Recommandé
Recommandé
Contenu connexe
Similaire à How to be a content ninja - growing content maturity from within
Similaire à How to be a content ninja - growing content maturity from within (20)
Dernier
Dernier (20)
How to be a content ninja - growing content maturity from within
- 1. Rachel McConnell How to be a content ninja @Minette_78
- 2. Good content is fundamental to product design @Minette_78
- 3. It’s also fundamental to good customer experience @Minette_78
- 4. And will continue to be @Minette_78
- 5. Are you set up for good content?
- 6. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content 🙈 "# 🦄🤩 @Minette_78
- 7. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content 🙈 @Minette_78
- 8. Reluctant content “Can somebody just come up with some words?” 🙈 @Minette_78
- 9. Content project avoidance Content lets down the design (and vice versa) Disjointed (and out of date) content across channel 🙈Reluctant content @Minette_78
- 10. Strategy – focus on the basics • Educate • Analyse and research – to highlight issues and opportunities • Audit 🙈Reluctant content @Minette_78
- 11. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content @Minette_78
- 12. Cowboy content “Just use the agency” @Minette_78
- 13. Short cuts Designers work independently Not building in-house capability Lack of strategy and guidelines Cowboy content @Minette_78
- 14. Strategy – build foundations • Create cross channel content strategy & guidelines • Embed process • Set goals and clear targets • Define roles and responsibilities Cowboy content @Minette_78
- 15. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content # @Minette_78
- 16. Managed content “This is working, let’s get more people.” # @Minette_78
- 17. Managed content Still not viewed as fundamental to every project No best-practice guidelines Live content may not be optimised Limited growth and development opportunities for team # @Minette_78
- 18. Strategy – become invaluable • Test and learn • Document design decisions • Identify skill gaps, hire and train • Create long term content strategy Managed content # @Minette_78
- 19. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content 🤩 @Minette_78
- 20. Centralised content “Content - it’s kind of a big deal.” 🤩 @Minette_78
- 21. How content adds value to the design process Problem Solution Discovery Insights into the problem Define Area to focus on Develop Potential solutions Deliver Solutions that work @Minette_78
- 22. Not always involved early enough The wider business doesn’t know when to ask for help Limited capability Centralised content 🤩 @Minette_78
- 23. Centralised content Strategy – outreach • Evidence the power of user-centred content • Share successes • Create ambassadors 🤩 @Minette_78
- 24. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content 🦄 @Minette_78
- 25. Integrated content “Good content is at the heart of all we do.” 🦄 @Minette_78
- 26. • Embed skills and empower the wider business Strategy – consult and empower Integrated content🦄 @Minette_78
- 27. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content " @Minette_78
- 28. Embedded Content “Content team? What content team?” " @Minette_78
- 29. • Ensure that departments don’t go rogue • Build a community of practice • Attract and retain talent Strategy – sustain Embedded Content " @Minette_78
- 30. Reluctant Content Cowboy Content Managed Content Centralised Content Integrated Content Embedded Content 🙈 "# 🦄🤩 @Minette_78
- 31. Six ways you can make a difference Stealth tactics
- 32. 1. Build trust Empathise Tread carefully Build relationships @Minette_78
- 33. 2. Be a nuisance Don’t wait to be invited Any small input is valuable Be vocal @Minette_78
- 34. 3. Shout about success Conversion improvements Influence stakeholders by usability tests Document successes to build best practice @Minette_78
- 35. 4. Highlight efficiencies Effective usability testing Design and content complement each other Projects can move at pace @Minette_78
- 36. 5. Be a teacher Brown bag sessions Workshops and pair-writing Speak at team and external UX events @Minette_78
- 37. 6. Create advocates Successful projects = advocates Invite designers to speak at team meetings @Minette_78
- 38. Bonus tip. Don’t give up! Any progress is progress. @Minette_78