Radek Hrachovec

Prague Czech Republic

Freelance marketing specialist

Advertising / Marketing / PR

Creator of Bata club and RENOME programme Served as a Loyalty and Special Project Manager for 8 years and 4 years as a Marketing Director in Bata Central Europe. His experience covers understanding and influencing customer behaviour applied from the perspective of loyalty initiatives, direct communication, research and analytics. Creator of long term successful loyalty program Bata club and coalition loyalty program RENOME. Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers. Nowadays works as a freelance marketing specialist with focus on keeping customers for sev