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Behind the Curtain the Wizards of API

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

Behind the Curtain: The Wizards of API Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too. You can visit Edward Boches at: http://edwardboches.com/

Business
1  sur  23
Behind the Curtain: The Wizards of API Radian6 Social 2011 Thursday, April 7th 3:00 pm – 3:50 pm Pacific A-C
What is this panel about? Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their campaigns and discuss how your organization can do this too.
Who are our panelists? Edward Boches, Chief Innovation Officer Mullen Alex Brasil, Analytical Lead Google Tony MacDonell, Chief Technology Officer Teknision Inc. Sean Greenlaw, Chief Executive Officer Lashpoint
What are the big topics? Extending Functionality How can API be used to go beyond a platforms standard functions? Improving Automation More actions done all at once to improve workload capabilities Providing Visualization Creating exciting visuals of all the data
HOW TO MARKET AN AD AGENCY’S SOCIAL MEDIA CAPABILITIES
302,977 tweets analyzed 48,859 tweets #brandbowl 18,068 visitors to site
Lashpoint’s in Social Media ,[object Object]
Google Maps mash-ups
Janrain integrations
Radian6 and the SocialCloud
Extending Radian6

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