Rachel Burch

Greater Seattle Area United States

Director of Marketing at Undergraduate Women in Business

Advertising / Marketing / PR

Capture. Create. Communicate. Just three words, but they describe what I do pretty well. First, define the vision. Capture it. Make goals to get there, organize them, and plan ahead. Second, turn that vision into a reality. Create it. For me, that often means designing the artwork and branding for a project. That’s my passion. Third and most important, spread the word. Communicate it. Know your target market and then engage them with what you’ve created. Whenever possible, delight them. I love how the world of Web 2.0 allows for more personal connections between people and brands. Invest in people and relationships during every phase of a project. Discover what others are good at