Personal Information
Entreprise/Lieu de travail
Prague Czech Republic
Profession
Freelance marketing specialist
Secteur d’activité
Advertising / Marketing / PR
Site Web
RadekHrachovec.com
À propos
Creator of Bata club and RENOME programme
Served as a Loyalty and Special Project Manager for 8 years and 4 years as a Marketing Director in Bata Central Europe. His experience covers understanding and influencing customer behaviour applied from the perspective of loyalty initiatives, direct communication, research and analytics. Creator of long term successful loyalty program Bata club and coalition loyalty program RENOME.
Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers.
Nowadays works as a freelance marketing specialist with focus on keeping customers for sev
Mots-clés
direct marketing
zakaznik
vernostni program
radek
hrachovec
loyalty
segmentace
zisk
koalice
loyalty programmes
marketing
retail
future
multichannel
Tout plus
Personal Information
Entreprise/Lieu de travail
Prague Czech Republic
Profession
Freelance marketing specialist
Secteur d’activité
Advertising / Marketing / PR
Site Web
RadekHrachovec.com
À propos
Creator of Bata club and RENOME programme
Served as a Loyalty and Special Project Manager for 8 years and 4 years as a Marketing Director in Bata Central Europe. His experience covers understanding and influencing customer behaviour applied from the perspective of loyalty initiatives, direct communication, research and analytics. Creator of long term successful loyalty program Bata club and coalition loyalty program RENOME.
Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers.
Nowadays works as a freelance marketing specialist with focus on keeping customers for sev
Mots-clés
direct marketing
zakaznik
vernostni program
radek
hrachovec
loyalty
segmentace
zisk
koalice
loyalty programmes
marketing
retail
future
multichannel
Tout plus