Marketing First presentation September 2015
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This is Marketing First updated presentation with an overview of recent projects and customers.
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Marketing First presentation September 2015
- 2. Marketing First at a Glance • A marketing and business development agency • Taking a management view, not just providers • A wide range of solutions for technology companies • Specializing in international markets with a focus on Western Europe and the US
- 3. The Team An economist with over years of 15 business development & marketing experience. Worked in high tech and service providers (Yigal Arnon, Cukierman Investment House). Specializes in business development, web marketing, PR. MA in English with over 10 years experience in marketing communications and business development. Worked in high tech (last position Marketing Manager at Applicure). Specializes in marketing strategy, marketing communications, advertising and campaigns.
- 4. Some of our Customers
- 5. Our Services • Strategy & positioning • Marketing plans • Exhibitions & launches • Web marketing • Social Media marketing • PR, advertising • Collateral & copywriting Marketing Business Development • Roadshows • Recruiting partners • Developing relations with eco-system • Key customers
- 6. GamaSec Challenge • Create a corporate identity that reflects the quality of the solution in a crowded market Background • Innovative web security company Strategy • Position the company as innovative with a strong leadership in web security and cutting edge solutions • Simplify all the messages to streamline the essence of the company and technology Results • Successful launch of new web site and marketing materials • Increased number of inquiries from potential customers and partners
- 9. Mer Group Challenge • Provide Marketing outsourcing services to various companies in the group Background • Mer Group is a holdings company (TASE:MER) focusing on security, telecom and cleantech Strategy • Work in close cooperation with the Group’s marketing department and daughter companies. • Develop marketing materials in line with the Group’s brand and positioning. Services • Marketing First has been supplying the Mer Group with event production, collateral production, copywriting and translation services since 2011.
- 11. High-Tech Bridge Challenge • Establish a Strategic Marketing Plan Background • Online sophisticated penetration testing solution Strategy • Review of all relevant players and analysis of their solutions • Interview potential clients and partners Results • New product positioning including 4 categories of products. • Outline the audiences for each product category • Define strategy & tools to reach potential partners & customers in desired territories
- 12. InfoSlips Challenge • Reach relevant partners and key customers within a short time-frame Background • Roadshow in Israel for award winning e-billing provider Strategy • Leverage existing contacts to reach relevant companies • Identify key role players within the industry and specific companies Results • Successful roadshow – new solution enthusiastically received • Company signed a successful partnership agreement
- 13. Otonomic Challenge • Ongoing marketing support independently or in cooperation with internal Marketing Manager Background • Creating websites out of Facebook pages for small businesses Advantages • Flexible and immediately available marketing expertise • Strategic outlook coupled with hands-on experience Services • Participation in strategic planning processes, from business plan to branding • Ongoing marketing services, including planning, creative, PR, copywriting, project management and more.
- 14. Otonomic PR
- 15. Fibernet Challenge • Provide copywriting services supporting the company’s expansion into international markets Background • Leading manufacturer of fiber optics equipment Strategy • Focus, update and unify company messaging • Emphasize Fibernet’s unique offering for different industries Results • Successful launch of new web site
- 16. Fibernet Website
- 17. bSolar Challenge • Create clear differentiation and explain new product Background • Launching innovative double-sided solar cells Strategy • Position product launch as revolution • Big launch at Europe’s largest solar exhibitions with PR support Results • Successful launch – recruited new partners, starting new projects • Enthusiastic media response
- 18. bSolar Collateral & PR