baodatviet.vn is one of the most popular news portals in Vietnam. Through our strengths is providing the thorough analysis and arguments, we deliver to our readers fresh and deep perspectives on economic, social, cultural, technological, educational and healthcare issues.

1. MEDIA KIT 2015
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2. baodatviet.vn |
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INTRODUCTION
OFFICIAL
Baodatviet.vn is one of the most popular news portals in Vietnam. Through our strengths in providing thorough analysis and
arguments, we deliver to our readers fresh and deep perspectives on economic, social, cultural, technological, educational
and healthcare issues.
The outstanding categories
Political & Social Issues Economic Issues
• Domestic Politics
• Education Policies
• Breaking News
• News Commentary
• Markets, Finance, Real Estate
• Industries & Companies
• Business Leaders
• Consumer Protection
Health Issues Educational Issues
• Healthy Lifestyle
• Cancer Prevention
• Supplemental Foods
• Sex Life
• Educational Advice
• Admissions
• International Schools

3. baodatviet.vn |
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Target Audience
Da Nang Others
Ha Noi Ho Chi Minh City
AREA
31,48%
26,28%
37,63%
GENDER
Female
Male
78,1%
21,9%
6,51% AGE
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
35,29%
18,69%
4,61%

4. baodatviet.vn |
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• Content
- A full-fledged newspaper
-Theeditorialteamofbaodatviet.vnareprofessionaljournalists
with deep knowledge and unique perspectives on economic,
political, social and cultural issues
Why should you choose Baodatviet.vn?

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• Customer Services
- Highly flexible advertising services in terms of both content
and pricing: our customers are always supported and advised
by the editorial team
- We seek to help our customers increase brand value and
advertising effectiveness by getting involved in the branding
process
Why should you choose Baodatviet.vn?

6. baodatviet.vn |
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Desktop Layout
• Modern flat website design
• Powerful new CMS
• New standard size photos
• Pageviews: between 50-60 million per month

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• Exciting experience platform MPP / 3G new
generation
• Short content
• Save easily the favorite information
• Connect and share social networks
Mobile Layout

8. MEDIA KIT 2015
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THE TOP TRUSTED BUSINESS MAGAZINE
We have established good relationships with prominent economists, business leaders and investors
Truong Dinh Tuyen Vo Tri Thanh Le Xuan Nghia Pham Chi Lan Cao Sy Kiem
Nguyen Xuan Thanh Vu Thanh Tu An David Do Nguyen Nam Son
Dominic Price
(J.P.Morgan Vietnam)
Dominic Scriven
Dragon Capital
Simon Andrews
(IFC)
Marc Townsend
CBRE
INTRODUCTION

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Target Audience
WHO ARE OUR READERS:
• People in the A/B income brackets
• Successful professionals
• Highly educated
• Strong social influence
• Final say on spending decisions
• Excellent purchasing power
96% have at
least a college
degree
85% control their
family’s spending
decisions
81% make business
decisions
Jobs and ranks
95% pay attention
to ads
Department heads
Business owner Others
CEO/MD Employees

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Da Nang Others
Ho Chi Minh City Ha Noi
AREA
GENDER
Female
Male
69,4%
30,6%
AGE
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
5,15% 3,22%
46,56%
36,21%
14,78%
2,45%
18,99%
54,47%
11,24%
6,92%
Target Audience

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Focus of the week Economy
We have a special feature each week,
delivering deep analysis on a hot topic
Discussing macroeconomic policies and
regulationsthathaveimpactonbusinesses
Business Life
• Business strategies
• Financial analysis - Banking, Real Estate,
Stocks, Foreign Exchange,…
• CEO Profiles
• Lifestyle: food, fashion, travel
• Life lessons & experiences
Sections & Columns

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Why is NCDT the top business magazine chosen by
successful leaders?
• We deliver accurate and deep analysis on prominent issues
• Clear, simple and concise writing
• Always catching up with latest lifestyle trends
• Available anywhere, anytime
• Successfully organized major events such as investment conferences,
business lunches or the Top 50 Leaders List

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Desktop Layout

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App Layout

16. THANK YOU!
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