3. 45%
16%
13%
12%
8%
6%
Lifetime revenue
Google Play Amazon Appstore Leadbolt
Fuhuapps Nook Apps Apple App Store
iOS is where the money is (App Store vs. Google Play)
Global figures vs. your revenues
Conversion rates depend on
existing relationship with end user
Diversify
Multiple platforms
Multiple revenue streams
Multiple apps
4. You only have one shot! (release)
More important on iOS
Android Market’s “Just In”
Slow and steady (sometimes) wins the race
The power of unfinished – brings out imagination, elicits better feedback
Hear your users / Don’t listen to your users
MVP still applies –many features never used
Release everything – success can be unexpected
Odds are against you
Tracking revenue changes (aka why am I #1?)
5. Any publicity is good publicity
Website reviews
Paid-for marketing
Ads
CPA campaigns
Incentives
User ratings
Search results placement / SEO
Cross Promotion
Free for a day promotions
Ratings/Reviews
discovery vs. download
6. Ads will double your revenue
Regular advertisements underperforming
Offer walls / incentivized downloads better
Evil ad trends
Personal information capture
Home screen icons
Push notifications
Ads for children
Being ethical (sometimes) pays
7. Android is fragmented
Software fragmentation
Version fragmentation
Customizations / 3-tier curse
Hardware fragmentation
Screen size / aspect ratio
Screen density
Specs
Native vs. Web
Browser wars
HTML5
8. iOS is easier to develop on than Android
Prototyping user interface
Testing
Different screen sizes / densities
Engine support
IDEs
The Google Way – Beta Forever!
Turnaround cycle – simulator vs. emulator
Entry barrier
It is expensive, but possible to create things with little out of pocket costsYour time is valuable too (unless doing this for fun/entertainment)BizSpark <1mil$, 5 years – Visual Studio, Office, WindowsDon’t forget the last mile – testing, publishing, icons, screenshots, videos, promotion, marketing
App Store vs Google Play is a flawed comparison, Android ecosystem is a lot larger and more permissiveA lot more revenue opportunities on Android – bundling / ads / cross promotions / incentivized campaignsOther deals that have not materialized yet (mobiroo, clean app, cloudlink)Diversify – even windows phone (chicken can’t fly) and BB (bhive tasks jonas)
Free for a day – kids animal piano in US/JapanCPA = cost per acquisitionLots of downloads, small revenue spike, decrease in ratings (most likely not your core audience)Ratings/reviews part of SEOMarketing – either cost per acquisition is smaller than average revenue per user or just using it to climb the charts then hopefully coast
Ads are a game of numbers, cents per click, CPMBait and switchECPM – 100$ because it’s targeted
Retina
Rejection – content too simple, missing in app purchase