My presentation on my experience with social media marketing on a shoestring budget with my company Bite Sized Media.

1. Social Media
Marketing on a
Shoestring Budget
September 13, 2017

2. AGENDA
• Background
• Some Quick Content Marketing Stats
• SMM on a Shoestring Budget
• LinkedIn
• Instagram
• Canva
• Homework!

3. Who Am I?
• Owner of Bite Sized Media
• Ecommerce marketer
• Local search & SEO geek
• Instagram-obsessed marketer
• Tennis player / fitness lover
• Ex-marathoner
• Corgi owner 

4. SOME CLIENTS I’VE WORKED WITH

5. WHY ARE WE TALKING ABOUT SOCIAL MEDIA?

6. YOUR CUSTOMERS ARE ON SOCIAL MEDIA

7. 79% of Facebook users are American and it continues to be
the most widely used social media platform (Wordstream, 2017)

8. 51% of Instagram users access the platform daily, and 35%
say they look at the platform several times per day. (Wordstream, 2017)

9. 17 Minutes is how much the average LinkedIn
user spends on the site per month. (Wordstream, 2017)

10. 80% of time spent on social media platforms happens on
mobile. (Wordstream, 2017)

11. YOUR CUSTOMERS ARE ON SOCIAL MEDIA
Source: Wordstream

12. SOME QUICK STATS

13. Content Has Many Business Benefits
82% of consumers feel more positive about a company
after reading custom content. (Demand Metric, 2014)

14. 70% of consumers say content marketing makes them feel
closer to the sponsoring company. (Roper Public Affairs, 2012)

15. 61% of consumers say they feel better about, and are more
likely to buy from, a company that delivers custom content. (Custom
Content Council, 2011)

16. Per dollar spent, content marketing generates more than 3 times the
number of leads than paid search does. (Kapost/Eloqua, 2012)
Content marketing costs between 31 and 41% less than paid search,
depending on the organization’s size. (Kapost/Eloqua, 2012)
Website conversion rate is nearly 6 times higher for content marketing
adopters than non-adopters (2.9% vs. 0.5%). (Aberdeen Group, 2014)
Content marketing is leading the pack both in lead generation and turning
leads into customers.

17. LINKEDIN

18. LINKEDIN

19. LINKEDIN
Title
Description

20. LINKEDIN
Networking!

21. LINKEDIN
Networking!

22. INSTAGRAM

23. INSTAGRAM APPS I USE
BoomerangLaterLayout

24. INSTAGRAM STORIES

25. HASHTAGS

26. CANVA

27. SOCIAL MEDIA TOOLS I USE

28. WHY I LOVE CANVA
1.) It’s Free
2.) See below

29. WHY I LOVE CANVA
Testimonials Social PostsTemplates & Backgrounds

30. WHY I LOVE CANVA

31. SEARCH

32. HOMEWORK FOR YOU

33. HOMEWORK
1. Update Your LinkedIn Profile
1. Completely fill out your profile (job history, schools, certifications, skills)
2. Add a keyword rich, enticing profile headline (Ex: See slide 13)
3. Seek out recommendations
2. Research Instagram
1. Is it a good fit for you? If so, create a business profile
2. Start researching customers and influencers
3. Start Creating Content
1. Create an account with Canva
2. Start creating content & schedule it out in your calendar
Take out your pens! (or phones :)

34. WHERE TO FIND ME
rachelmhowe.com
bite-sizedmedia.com
rachel@bite-sizedmedia.com
Let’s Stay In Touch!