2. WHAT IS A CUSTOMER FLOW?
This is the process we pull strangers through in order to make them our
customers. Otherwise known as inbound marketing, this flow allows the
organization to pull strangers through our online systems faster.
THIS MEANS WE CAN HAVE:
FASTER
RAISING &
MATCHING
F ocused
INBOUND
MARKETING
S i m p l e
INTERNAL
PROCESSES
More Customers
than ever before
3. WHAT IS AIESEC’S CUSTOMER FLOW?
1! 2! 3! 4!
!
UNDERSTAND!
--------!
FOCUS!
!
!
!
CUSTOMIZE!
!
ATTRACT!
--------!
CONVERT!
--------!
CLOSE!
DELIGHT!
!
--------------------------!
!
SHOWCASE !!
PRODUCT-CUSTOMER FLOW
PRODUCT EVOLUTION! CUSTOMER FLOW!
Do you remember this model? It describes the process AIESEC goes
through to develop relevant exchange products for our market and
deliver them with excellent customer experiences
4. 1! 2! 3! 4!
!
UNDERSTAND!
--------!
FOCUS!
!
!
!
CUSTOMIZE!
!
ATTRACT!
--------!
CONVERT!
--------!
CLOSE!
DELIGHT!
!
--------------------------!
!
SHOWCASE !!
PRODUCT-CUSTOMER FLOW
PRODUCT EVOLUTION! CUSTOMER FLOW!
PROMOTERCUSTOMERLEADVISITOR
SHOWCASEDELIGHTCLOSECONVERTATTRACT
CUSTOMER FLOW
STRANGER
Our online systems are
focused on the first 3 steps
6. ATTRACT
From Stranger toVisitor
Every year AIESEC attracts
millions of visitors to
its websites
A STRANGER
is someone who has not heard
of AIESEC
A VISITOR
is someone who goes to
AIESEC.org or a national
AIESEC website
We attracts strangers through:
Social Media
Blogs
Online
Advertising
EwA
Events
Public
Relations
Word of Mouth
SEO
On the ground
Promotions
and
more...
7. ATTRACT
From Stranger toVisitor
Our Global Online Ecosystem
Attracts 1.5 million visitors
to aiesec.org through:
A STRANGER
is someone who has not heard
of AIESEC
A VISITOR
is someone who goes to
AIESEC.org
Global
Social Media
Culture-shock.me
Blog
Online
Advertising
SEO
80,000 Annually
New in past 6
months
60,000 Annually
700,000 Annually
New in the past
month
and
more...
8. ATTRACT
From Stranger toVisitor
Global
Social Media Culture-shock.me
AIESEC’s core global social media channels
are Facebook,Twitter and linked in.
Combined we have over 400,000 likes, fans
and followers who are either customers or
promoters of the organization.
These channels are positioned to provide
relevant and compelling information to
strangers to eventually draw them to visit
our website.
CultureShock is one on AIESEC’s newest
engagement portals.The site allows users to
share their moments of culture shock while
overseas, collecting hundreds of funny, shocking,
scary and happy moments.
This site provides strangers with a taste of the
why, how and what of AIESEC and attracts
people who love to travel, want to learn about
other cultures and want to share their own
experiences - including a lot of EPs!
10. CONVERT
FromVisitor to Lead
Every year AIESEC converts
approximately. 300,000
visitors to leads
A VISITOR
is someone who goes to
AIESEC.org or to a national
AIESEC website
A LEAD
is someone who registers or
applies to join one of AIESEC’s
ELD programmes
We convert visitors on our
websites by:Compelling
and relevant
content
Show
casing
the best
stories
High
quality
videos and
design
Clear
Calls to
Action
Accessible
information
11. CONVERT
FromVisitor to Lead
AIESEC needs to increase its
ability to convertVisitors to Leads
A VISITOR
is someone who goes to
AIESEC.org or to a national
AIESEC website
A LEAD
is someone who registers or
applies to join one of AIESEC’s
ELD programmes
That’s why in the past 12 months
the Global office has:
Created
more
compelling
and relevant
content
Refreshed
the brand
Invested
in High
quality videos
and design
Built
a new
global
website
Made
stronger
calls to
action
Provided
a new
entity website
12. CONVERT
FromVisitor to Lead
AIESEC’s global website was redesigned to
make it more attractive to our target
audiences.The content is customised by
visitor profile and includes dynamic content
to encourage the visitor to stay longer on
the site.
There are many calls to action, and signing
up is easy!
To go along with the global brand refresh and
new website, you can now get access to the
refreshed entity website template.
This template is build upon Wordpress, and is
easy to edit with your own content.The website
is automatically linked to our other online systems
and is free for you to use.
A new
entity website
template
A new
global
website:
aiesec.org
14. CLOSE
From Lead to CustomerA Lead
is someone who registers or
applies to join one of AIESEC’s
ELD programmes
A Customer
is someone who takes part in
one of our AIESEC ELD
programmes
We close our leads by:
Meeting
them in
person
Giving them
more
information
Inviting
them to
events
Taking
them
through the
selection
process
15. CLOSE
From Lead to Customer
Every year AIESEC struggles
to close leads as well as we could
A Lead
is someone who registers or
applies to join one of AIESEC’s
ELD programmes
A Customer
is someone who takes part in
one of our AIESEC ELD
programmes
That’s why the global office has
introduced:
The Global
Online
Registration
System
The
Opportunity
Portal
16. CLOSE
From Lead to Customer
The Global Online Registration System
(ORS) is the backend of aiesec.org and the
opportunity portal. Here you can access
the data of anyone from your entity who
registers and manage them through a
simple conversion management tool.The
system is automated, so it supports faster
raising and is easy for your members to
learn.
The system also provides detailed business
intelligence you can use to improve your
marketing, processes and product
To fill a massive hole in the organization, the
Opportunity Portal was launched to provide a
site where visitors and leads can access more
information about our GIP and GCDPTNs
available live. Here they can search forTNs which
might suit them, without having to be raised onto
myaiesec.net.
This portal makes information a lot more
accessible to the user and means that when we
are interviewing potential EPs, they have already
provided us with enough information to raise and
match them faster than ever before!
The Global
Online
Registration
System
The
Opportunity
Portal
18. SCROLL THROUGH THE WIKI TO
FIND OUT MORE ABOUT EACH
SITE AND LEARN HOW TO USE IT
IN YOUR ENTITY TO HAVE:
FASTER
RAISING &
MATCHING
F ocused
INBOUND
MARKETING
S i m p l e
INTERNAL
PROCESSES
More Customers
than ever before
