Investor Relations_Cook-Comm

Copyright © 2016 Cook Communications www.cook-comm.com
INVESTOR RELATIONS

About Us
Cook Communications is a full-service financial, corporate
and consumer Public Relations agency. Founded in 2003,
we have established a proven track record in delivering
PR programmes and strategic communications support to
some of the world’s leading companies across Central
Europe. With offices in Prague, Warsaw, Budapest,
Bucharest and Sofia, Cook Communications is the largest
independent PR company in the region.
Our sector experience includes aerospace, capital
markets, construction, consumer, defence, energy,
engineering, fashion, FMCG, financial, gaming,
healthcare, IT, leisure & hospitality, M&A, mining, oil,
private equity, real estate, retail and telecommunications.
We are proud of our clients, which currently include
adidas, BXR, Columbia, Exillon Energy, Hyster-Yale,
Medicover Foundation, Procter & Gamble, Provident
Financial, Saab Technologies, Selex ES, Thales UK,
Turkish Aerospace Industries, Verbatim, Cinven, Permira,
Mid Europa Partners and Goodman.

Investor
Relations
Local insight, regional knowledge, international experience and our understanding of the media and social
landscape in the countries where we operate enables us to position our clients, and their products and
services, in ways that help support their business objectives.
Financial
PR
Corporate
PR
Consumer
PR
What we do

Why invest in IR
Objectives of IR:
• Raise your company profile
• Establish long term relationships with the investment
community
• Communicate your company story effectively with
honesty and transparency
• Differentiate your company’s story from competing
investment opportunities
• Ensure consistent and accurate valuation
• Manage market expectations
• Increase understanding of future opportunities and
growth potential
• Encourage sell-side analyst coverage and
endorsement
• Broaden shareholder base
Well-managed Investor Relations is a vital and effective tool in maximising shareholder value.
Benefits of IR:
• Minimises cost of capital by reducing equity risk
premium and optimising debt ratings
• Builds investor confidence as basis for future capital
raising and support for M&A
• Optimises value of stock
• Avoids excessive volatility in share price
• Increases long-term value for shareholders including
management and employee shareholders
• Retains existing investors, attracts new investors

IR – the statistics
Research by Rivel* found that among the three quarters of buy-side respondents who believe good IR impacts the share
price, they estimate that ‘superb’ IR can boost a company’s share price by a median 10% while ‘poor’ IR has the opposite
effect – with a median share price discount of 25%.
• 74% of buy siders surveyed say good IR has a real effect on valuation.
• How much does good IR help a company’s valuation? Median answer +10%.
• How much of a discount does bad IR impose? Median answer -25%.
Rivel sums up:
• The difference between good IR and bad IR in this environment is 35% of a company’s valuation.
• Being transparent when times are tough goes a long way and is genuinely appreciated by the investment
community.
• IR, more than any other activity, is the route by which investors learn about a company’s investment appeal, stay
abreast of important developments and receive the insights necessary to support informed and favourable
investment decisions. These are the very decisions which drive valuation.
*Source: Rivel Research Group, August 2014, tracked annually

Where we can help
Written materials.
Regulatory announcements, Ad hoc announcements and
press releases, Internal IR documents, Investor
presentations, Key messages, Q&As, Investor perception
studies, Speaker notes, Annual and other reports: drafting,
compliance, advisory, production, distribution, Media
monitoring.
IR website.
Audit, Content advisory, Content production, Compliance,
Maintenance, Investor factsheet.
Disclosure policy.
Develop a tailor-made policy for your company containing
procedures for dissemination of price sensitive information:
spokespeople, social media policy, press release
procedures, media handling, responding to market
rumours, procedures for handling leaks.
Market expectations management.
Develop policy for market guidance/forecasts that best
suits the company; Collection and publication of market
consensus; Buy-side and sell-side analyst engagement.
Investor database.
Fund managers, buy-side and sell-side analysts, Debt
investors, Credit analysts, Ratings agencies, Financial
media (domestic, regional, international, business wires).
Exploit database to optimise engagement with relevant
audiences.
IR training.
Ensure your senior management and staff are aware of the
regulatory and compliance responsibilities of public
companies; insider trading laws; Disclosure rules;
Presentations, Q&As, Media engagement.
Debt IR.
Dedicated section of the website. Fast access to metrics
and ratios relevant to debt investor and credit analysts.
Compliance support.
Reporting and disclosure duties of a public company under
the Transparency and Disclosure Rules; Listing Rules, the
Market Abuse Directive and other company financial
documents.

Radek
Nemecek
IR Director
Has more than 12 years experience as an Investor
Relations professional. He has led several IR
departments across Europe. Most recently he
headed both IR and PR teams at the FTSE 250
mining company New World Resources Plc, listed
on the London, Prague and Warsaw stock
exchanges. Before that Radek established and ran
the IR department at Unipetrol, the listed Czech
petrochemical group. He also worked for Belgian
banking group KBC in an IR capacity. Radek has
won several professional awards, including the
Grand Prix for best overall investor relations in
Europe (IR Magazine, 2013) and Best IR Manager
in the Czech Republic by analyst vote (Czech TOP
100, 2012). He holds a Master degree in Finance
and Banking from Charles University in Prague,
and has studied Finance at Konstanz University,
Germany and at Tuck School of Business,
Dartmouth, USA.
Joe
Cook
Managing Partner
Established Cook Communications in Prague in
2003 and has since overseen its growth across
Central Europe. He entered Public Relations in
1999 after many years as a journalist, including
seven years covering Central Europe for The
Economist during the 1990s. He has been a
regular contributor to the Financial Times and
was regional correspondent for Business Central
Europe (a member of The Economist Group)
until 1999. He was launch Editor-in-Chief of
Ziarul Financiar, which quickly established itself
as Romania’s leading daily business newspaper.
Joe has more than 25 years experience in
media and communications.
Zuzanna
Wronkowska
Compliance Advisor
Has a deep understanding of compliance in several
markets from her more than eight years experience
with listed companies. She has particular expertise
in the UK, Polish and Czech equity regulatory
environments and a thorough understanding of Irish
and Luxembourg debt instrument reporting.
Zuzanna was directly responsible for a range of
complex compliance issues regarding stock
exchange requirements, M&A, bond issuance,
cross-border reincorporation, multi-listed rights
issue, asset disposals, COMI shift reporting, State
Aid coordination, capital restructuring and delisting.
Before entering Compliance, Zuzanna worked at
the Polish Ministry of Finance supporting EU
integration, and in Brussels supporting European
regional policy. She holds a Masters degree in
International Relations from Poznan University of
Economics and Business.
Who we are

Has over 15 years experience in journalism, marketing
and public relations. He has been involved in high profile
campaigns such as the Swiss Banks Holocaust Victims’
Assets Litigation which led to a $1.25 billion settlement.
A former reporter with the Associated Press in the USA
and Romania, Alex has a Masters degree in economics,
journalism and political science from the University of
Texas.
Alexandru Alexe
Romania Country Manager
Was Press and Public Affairs Officer at the British
Embassy in Sofia for six years before joining Cook
Communications in 2007. Before taking up her position
with the British Embassy in Sofia, Miroslava was a
journalist with the Bulgarian News Agency (BTA) and 24
Hours, one of Bulgaria’s largest daily newspapers.
Miroslava Kostadinova
Bulgaria Country Manager
A PR professional of 10 years, she spent two years
supporting Samsung Electronics from the agency side
and later joined the company's telecom department to
help build Samsung’s success story in Hungary.
Viktoria Hamori
Hungary Country Manager
Marizel has worked for the marketing department of The
Economist Intelligence Unit, the Campari drinks group,
UNIDO and the OSCE. Marizel holds an MBA from
University of Kent and a Degree in politics & international
relations from Warwick University.
Marizel Aguierre
Austria Consultant
Annie Krasińska
Poland Country Manager
Has overseen the growth and development of our
Warsaw office since joining Cook Communications in
2012. During her 20 year career in Poland Annie has
been a British diplomat, entrepreneur and, prior to joining
Cook Communications, both an analyst and transaction
banker with regional investment bank WOOD & Co.
Annie has worked with a wide variety of international and
Polish clients, institutions, government departments,
agencies and the media. Annie holds a Masters degree
in Economics from Cambridge University.
Who we are

Why us
We help you communicate effectively via the media, analyst and influencer audiences
• The commitment that comes from a true partnership
• Clients that reflect the quality of our offer
• Strong networks in the audiences we seek to influence
• Intelligent thinking rooted in sector experience
• Integrated corporate communications, investor relations, marketing communications and public affairs
• International excellence without compromise
• Results-based execution and delivery
Our objective is to provide the highest quality advice and execution – with integrity and discretion

Financial PR clients

Corporate PR clients

Consumer PR clients

Contact Us
Joe Cook
CZ & Group
(420) 602 683 230
joe.cook@cook-comm.com
Radek Nemecek
Investor Relations
(420) 727 982 885
radek.nemecek@cook-comm.com
Annie Krasińska
Poland
(48) 602 748 558
annie.krasinska@cook-comm.com
Alexandru Alexe
Romania
(40) 729 851 969
alexandru.alexe@cook-comm.com
Miroslava Kostadinova
Bulgaria
(359) 887 573 179
miroslava.kostadinova@cook-comm.com
Viktoria Hamori
Hungary
(36) 302 540 929
viktoria.hamori@cook-comm.com
Poland
ul. Wiejska 20 lok 108
00-490 Warsaw
Tel.: (48) 22 416 2061
Fax: (48) 22 412 5022
Czech Republic
Badeniho 1
160 00 Prague 6
Tel.: (420) 233 320981
Fax: (420) 233 342827
Romania
Strada Louis Blanc 18
Sector 1, Bucharest
Tel.: (40) 31 805 3258
Fax: (40) 31 805 3260
Bulgaria
85 Alexander Malinov Blvd.
Mladost 4, Sofia 1715
Tel.: (359) 980 7185
Fax.: (359) 980 7254
Hungary
Zoltán utca 18. III/2
Budapest 1054
Tel.: (36) 1 788 9057
Fax.: (36) 1 788 9057

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