and report back to relevant
account manager on customer issues
 Provide specialist knowledge for the benefit of the client business head
 Analyze business processes within the targeted business application area
 Create and write reports to support the solutions proposal; Provide relevant post-
sales support to ensure complete solution implementation
 Look for opportunities to develop other areas of the clients business and liaise with
the account manager accordingly
 Drive business development opportunities in Key Accounts; Motivate and collaborate
with field sales teams in developing new business
 Establishing and maintaining client relationships both face-to-face and on the
telephone
Manage new business development with strategic accounts team for key AV Integrator
Serve as dotted line manager for local Canon Account Managers
 Plan and execute technical and sales training seminars with Canon product specialist
Collaborate with Canon marketing team to develop proactive Canon incentive
programs
 Sales Manager | CREATION - Advertising & Marketing
Jun 2003 - Jan 2004 / Syria-Damascus
In charge of sales team for Entertainment & organizing campaign for local sponsors,
Newspaper and radio marketing advertising agents.
 Manage day to day activities of Dept.
 Follow up and propose marketing activities to reach the target.

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 Follow up on all outgoing offers.
 Verify costing and supervise budgets.
 Executive Manager / RED WAVES TELECOM
Mar 2000 - Jan 2003 / Saudi Arabia – Al-Khobar
In Charge of retail and whole sales operation with the installations
Projects of the telephone System products like (Norstar, Panasonic, Nitsuko)
Supervising of the Technical Department for the large system capacity Software and
programming.
 Manage day to day activities of Dept.
 Follow up on orders and projects with governments.
 Follow up and propose marketing activities to reach the target.
 In charge of recruitments of dept members.
 Evaluation of employees.
 Preparing rebate programs and outgoing sales offers.
 Verify costing and supervise budgets.
 Supervise installation of large systems projects (governments Projects).
 Sales Supervisor / NESCO SALES & SERVICE CENTER
Dec.96 - Jan.99 / Saudi Arabia – Al-Khobar
In Charge of the overall sales operation of the NITSUKO products
For company’s branch in the Eastern region of Saudi Arabia.
Assisted inventory management and control.
In charge of the showroom’s sales operation.
 Manage the showroom day to day activities.
 Follow up on orders for local dealers.

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 Preparing quotations and sales offers.
 Sales Representative / MELODY SHOP RECORDING CENTER
Feb. 94 -Nov.96 / Syria -
Market planning, promotions and advertisements
Of local produced Music instruments and recording
Produced, arranged music productions for local entertainment
S K I L L S
 Fluent in both English and Arabic.
 Being in contact with various people at work developed a level of communication skill
that I lacked beforehand.
 Computer skills – Familiar with almost all the frequently used software such as Excel,
Outlook and so on. Using those software in creating presentations and writing reports for
my clients.
 Communication skills – Dealing with clients in training sessions, pitches and negotiating
offers at Hi-Ti added something new to my communications skills and methods.
 A quick learner with the ability to adapt to new technology. Able to work under
pressure and thus meeting the deadlines.
 Driving License: UAE DL , Saudi DL , and Syrian DL.
 Visiting many market in deferent regions such as (Lebanon, Syria, Jordan, Iraq, Iran,
Yemen, KSA, Sudan, Egypt, Libya, Algeria, Libya, Tunisia, Morocco, Nigeria, Cameron,

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Russia, India)
H O B B I E S
 Basketball ( 3 years in national team of Syria, Head Coach for Al-ARABI Basketball team-
Syria National Team - 2 Years ), Swimming, Videogames, Writing and Reading.
C O N T A C T S / R E F E R E N C E S
 Jerry Chang – Taiwan, jerrydope@hotmail.com
 Owis Athar – Product manager at Hi-Ti digital, Dubai +971- 0505898110.
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