Rachel Smith has extensive experience in product launch portfolio management, permanent retail site design and merchandising, and event design. She has led numerous projects for brands like Clarins, Thierry Mugler, Swarovski, and Selfridges. This includes managing fragrance launches, creating branded retail displays, and designing promotional events. Her work encompasses concept development, project management, and visual merchandising.
23. Aura by Swarovski
Selfridges Exclusive Worldwide Launch
March 2011
Selfridges London
• Hilary site
• Windows 10 & 11
• Fragrance hall counter & shelving treatment
Selfridges Trafford Park
• Dome site
• North canopy and 12 windows
• Chandelier site
• Escalator site in accessories
Selfridges Birmingham
• Bullring mall site and fragrance table in store
Selfridges Exchange Square Manchester
• A site
• Lift cladding and front windows
• Table cladding
Rollout Promotional sites
• Frasers Glasgow
• Hof Metro Centre
• Hof W1
• Hof Thurrock
• Hof Birmingham
• Hof Bluewater
• Jenners Edinburgh
• John Lewis Oxford St
• Boots Meadowhall
• Boots Trafford Centre
• Boots Cardiff
• Boots Gateshead
• Boots Liverpool
• Boots Glasgow
• Debs Cardiff
• Debs Romford
• Debs W1
• Debs Sunderland
• Debs Basildon
• Debs Glasgow
• Debs Southend
• Debs Birmingham
• Debs Liverpool
• Debs Trafford
• Fenwick Newcastle
• Fenwick York
• Fenwick – Brent Cross
24. Additional Merchandising for Aura by Swarovski
Tod Sites – Boots
• 71 tod sites
HOF Gifting tables
• 30 stores
HOF Window sites
• 15 stores
Debenhams Exclusive Print Package
• 163 Stores ( windows and security gates)
John Lewis
• 26 fragrance tables
The Fragrance Shop
• 81 on counter glorifier units
The Perfume Shop
• Media package Duratrans and print 59 stores
• 187 on counter glorifier units
43. New Sustainable Eventing Kit 2011
In store eventing kit to enable Ambassadors to
create Activity and animate new product
launches, collapsible and easily stored.
44. Sun Essence Event Kit 2011
Activity based on customer
experience of summer notes of Salt
and orchid, “aroma pots” pre scented
with fragrance accords .