1. Investigating Media
Platforms

2. Media Platforms
**Key Term**
 Media platform – the technology through
which we receive media products/texts.
(Broadcasting, print and e-media).
 Text – products or texts are TV/radio
programmes, films, adverts, websites,
newspapers, magazines etc produced for
audiences.

3. Broadcasting
 The institutionalised practice of sending
television and radio content to large numbers
of receivers.
 A large selection of channels are carried on
satellite, cable, digital and terrestrial
television services.
 6 major British broadcasters – BBC, ITV,
Channel 4, Five, BSkyB and Virgin Media.

5. Thinking about Media
 Name the BBC radio stations available to listeners. What sort of content
does each carry? How, where and when can listeners access these
stations?
 How many non-BBC radio stations can you receive? On which media
platforms are these available? What sort of content is carried?
 Name TV channels aimed at the under 10s. What sort of content does
each carry? On which media platforms are these available?
 How many TV channels are dedicated to popular music? What type of
musical content does each carry? Where else in the media can you
listen to popular music?
 Many broadcasters show films. How many dedicated film channels can
you receive? Where would you see promotional material and trailers for
upcoming films?
 On which media platforms might you find local news and events
listings?
 On which media platforms could you buy or sell band memorabilia?

6. The BBC
 The BBC (British Broadcasting Corporation)
is the largest broadcasting organisation in the
world.
 Its main responsibility is to provide public
service broadcasting to the UK.
 This means broadcasting intended for the
public benefit rather than for purely
commercial concerns.
 It is funded by an annual licence fee (set by
the government) £145.50 – colour £49 b+w

7. Ofcom and PSP
 It is the responsibility of Ofcom to regulate broadcast services.
 It deals with complaints, regulates competition, monitors standards
and deals with licences.
 In 2007, a record 22,500 complaints were made to Ofcom about the
treatment of Indian Celebrity Big Brother star Shilpa Shetty.
 The watchdog found that Channel 4 made "serious editorial
misjudgements" in its handling of the incident and was made to
broadcast the report at the start of the next episode.
 The 5 main TV channels are legally bound by the Public Service
Remit to provide a wide range of programmes that inform, educate
and entertain.
 However, many of the new digital channels are outside of this remit.

8. Scheduling
 TV and radio schedules must be filled with
content that attracts audiences.
 Media broadcasters produce media content
over a number of channels each with a
particular brand image, aimed at specific
audiences.
 Individual channels will have their own
IDENT, a symbol or logo that appears on
screen (on radio it may be a jingle).

9. Brand images

10. Cinema – then and now
 1896 – the first film screened by the Lumiere brothers.
 1898 – cinema advertising is introduced.
 1930s – British people visit the cinema twice a week
 1950s – invention of TV
 1960s – colour TV and decline of cinema audiences.
 1980s – cinema audiences at an all time low
 1990s – Multiplex cinemas see a rise in audiences
 Being able to exhibit a film in more than one place –
cinema, television, DVD, internet – increases the
opportunity for recovering money.

11. Films are marketed across a
range of media...
 Harry Potter and the Deathly Hallows: part 1
 Release date – 19th November 2010
 Official film website offers content, games and
activities to further promote the film.
harrypotter.warnerbros.com/
 Official trailer released on internet prior to
cinema release.
 Further promotion through print (Empire
magazine, newspaper articles).
 Computer game in production from Playstation.

12. **Key Terms**
 Target audience
 Schedules
 Brand Image
 Scheduling
 Ident
 Logo

13. Task:
What broadcast channels do we associate with
the music industry?
Research these different channels and their
target audiences. Type up your findings (either
in PowerPoint or Word).

14. PRINT
Newspapers
 Approximately 700 newspapers currently in
circulation in the UK.
 A mixture of daily, national and local and
Sunday papers, both paid for and free.
 As well as recording events, newspapers also
provide opinions on the events.
 They can influence readers.
 They have political allegiances.

16. News International
 Publishes The Times, Sunday Times, Sun,
News of the World.
 A UK subsidiary of News Corporation, a
media empire founded by Rupert Murdoch.
 His empire includes 20th Century Fox,
Myspace and BSkyB.
 Guardian article.

17. Mastheads
 Thetitle of a newspaper gives some
suggestion of its role in passing on news.
Transporting
 The Guardian messages
quickly to lots
 The Independent of people.
 The Express
The idea of
 The Sun being able to
observe
 The Star events from
a god-like
point of view

18. Ethics
 We live in a climate of liberal pluralism –
individual choice and freedom is a human
right and more than one opinion/political view
is allowed.
 Journalists are free to investigate stories and
not reveal their sources.
 The British press is free to express opinions
and there is no censorship.
 Code of practice – the code by which all
journalists abide – is enforced by the PCC.

19. Magazines
 Everymagazine uses market research to
gather a profile of its readership to include
age, class, attitudes and aspirations.

20. Cosmopolitan
 Today’s fun, fearless female (21 to 35 years old)
who wants to be the best she can be in every
area of her life.
Circulation: 60,000–72,000 copies
Total Monthly Readership: 618,241
 Target Market
 She prioritizes her family, her career, her love life and her happiness.
 She is outgoing, energetic and passionate about life. She maximizes her
time by being always on the go and doing multiple activities day in and day
out.
 She works hard because she wants to be able to live a life she feels she
deserves.
 She is a young professional and is driven to succeed.

She relies on Cosmo to help her make choices.

21. Task:
What music publications are available in the
current market (popular and niche)?
Choose three magazines and outline their target
audience. Include information on…
Target Market
Reader profile
Circulation
Total Monthly Readership

22. E-Media
Internet
 The term world wide web was coined by Tim
Berners-Lee in 1990.
 Google's index now stands at over 8 billion
pages.
 There are now over a billion Internet Users
and that number is growing rapidly.

23. Web 2.0
 Web based communities such as social
networking sites and wikis.
 These facilitate collaboration and sharing of
user generated content.
 Posting comments on websites, uploading
videos, photos and music and commenting
on others’ contributions.

24. Regulation
 No one owns or controls the internet.
 Legal actions have been taken against the
use of the internet for criminal purposes.
 The downloading of music and film is an
increasing problem.
 Issues surrounding on-line bullying remain
unresolved.

25. **Key Terms**
 Public Service Broadcasting
 Institutions
 Audience Share
 Convergence
 Web 2.0
 Media platforms