1. Social Media
Conversations about Valentine's Day flooded
social media channels like a rush of butterflies
after a long-awaited first kiss. From February 1st
Conversations to February 12th, there were 8,293,748 mentions of
the special day dedicated to commemorating our
on Cupid: lovers. Or singlehood. Or friendship. Using social
media monitoring, we uncovered the major topics,
A Valentine’s Day Infographic trends and mixed feelings sparked by the holiday.
8
3,74ons
What's the Plan, Stan? 8,29rsati
conve
bouts
27,453 conversations discussing
a
plans for Valentine's Day
e’
entin
Val ay
D
Staying in Going to Going out
the movies to eat Working
38.5% 25.8% 17.0% 16.2%
Going on
a trip
2.1%
Going to
a concert
0.3%
Going to
the theatre
0.2%
Is Valentine's Day for him or for her?* Gimme, Gimme!
Valentine's Day
gifts people are
talking about.
Are men or
women more
expressive?
29% Perfume
12,005
Lingerie
71 %
74%
26%
Positive
18,746
Teddy Be
ar
Conversations
45,574
Candy
30% 85,340
e
most
Males arexpress 70% Negative
Conversations Roses
likely to sentiment
negative e holiday.
during th 105,115
Jewelry
112,837
Popular Dating Sites Flowers
126,563
eHarmony 564 mentions Chocolate
Match.com 408 mentions
254,195
Plenty of Fish 161 mentions
Christian Mingle 127 mentions Cards
Zoosk 109 mentions
OkCupid 99 mentions
264,350
Lavalife 53 mentions
JDate 26 mentions Which cities in North
Most Romantic Cities** America tweet the most
about Valentine's Day?
Is it Love or Hate? #3 #2 657 mentions
#1 Los Angeles
1,030 393
mentions
NYC
mentions
chicago
#4
360
#8 213 mentions mentions
5,468 21,489 Washington DC toronto
Folks say they Folks say they #6 san francisco
love hate 248 mentions
#7
Valentines Valentines
Day Day #5 #10 Houston
172 mentions 234
atlanta las vegas mentions
343
mentions
#9 195 mentions
Philadelphia
Pop Culture
@greysabc received
1,749 retweets
around their Popular Proclamations of Love:
Valentine's Day episode 5 of the Most Retweeted Tweets
(50+ retweets, 50+ favorites)
Nickelodeon teen star
@arianagrande got 7,091 mentions
around the Twitter Valentine Party @funnyortruth: If you wait until Valentine’s
Day to treat your girl like a queen, you fail 364
on Feb 8, co-hosted by @Snoopy. days of the year. (Another popular one from
#snoopyvalentine @funnyortruth: “Whale you be my Valentine?”
“Dolphinately!”
@ohteenquotes: People call it Valentines Day.
I call it what? Tuesday.
@AvrilLavigne: I’m in Beijing and will be sharing
my Valentines Day with my loving fans!!!!
My concert is on Feb 14th at the MasterCard
Centre!! xoxo
Fifty Ways to Name Your Lover @iSpeakComedy: VALENTINE’S DAY IS
CANCELLED! Proof: 14-02-12=0
@ddlovato: Valentines day is only 4 days away?!!
From “Baby” to ”Big Daddy Yum Yum,” Wow..... Well, who wants to be my valentine??!
people find every which way to express how
fond they are of their loved one. Here are the
most commonly used terms of endearment
when expressing ”my <significant other>.”
MYY
MY
M YY LOVE MY MY MY
BA B
B BO MY
BA GIRL O MAN BABE HO MY
NE
Y
MY ET
E
SW ART
MY
DARLIN
G
MY
LOV
E
BUG
HE
20,020 Mentions 1.073 Mentions
*Based on those profiles that have self-identified as being Male or Female
**Based on those profiles that have self-identified their City. Copyright © 2012 Radian6 Technologies www.radian6.com