Market Your Book: Without Feeling Like a Salesman

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Are you a writer? Uncomfortable with self-promotion? This slide deck sets out easy ways to market your book, without feeling like a spammy salesperson.

Marketing

Writing Tips
Rachel Stedman
MarketYourBook...
(c) RL Stedman 2016. All Rights Reserved
WithoutFeelingLikeaSalesman

Most Important:
Write the best
novel/cookbook/poetry collection
you can.
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Know Your Goal
- Income/Profit?
- Sharing Information/ Entertain
others?
- Validation/Just to write?
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Who's My Audience?
Think of your two biggest fans:
- Where do they hang out?
- Who are their influencers?
- How do they speak?
- What do they want?
Be Specific!
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Make Them A Gift
- Create something for your fans.
- Make it AWESOME
- Make it FREE
- E.g. shortstory/backstory/coupon
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Tell Them About It
- Email/social media/other media.
- Paid or unpaid traffic.
- Optional: Exchange the gift for an
email address.
- ASK them to tell others.
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

6 Steps to Marketing Your Book
Writing Tips
Who loves your work?
Who's your biggest fan? (NOT your mum!)
Eg a free story, a coupon, an extract.
If in doubt, ASK. Don't be creepy!
Blogs/ social media/radio/newspaper?
Where do they hang out?
What gift can you give them?
Make it AWESOME and FREE
See Step 2 - use adverts/blog post/FB
Ask for their email address - and send them more
cool stuff (don't spam!)
Tell them about it!
Create content they'd like
Ask them to tell others
(c) RL Stedman 2016. All Rights Reserved

It's Not About You
- Readers engage because they WANT to
- Persevere: things happen slowly
- Be a human: don't stalk, be respectful
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Want More Information?
http://rlstedman.com/market-your-book/
PLUS: a FREE downloadable pdf
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

Questions?
Leave a comment on my blog:
http://rlstedman.com/market-your-book/
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

HappyWriting!
Writing Tips
(c) RL Stedman 2016. All Rights Reserved

About Me
(c) RL Stedman 2016. All Rights Reserved
Writing Tips
www.RLStedman.com

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Market Your Book: Without Feeling Like a Salesman

4. Who's My Audience? Think of your two biggest fans: - Where do they hang out? - Who are their influencers? - How do they speak? - What do they want? Be Specific! Writing Tips (c) RL Stedman 2016. All Rights Reserved

6. Tell Them About It - Email/social media/other media. - Paid or unpaid traffic. - Optional: Exchange the gift for an email address. - ASK them to tell others. Writing Tips (c) RL Stedman 2016. All Rights Reserved

7. 6 Steps to Marketing Your Book Writing Tips Who loves your work? Who's your biggest fan? (NOT your mum!) Eg a free story, a coupon, an extract. If in doubt, ASK. Don't be creepy! Blogs/ social media/radio/newspaper? Where do they hang out? What gift can you give them? Make it AWESOME and FREE See Step 2 - use adverts/blog post/FB Ask for their email address - and send them more cool stuff (don't spam!) Tell them about it! Create content they'd like Ask them to tell others (c) RL Stedman 2016. All Rights Reserved

Market Your Book: Without Feeling Like a Salesman

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