The University of Adelaide is consistently celebrated for its academic record and exceptional students. They also excel at social listening and engagement, understanding that in order to provide their students with the best service they must meet them where their conversations are taking place - online.

1. Case Study / University of Adelaide
The University of Adelaide uses social media to
make students feel connected from day one
The Challenge During O’Week the University encouraged
students to download the O’Guide – a mobile
The University of Adelaide is consistently app available for both iPhones and Androids, that
celebrated for its academic record and exceptional contained campus maps, and a schedule of the
students. They also excel at social listening and O’Week events. The app also included access to
engagement, understanding that in order to a Twitter stream, highlighting discussions of what
provide their students with the best service they was going on around campus. The University also
must meet them where their conversations are supported the use of an #oweek hashtag, helping
taking place - online. The university wanted to students share their experiences, get answers to
use social media to create real connections with their questions and meet fellow freshmen.
not only current students, but also alumni and
those considering studying at the school. They
saw that students were taking to social media to The Results
ask questions, gain insight into the best university
for them and engage in conversations around By encouraging student engagement on the social
higher education. The University of Adelaide saw web on day one, the University of Adelaide has
the opportunity to take part in these conversations created a student body that is comfortable with
and increase their reach by creating a stronger sharing their feedback online. “By using Salesforce
online community. Radian6 we’re able to locate conversations where
students are discussing their experiences” says
Mal Chia, Digital Media Strategist at the University
The Approach of Adelaide. “Through social media we can
share students feedback and comments with
One of the most memorable experiences of management, ensuring the student voice is always
any undergraduate degree is Orientation Week. heard in the university decision making process.”
Exploring the campus, and meeting your new
friends and classmates for the first time can The University has seen great results with their
be exciting, but it can also be nerve-wracking. social media efforts, and plans to continue making
Understanding that their students could use connections with current and past students, as
some additional support, and recognizing that well as reaching out to share information with
most were consistently using the social web, the prospective students. The social conversations are
University of Adelaide set out to create a truly helping the team at the University make informed
integrated experience. decisions in real time, allowing for a fantastic
experience for their community and students.
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