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Rachel Hinman Senior Research Scientist - Nokia Research Center Technology UX Australia 2011 as a Cultural Practice
Title 90 Mobiles in 90 Days
 
NPR slide
NPR slide
NPR slide
NPR slide
NPR slide
NPR slide
NPR slide
NPR slide
NPR slide
What are we doing wrong today, Don?
NPR slide UX as Problem Solving
Mobile
Rapid Evolution “ The rapid development of cell phones is killing early cell phones much faster than it's killing any of t...
Title 90 Mobiles in 90 Days
What are we missing?
We shape our tools and thereafter our tools shape us. Marshall McLuhan
Hypothesis vs. Agenda NPR slide What are we missing?
What are we missing?
Central Idea: Technology is a cultural practice
Central Idea: The time has come to stop thinking of our work solely as  “ problem-solving” and start thinking of it is as ...
Cultural practice?
Everyday life rituals
Social practices
Medical treatment
Forms of artistic expression
Governance, leadership, and conflict resolution
Power Relationships
Cultural Institutions
Housing
Religion
<ul><li>Cultural Practices: </li></ul><ul><li>Everyday life practices </li></ul><ul><li>Social practices </li></ul><ul><li...
What does technology and  user experience have to do with  cultural practices?
 
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Edges worth tracking
Clifton Evans via  Boxes & Arrows “In some ways, Interaction Design, the practice is a field that seems obsessed with proc...
Jack Shulze of BERG: Some people (they are wrong) say design is about solving problems. Obviously designers do solve probl...
“ What I often see is that people are frightened by fashion, and that because it scares them or makes them feel insecure, ...
 
<ul><li>CHI 2010 - 2011 Themes: </li></ul><ul><li>Feminism in HCI </li></ul><ul><li>HCI and Politics </li></ul><ul><li>Inc...
 
Signals
Uganda: Mobile Money
Hypothesis vs. Agenda
 
 
 
“ How does it work?”
1. Create an account with authorized dealer
1. Create an account with authorized dealer 2. Download Mobile Money application to mobile
1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, r...
1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, r...
 
?
 
Gestalt: Figure Ground
McLuhan believed that to fully grasp the effect of a new technology, one must examine figure (medium) and ground (context)...
 
 
 
 
 
 
 
 
India: Mobile Literacy
Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO...
 
 
 
 
 
 
 
 
 
 
Hypothesis vs. Agenda
Hypothesis vs. Agenda
Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO...
Hypothesis vs. Agenda Literacy
Hypothesis vs. Agenda
 
Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and p...
Hypothesis vs. Agenda
 
Technology delivers media.
<ul><li>Technology delivers media. </li></ul><ul><li>Media shapes: </li></ul><ul><li>What can be said </li></ul><ul><li>Ho...
Literacy = Price of Entry
Empathy
Hypothesis vs. Agenda Mobile presents an opportunity to  invent  new ways for users to interact with information and  each...
Opinion!
EMPATHY
✔ User Research
Empathy is Difficult
 
 
 
Empathy is Difficult
Hypothesis vs. Agenda
✔ User Research
 
 
How can I apply this idea to my daily work?
Hypothesis vs. Agenda Less of this, more of that
Hypothesis vs. Agenda Get out of the UX Echo Chamber
Cultural Relativism
Reaching out and touching and shaping the world… allowing the world to touch and reshape us.  Reuben Margolin
Thanks!
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Technology as a Cultural Practice - UX Australia

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How do you design a mobile money service for people in rural Uganda who’ve never had a bank account? How do you test the usability of a mobile phone’s address book for users in rural India who’ve never had an address… yet alone an analog address book?

As cheap PCs and inexpensive mobile phones flood the global market, usability and user experience professionals will encounter more and more questions like these – questions that challenge not only our research tools and methodologies, but our fundamental assumptions about how people engage with technology. In this talk, Rachel will share insights she’s gained through creating experiences that must scale across vastly different cultures. She’ll share her thoughts on the challenges and opportunities designing for global markets will present to the user experience industry in the years to come.

Publié dans : Design, Technologie, Business
  • I do wish I could have seen you actually present this. I know what you’re getting at, but the slides are simply a tease to a much, much richer discussion. This is no way a small shift in the current techology/design thinking of today, although I do recall inklings of this from folks such as Laurel, Weiser, Buxton and Mau in the past. BTW *love* the McLuhan references! :)
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Technology as a Cultural Practice - UX Australia

  1. 1. Rachel Hinman Senior Research Scientist - Nokia Research Center Technology UX Australia 2011 as a Cultural Practice
  2. 2. Title 90 Mobiles in 90 Days
  3. 4. NPR slide
  4. 5. NPR slide
  5. 6. NPR slide
  6. 7. NPR slide
  7. 8. NPR slide
  8. 9. NPR slide
  9. 10. NPR slide
  10. 11. NPR slide
  11. 12. NPR slide
  12. 13. What are we doing wrong today, Don?
  13. 14. NPR slide UX as Problem Solving
  14. 15. Mobile
  15. 16. Rapid Evolution “ The rapid development of cell phones is killing early cell phones much faster than it's killing any of the early, older legacy technologies. I think that is a real principle... something you have to understand if you're going to be in this line of work. It's very romantic. It's very fast moving. You are building dead lumps of plastic. When people come out and they show you an iPhone, or an Android... they are showing you larval versions of something much more sophisticated. The world you are building right now is the ground floor for something much larger -- and the soil beneath that ground floor is violently unstable.” -- Mobile Monday Amsterdam – November 2008
  16. 17. Title 90 Mobiles in 90 Days
  17. 18. What are we missing?
  18. 19. We shape our tools and thereafter our tools shape us. Marshall McLuhan
  19. 20. Hypothesis vs. Agenda NPR slide What are we missing?
  20. 21. What are we missing?
  21. 22. Central Idea: Technology is a cultural practice
  22. 23. Central Idea: The time has come to stop thinking of our work solely as “ problem-solving” and start thinking of it is as a form of cultural expression.
  23. 24. Cultural practice?
  24. 25. Everyday life rituals
  25. 26. Social practices
  26. 27. Medical treatment
  27. 28. Forms of artistic expression
  28. 29. Governance, leadership, and conflict resolution
  29. 30. Power Relationships
  30. 31. Cultural Institutions
  31. 32. Housing
  32. 33. Religion
  33. 34. <ul><li>Cultural Practices: </li></ul><ul><li>Everyday life practices </li></ul><ul><li>Social practices </li></ul><ul><li>Medical treatment practices </li></ul><ul><li>Forms of artistic expression </li></ul><ul><li>Religious and spiritual practices </li></ul><ul><li>Governance and leadership, conflict resolution </li></ul><ul><li>Cultural institutions </li></ul><ul><li>Power relationships </li></ul><ul><li>Housing and construction </li></ul>
  34. 35. What does technology and user experience have to do with cultural practices?
  35. 37. Hypothesis vs. Agenda
  36. 38. Hypothesis vs. Agenda
  37. 39. Edges worth tracking
  38. 40. Clifton Evans via Boxes & Arrows “In some ways, Interaction Design, the practice is a field that seems obsessed with process over product.”
  39. 41. Jack Shulze of BERG: Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.
  40. 42. “ What I often see is that people are frightened by fashion, and that because it scares them or makes them feel insecure, they put it down…    There is something about fashion that can make people very nervous .”
  41. 44. <ul><li>CHI 2010 - 2011 Themes: </li></ul><ul><li>Feminism in HCI </li></ul><ul><li>HCI and Politics </li></ul><ul><li>Inclusive Design </li></ul><ul><li>Design for Emerging Markets </li></ul><ul><li>Designing for Social Impact </li></ul><ul><li>HCI and the Environment </li></ul>
  42. 46. Signals
  43. 47. Uganda: Mobile Money
  44. 48. Hypothesis vs. Agenda
  45. 52. “ How does it work?”
  46. 53. 1. Create an account with authorized dealer
  47. 54. 1. Create an account with authorized dealer 2. Download Mobile Money application to mobile
  48. 55. 1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, recipient’s phone #
  49. 56. 1. Create an account with authorized dealer 2. Download Mobile Money application to mobile 3. Transfer funds – Passcode, recipient’s phone # 4. Recipient retrieves funds from authorized dealer (if they have the cash)
  50. 58. ?
  51. 60. Gestalt: Figure Ground
  52. 61. McLuhan believed that to fully grasp the effect of a new technology, one must examine figure (medium) and ground (context) together, since neither is completely intelligible without the other. McLuhan argued that we must study media in their historical context, particularly in relation to the technologies that preceded them.
  53. 70. India: Mobile Literacy
  54. 71. Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO_TOPIC&URL_SECTION=201
  55. 82. Hypothesis vs. Agenda
  56. 83. Hypothesis vs. Agenda
  57. 84. Hypothesis vs. Agenda 774 Million* *UNESCO Institute for Illiteracy http://www.uis.unesco.org/ev.php?URL_ID=6401&URL_DO=DO_TOPIC&URL_SECTION=201
  58. 85. Hypothesis vs. Agenda Literacy
  59. 86. Hypothesis vs. Agenda
  60. 88. Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society.
  61. 89. Hypothesis vs. Agenda
  62. 91. Technology delivers media.
  63. 92. <ul><li>Technology delivers media. </li></ul><ul><li>Media shapes: </li></ul><ul><li>What can be said </li></ul><ul><li>How it can be said </li></ul><ul><li>Who can say it </li></ul><ul><li>Who can receive those messages </li></ul>
  64. 93. Literacy = Price of Entry
  65. 94. Empathy
  66. 95. Hypothesis vs. Agenda Mobile presents an opportunity to invent new ways for users to interact with information and each other. Opinion!
  67. 96. Opinion!
  68. 97. EMPATHY
  69. 98. ✔ User Research
  70. 99. Empathy is Difficult
  71. 103. Empathy is Difficult
  72. 104. Hypothesis vs. Agenda
  73. 105. ✔ User Research
  74. 108. How can I apply this idea to my daily work?
  75. 109. Hypothesis vs. Agenda Less of this, more of that
  76. 110. Hypothesis vs. Agenda Get out of the UX Echo Chamber
  77. 111. Cultural Relativism
  78. 112. Reaching out and touching and shaping the world… allowing the world to touch and reshape us. Reuben Margolin
  79. 113. Thanks!

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