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Why corporate websites…?
 Key Marketing tool
 Sell Products
 Generate leads
 Promote image
 Change company’s bottom line
Golden Rules For Corporate Websites
 Increase flexibility of site
 Reduce Recycling Information
 Improve customer experience
 Avoid ‘Marketese’
Appealing web pages
 Appeal
 Pleasant Templates
 Balanced Texts and
images
 Interactive and
transactional
 Clarity
 Smart Navigation
 Clear Structuring
 Focus on Message &
Target Group
 Standardized
Distribution Structure
 Distributors
 Installers
 End User
Sytech Customers
 Customers
 OEM customers
 Channel Partners/
Distributors
Feasible Features
Features Company
oRegistration & Login Scheme
oFeedback form in each page for Product
oLocation Map
o Map on Areas of operation
oCombination of Housing & Electronics
Bewator
www.bewator.co.uk
Documentation
oCommercial Documents for all Visitors
oTechnical Documents for Registered users
oProduct training/Tech support via website
(Reg Users)
oWarranty and terms & condition (Reg users)
oRequest Quotation Under Contact Us
Paxton
www.paxton.co.uk
oImage Library Rosslare
www.rosslaresecurity.com
Feasible Features
Features Company
oDocuments/Literature Search
oProduct Matrix
Honeywell
www.security.honeywell.com
oE-mail /Print the Page Kantech
www.kantech.com
oContact Distributors
oLink to Partners/Distributors Websites
Intorel
www.intorel.com
xprsec.com
The Last Word
 Less Technical & More commercial content on normal
Hit
 Confidential Documents only for Registered Users
 Flaunt the elegance of Products across the site
 Product classification via Type and Range wise
 Provide Location and Business Map
 Offer Photo Library and combination Matrix
( Housings & Electronics)
“One face to the world”
Thank You

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Corporate Websites Improvement Areas

  • 1.
  • 2. Why corporate websites…?  Key Marketing tool  Sell Products  Generate leads  Promote image  Change company’s bottom line
  • 3. Golden Rules For Corporate Websites  Increase flexibility of site  Reduce Recycling Information  Improve customer experience  Avoid ‘Marketese’
  • 4. Appealing web pages  Appeal  Pleasant Templates  Balanced Texts and images  Interactive and transactional  Clarity  Smart Navigation  Clear Structuring  Focus on Message & Target Group  Standardized
  • 6. Sytech Customers  Customers  OEM customers  Channel Partners/ Distributors
  • 7. Feasible Features Features Company oRegistration & Login Scheme oFeedback form in each page for Product oLocation Map o Map on Areas of operation oCombination of Housing & Electronics Bewator www.bewator.co.uk Documentation oCommercial Documents for all Visitors oTechnical Documents for Registered users oProduct training/Tech support via website (Reg Users) oWarranty and terms & condition (Reg users) oRequest Quotation Under Contact Us Paxton www.paxton.co.uk oImage Library Rosslare www.rosslaresecurity.com
  • 8. Feasible Features Features Company oDocuments/Literature Search oProduct Matrix Honeywell www.security.honeywell.com oE-mail /Print the Page Kantech www.kantech.com oContact Distributors oLink to Partners/Distributors Websites Intorel www.intorel.com
  • 10. The Last Word  Less Technical & More commercial content on normal Hit  Confidential Documents only for Registered Users  Flaunt the elegance of Products across the site  Product classification via Type and Range wise  Provide Location and Business Map  Offer Photo Library and combination Matrix ( Housings & Electronics)
  • 11. “One face to the world” Thank You