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Rachel Smith
Product Launch Portfolio
• Design Concept
• Project management
• Merchandising
Womanity Launch 2010
Selfridges Womanity Launch Site concept
Selfridges Oxford St 2010
Sculpted illuminated bottle
columns for Womanity Launch
“Womanity” by Thierry Mugler
Selfridges London 2010
“real women” photographed on the launch site and projected on
Plasma screens and in the Oxford Street Windows
Womanity Window
concept to realisation
Bluewater Mall site
Selfridges Trafford Park
North Canopy
Trafford Centre Manchester Mall
Frasers Glasgow Atrium
“Amen Pure Malt” Launch
Selfridges Menswear Dept
London 2010
Harrods Christmas 2009
Wizard of Oz Thematic
Thierry Mugler City
“Mirror Collection”
Thierry Mugler
Selfridges 2010
Harrods Fragrance Hall
Concept visual
Mirror Collection Launch
Harrods windows &
fragrance Hall 2009
“Angel” & “Alien” Sun Essence
Summer Fragrance launch 2011
Metro Centre, Newcastle
Debenhams Birmingham
Frasers Glasgow
“Aura” by Swarovski launch
Selfridges, London 2011
Aura by Swarovski
Selfridges Exclusive Worldwide Launch
March 2011
Selfridges London
• Hilary site
• Windows 10 & 11
• Fragrance hall counter & shelving treatment
Selfridges Trafford Park
• Dome site
• North canopy and 12 windows
• Chandelier site
• Escalator site in accessories
Selfridges Birmingham
• Bullring mall site and fragrance table in store
Selfridges Exchange Square Manchester
• A site
• Lift cladding and front windows
• Table cladding
Rollout Promotional sites
• Frasers Glasgow
• Hof Metro Centre
• Hof W1
• Hof Thurrock
• Hof Birmingham
• Hof Bluewater
• Jenners Edinburgh
• John Lewis Oxford St
• Boots Meadowhall
• Boots Trafford Centre
• Boots Cardiff
• Boots Gateshead
• Boots Liverpool
• Boots Glasgow
• Debs Cardiff
• Debs Romford
• Debs W1
• Debs Sunderland
• Debs Basildon
• Debs Glasgow
• Debs Southend
• Debs Birmingham
• Debs Liverpool
• Debs Trafford
• Fenwick Newcastle
• Fenwick York
• Fenwick – Brent Cross
Additional Merchandising for Aura by Swarovski
Tod Sites – Boots
• 71 tod sites
HOF Gifting tables
• 30 stores
HOF Window sites
• 15 stores
Debenhams Exclusive Print Package
• 163 Stores ( windows and security gates)
John Lewis
• 26 fragrance tables
The Fragrance Shop
• 81 on counter glorifier units
The Perfume Shop
• Media package Duratrans and print 59 stores
• 187 on counter glorifier units
Selfridges
Oxford Street
Windows
Selfridges Oxford St
Windows
Selfridges, Oxford St ,Fragrance Hall
London
The Bullring Birmingham
Angel Eau de Toilette Launch
Bullring, Birmingham 2011
House of Fraser
Birmingham
Boots TOD in- store
Merchandising unit
Shelf Glorifier and Floorstand – Angel EDT launch
The Perfume shop – Angel EDT launch package
Seasonal coffret stand
2011
Bullring Birmingham
Escalator Cladding 2011
Aqua Chic Launch site – Metro Centre
Newcastle
Aqua Chic Launch Metro Centre - Newcastle
Aqua Chic Launch
House of fraser
Manchester 2012
House of Fraser Oxford St
Aqua chic Launch site
• Waterfall movie on plasma screen
• sound effects of moving water
Selfridges London
Alien Limited Edition window 2009
Concept to realisation
Alien Limited Edition Launch
Selfridges London Beauty Hall
Selfridges Christmas window, London 2009
concept to realisation
New Sustainable Eventing Kit 2011
In store eventing kit to enable Ambassadors to
create Activity and animate new product
launches, collapsible and easily stored.
Sun Essence Event Kit 2011
Activity based on customer
experience of summer notes of Salt
and orchid, “aroma pots” pre scented
with fragrance accords .
Clarins Christmas Flagship store
concept 2009
Selfridges London
Model box concept to realisation
Christmas Gift wrap zone – Clarins Christmas shop 2009
Merchandising Guidelines
• Initial Design format template
• End to end project management
• Print Buying
• Update service
Clarins Merchandising guideline
Clarins Merchandising guideline
Rachel Smith
Permanent Retail Sites
• Design Concept
• Project management
• Merchandising
Frasers Glasgow
New Fragrance Hall 2010
House of Fraser
Birmingham 2011
House of Fraser
Birmingham 2011
House of Fraser Manchester 2011
Thierry Mugler and Swarovski Wall Bay
House of Fraser
Manchester 2011
Debenhams Birmingham
Bullring 2011
Debenhams
Birmingham
Bullring 2011
Debenhams Thierry Mugler
Branded inserts
Debenhams Westfield
Thierry Mugler at Debenhams
insert system branding project
80 stores
Aura by Swarovski Wall bay inserts
Debenhams Group ( 68 Stores )
Rachel Smith
Event Design
• Design Concept
• Project management
• Merchandising
Clarins Fragrance Group Conference 2011
Sketch , London
Clarins Fragrance Group Conference 2011
Sketch , London
Sketch 360 degree projection concept
Amen Pure Shot Olympic breakfast
hosted by Oscar Pistorious
Connaught Hotel 2012
Superheroes exhibit
Amen Pure Shot Olympic breakfast
Connaught Hotel 2012
Womanity Fragrance Launch 2010
Tate Modern - London
workshop format into
fragrance reveal
greeters on the
Millennium Bridge
Womanity Exhibit – Tate gallery
Press Launch for first fragrance
by Swarovski
“Aura” by Swarovski
Swarovski HQ , London 2010
Nadia Swarovski Library
“Aura “ by Swarovski
Trade Launch
Swarovski Crystalized
Boutique 2010
Press Launch
“The Taste of Fragrance”
Connaught Hotel , London
2011
A Taste of Fragrance
accentuated culinary accents
Clarins Extra Firming Launch
with skin structure centre pieces
Breakfast – Claridges
London 2012
PR boardroom dressing
New flexible wall system
Womanity launch
Concept to realisation.
Clarins Multi Active Skincare Launch
UK Head office 2009
Womanity Presentation to
Trade partners , Clarins Head office
Head office PR Event
Angel New Body Product Launch
Angel
Creation Lab
New Body Product
Launch to trade
partners
Thierry Mugler
Ambassador Christmas
conference London 2009
Clarins Most Dynamisante Woman of
the year- 10 Downing Street 2009

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Rachel Smith's Product Launch and Retail Portfolio