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Managing Crises in Social Media

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

Issue/Crisis Management and Addressing Social Challenges Intel has been listening to the social web since 1996, when they experienced a design defect in one of their Pentium products. Ali Ardalan and Rick Reed will discuss how Intel uses Radian6 to measure the success of their marketing programs and manage issues that could damage Intel’s $32 billion dollar brand. They’ll also provide insight into some of the social challenges they face as Intel approaches 2011/12 with an ever-expanding product portfolio and international markets as social media is embraced around the globe.

BusinessTechnologie
1  sur  17
Hear/Do/Say: Managing Crises in Social Ali Ardalan & Rick Reed Media & Analytics Strategist / Issue & Crisis Mgmt April, 2011 – Boston, MA
Intel Marketing 2
Transforming the Firm’s Strategic Direction February 17, 2011 “ Intel CEO Otellini Announces U.S. Hiring Plans, Investment of More than $5 Billion to Build New Facility in Arizona ” February 28, 2011 “Intel Corporation announced the acquisition of McAfee, Inc. is complete.” March 18, 2011 “ Noisey.com Launches: New Music Discovery Platform Gives Viewers Front Row Seats to Watch the Best Emerging Bands Around the World ”
Innovative Programs targeted at Key Audiences
Then & Now: Intel’s Presence on Facebook
Then & Now: Intel’s Presence on Facebook Intel is Awesome GoodContent Intel is too Expensive NotPositive Intel is @#$%@ Ugly Social Media COE – Enabling Global Social Programs ,[object Object]
Manage social network site, agency & vendor relationships
Set direction & develop guidelines
Offer training & coaching
Create SMP toolkit, with standards for measurement & analytics
Build key internal relationships (Market Research, Risk, Support, Legal, Privacy)
Build global operational models
Evangelize externally & bring in BKMs
Simplify & Enablehttp://intel.ly/fzxGLa
8 Social Crisis Response @ Intel
Working in Social Since 1996 Q: What is Intel's follow-on to the Pentium? A: Repentium

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